Content Breakfast: Award Winners
Our upcoming virtual event will focus on the winners of last year’s International Content Marketing Awards to help you with your 2020 entries.
Learn from a handful of 2019 winners about what got them gold in the CMA awards as they go through their winning case studies and answer a Q&A on their success.
The entry deadline for this year’s International Content Marketing Awards is Friday, September 18th.
Session One – CPL
CPL won the gold award for best consumer content in 2019. ‘See the difference’, a social care recruitment campaign for Cambridgeshire County Council, resulted in 52 new appointments – 130% ahead of the original four-month target. The campaign was devised from real-life stories and experiences following an intensive research period, resulting in some highly emotive and effective outputs.
Session Two – Geelmuyden Kiese
Ole Henrik and Trygve work as Creative Director and Senior Creative at Scandinavian communication agency Geelmuyden Kiese. Working mainly with creative strategy, concept development and idea creation, they are behind campaigns that have won Grand Prix and multiple gold, silver and bronze at the CMA Awards.
At this breakfast seminar they will present the “72 Hours”-campaign. This campaign, for The Norwegian Directorate for Civil Protection, won three golds, one silver and one bronze award at last year’s CMA Awards.
Session Three – Green Park Content
GPC’s Head of Search and Innovation, Jonathan Fink walks us through his award winning case study revealing how the platform continues to achieve monumental audience growth YoY through carefully crafted content that helps and informs.
All Things Hair exists in a diverse and competitive landscape, which is ever-evolving and highly challenging. But by understanding what people were seeking out and how, Green Park Content developed a radical SEO strategy that would transform Unilever’s ‘All Things Hair’ influencer-led YouTube channel into an online destination content hub.
Session Four – Progressive Content
Progressive Content are an agency that combines creative intelligence and smart technology to deliver powerful results. In 2019 they won gold in Best Social media B2B for their work with RBS Group, and won a silver award for Best Content Team. Hear from their Senior Social Media Manager, Blayne on how they achieved their success.
Meet the speakers:
Senior Associate: Client Services at CPL
With a strong background in journalism and a qualified expert in digital marketing, Anna is one of CPL’s most experienced content marketing experts. Having worked in sectors including B2C, B2B and independent education, Anna has a wealth and variety of marketing knowledge
Director of Client Services at CPL
Sophie is a content marketer with roots in B2B and consumer magazine publishing. Her experience spans a wide range of sectors from fashion and retail to finance and property. She collaborates with CPL’s clients on their content strategies, and works with CPL’s creative, editorial and content teams.
Head of Search and Innovation at Green Park Content
Jonathan has delivered Search campaigns for 18years+ for large consumer websites. Working with companies like Argos, Body Shop and Ralph Lauren. He has huge experience in combining SEO with disciplines; UX, A/B testing, Mobile, Social, Apps and Marketing Automation to drive online sales growth.
Senior Social Media Manager at Progressive Content
Blayne heads up the social media at Progressive Content, leading a team that won the 2019 CMA Award for Best B2B Social Media for their work with the RBS/NatWest Group.
Creative Director at Geelmuyden Kiese
Trygve Andreas Tønnessen
Senior Creative @ Geelmuyden Kiese