Content Breakfast: B2B
About the event
The CMA Content Breakfast forms part of a webinar series which focuses on a particular area within the content industry, with a number of experts joining us for a packed morning session. The aim is to up-skill you in different areas of content marketing and provide tips and tools that you can use to enhance your own strategy.
It also provides our audience with an opportunity to chat with others in the content community, with the opportunity to share your take on the topic and put forward questions to our speakers.
Content marketing plays a vital role within the B2B space and our events around this topic are always incredibly popular with our community. At this Content Breakfast, we’ll speak to a panel of award-winning content marketers as they walk us through B2B case studies and how the landscape looks in 2021, as well as offering their thoughts on where the trends lie as we look forward.
The Content Breakfast will see each speaker present for 20 minutes, followed by a Q&A where you can put your own discuss or ask questions. They are free to join and we’d love to see you there!
Register for free:
Can’t join us live? By registering, you can watch the replay of this event after the session at a time that suits
Meet the speakers
Bonny Dellow, Tips to Help Your B2B Content Marketing
Bonny’s spent the last seven years at Simply Business – one of the UK’s biggest providers of small business insurance – creating and distributing content and campaigns for their SME audience. A passionate believer in the importance of small businesses, Bonny’s tasked with building a brand synonymous with supporting the self-employed community. Simply Business’s content strategy – underpinned by evergreen success and eye-catching campaigns – saw their team crowned In-House Content Team of the Year in 2020. From growing an audience from the ground up, to creating campaigns that earn cut-through, Bonny will share some of the secrets of success in the business-to-small-business content space.
Hayley Selby is a content strategy professional with over 15 years senior level experience in consumer and business facing international brands. With both client and agency side experience, in the sectors of music and entertainment, retail, technology and travel, and currently in business intelligence, data and analytics, Hayley has lead high-performance content teams, merging her passion for technology and creativity. Working for leading brands such as Universal Music, The Virgin Group, Ann Summers, and now at GfK, Hayley has consistently delivered content that brings value and builds trust.
Martin MacConnol, All Change in B2B Content
Martin has huge experience in the B2B world, experience that started from his career as a journalist at the Financial Times (or as he likes to think of it “the world’s biggest trade paper”). Over the 25 years of Wardour, Martin has helped create and launch B2B content campaigns for a vast array of clients, including Camelot, Deutsche Bank, EY, Hays, Heineken and the London Stock Exchange. He is a great believer that a successful content marketing agency needs to be nimble and entrepreneurial – qualities that are never more important than today. Outside of Wardour, Martin sat on the board of the CMA and was chairman of its predecessor, the APA. He is an adviser on marketing and communications to Cambridge University.
Lars-Petter Steen, Video Storytelling for B2B, Corporate Video Must Die
Lars-Petter has been producing video content for B2B for over a decade, with clients such as Microsoft, Sandvik and Preem. He will share his secrets on how he directs and produces groundbreaking B2B videos that actually makes a difference – to the target group, the employees and even lead to sales of a service or product.