Content Breakfast: SEO
About the event
The CMA Content Breakfasts are held as virtual webinar series that focus on a particular area within the content industry, with a number of experts joining us for a packed morning session. The aim is to learn new things on different areas of content marketing from like-minded people, so that you can get a better understanding of the topic and takeaway tips and tools to apply to your own strategy.
For this session we’re focusing on SEO – an incredibly important part of a content plan. As there are some complex processes involved in SEO, we’ll be positioning the talks to a range of abilities, from how to get your content in front of the right people, to more details and technical SEO talks to make the most of organic search, as well as how you should be mapping the effectiveness of your SEO efforts.
The Content Breakfast will see each speaker present for 20 minutes, followed by a Q&A where you can put your own questions forward to the panel questions. It is free to join and we’d love to see you there!
Register for free:
If you aren’t able to watch this live or are looking for the event recording, please register using the form above and you will be sent the replay of the event after the session ends.
We are aware that this registration form previously did not take you to the SEO event. If you register using the above form now, you will be able to watch the full SEO Content Breakfast event recording.
Meet the speakers
Lidia Infante, Senior International SEO Lead at Rise at Seven
The 5 people factors that make or break your international SEO
Lidia is the Senior International SEO Lead at Rise at Seven, managing the digital strategy for clients across the world. She was Chief Digital Editor at RBA and she has worked in SEO across different European markets in B2B, ecommerce and media companies. She will be sharing how an effective international strategy goes way beyond hreflang and ccTLDs, folders or subdomains. It is the humans behind the tech that will make or break the digital expansion of your business.
Ellie Hearn, Outreach Manager at iProspect
How Linkbuilding Can Support Content at Every Stage to drive SEO performance
Ellie has worked in the PR industry for 4 years, she started out in a traditional PR agency, before moving in-house where her time was split between traditional and Digital PR. She then moved into Digital PR fully three years ago. She has a keen interest in exploring and developing new and innovative outreach strategies and using her learnings to inform future campaign development. She is now shaping Digital PR processes as Outreach Manager at iProspect.
Andrew Strange, Content Director at Wardour
Harnessing the power of SEO
Andrew is Content Director at Wardour, responsible for overseeing projects for clients that range from leading universities to wealth management firms and global real estate companies. He is a journalist by background but has spent the past 20 years working in content marketing. He helps clients develop effective content strategies, covering everything from in-depth content audits and search engine optimization to the creation of powerful and engaging pieces in a variety of formats.
Jonathan Fink, Head of Search and Innovation at Green Park Content
SEO content planning: how to fill every niche and nail every opportunity
Jonathan has unique experience of delivering Search campaigns over 18 years for large transactional consumer websites. Working with companies like Argos and ECCO Shoes, Body Shop and Ralph Lauren, Jonathan has huge experience in combining SEO with disciplines like UX, A/B testing, Mobile, Social, Apps and Marketing Automation to help drive online sales growth.