WE’RE PLEASED TO ANNOUNCE THIS YEAR’S

ICMA25 RESULTS

The CMA has a long-standing tradition of recognising exceptional work, and we’re thrilled to announce this year’s shortlist! After a rigorous review by industry experts, the work below stood out, securing a place on our prestigious 2025 shortlist.

The past year has continued to challenge many sectors, yet the calibre of work entered has once again highlighted the resilience, creativity, and strength within our industry. We’d also like to extend a warm welcome to new finalists joining our shortlist for the first time.

All of this year’s nominees will receive an information pack about the next steps, along with FAQ’s. However, please reach out to us at awards@the-cma.com if you have any questions.

Our ceremony for this year’s International Content Marketing Awards will take place at Landing Forty Two on Thursday, 22nd January.

View our ICMA Ceremony gallery

Grand Prix Shortlist

Best Large Agency:
Winner: Group SJR
Runner-up: Medium Rare Content Agenc
y


Bonnier News
VERB Interactive

Best Medium Agency:
Winner: 2Stories
Runner-up: Dialogue Agency


Newhall Publishing
Tribera | Creative Content Agency

Best Small Agency:
Winner: Wonderthink
Runner-up: Steen Agency

C - the branded CONTENT agency
IMPRINT

Best In-house Agency:
Winner: Woolworths SA
Runner-up: Beach Retreats

Shortlist

    OUR 2025 WINNERS

    • Gold: HakuAnkka - Donald Duck as recruiter

      Sanoma Media Finland & LUT & LAB Universities

      Silver: Turning Customers into Collectors – A 30-Year Vision for Patek Philippe Magazine

      Group SJR & Patek Philippe

      Bronze: RSA Journal

      Wardour & RSA

    • Gold: HSBC Global Investment Summit 2025

      OMG Ride Shotgun & HSBC

      Silver: Chefluencer: Driving B2B Growth

      Greenpark & Unilever Food Solutions

      Bronze: The World's Fastest Accountant

      Sunday & The Institute of Chartered Accountants in England and Wales (ICAEW)

    • Gold: This Apple Can Save The World

      Woolworths SA

      Silver: Breaking the Silence Around Menopause with Data-Driven Content

      Sanoma Content Studio & Terveystalo

      Bronze: The Salvation Army: The Gift From Liv

      Schibsted Partnerstudio & The Salvation Army

    • Gold: Not Just Stockholm Film Festival

      Geelmuyden Kiese & Rocket Science Stockholm Film Festival

      Silver: The Salvation Army: The Gift From Liv

      Schibsted Partnerstudio & The Salvation Army

      Bronze: Breaking the Silence Around Menopause with Data-Driven Content

      Sanoma Content Studio & Terveystalo

    • Gold: Krungthai FinFit

      Digitas Thailand & Krungthai Bank

      Silver: Woolworths TASTE social channels

      Media24 & Woolworths Food

      Bronze: Life at Greene King

      Tribera & Greene King

    • Gold: Singapore Dreamin'

      SPH Content Lab & Singtel

      Silver: Krungthai FinFit

      Digitas Thailand & Krungthai Bank

      Bronze: Who will grow the future?

      Geelmuyden Kiese & Copenhagen Film Company & Yara International

    • Gold: Dugnaden

      Nucleus & BORI BBL

      Silver: Folk x Admiral: Words to Live By

      The Folk Group & Admiral

      Bronze: The World's Fastest Accountant

      Sunday & The Institute of Chartered Accountants in England and Wales (ICAEW)

    • Gold: Skoda Human Touch

      Wonderly & Volkswagen Group

      Silver: Standard Bank My Blue Book

      2Stories & Standard Bank

      Bronze: Woolworths Shop Talk, June 2025

      Media24 & Woolworths

    • Gold: Singapore Dreamin'

      SPH Content Lab & Singtel

      Silver: Pathfinder

      Sticky & Dun & Bradstreet

      Bronze: Global AI Jobs Barometer

      PwC

    • Gold: Krungthai FinFit

      Digitas Thailand & Krungthai Bank

      Silver: Folk x Admiral: Words to Live By

      The Folk Group & Admiral

      Bronze: The Messy Middle report

      2Stories & Genfin Business Finance

    • Gold: Not Just Stockholm Film Festival

      Geelmuyden Kiese & Stockholm Film Festival

      Silver: E+T (Engineering and Technology) Explainer video collection

      Redactive & Institution of Engineering and Technology

      Bronze: New sound to old electronics

      Nucleus & Renas

    • Gold: Bermuda Welcomes You

      VERB Interactive & Bermuda Tourism Authority

      Silver: easyJet Traveller

      Ink & easyJet

      Bronze: The Interrail Vintage Journey

      SWEET & Interrail/ Silverrail

    • Gold: New sound to old electronics

      Nucleus & Renas

      Silver: Building Lions

      Sporting Eric & Rhino

      Bronze: A Bond Like No Other

      Redtorch & Fédération Equestre Internationale (FEI)

    • Gold: Motability Lifestyle

      Wonderly & Motability Foundation

      Silver: Breaking the Silence Around Menopause with Data-Driven Content

      Sanoma Content Studio & Terveystalo

      Bronze: Optimel goes the extra mile, launching their new Protein range

      Brandstudio van DPG Media & FrieslandCampina

    • Gold: Your Beach. Found – find your beach then find your stay

      Beach Retreats

      Silver: Building Singapore

      SPH Content Lab & Building and Construction Authority

      Bronze: Feelins on Track

      SWEET & Interrail/ Silverrail

    • Gold: Who will grow the future

      Geelmuyden Kiese & Copenhagen Film Company & Yara International

      SIlver: Woolworths TASTE Our Best Ever Christmas

      Media24 Advertising & Content Marketing & Woolworths foods

      Bronze: Maggie and Marlow Identity

      Tribera & Linnaeus

    • Gold: Kondomeriet: Pillow Talk

      Schibsted Partnerstudio & Kondomeriet

      Silver: Table Talk with Valio

      Sanoma Media Finland & Valio

      Bronze: Motability Lifestyle Podcast

      Wonderly & Motability Foundation

    • Gold: Cooking up Conversions

      Greenpark & Unilever Food Solutions

      Silver: Zenith International & Essity – Shattering stigma for international consumers with data-driven content

      Zenith International & Essity

      Bronze: Making culture visible

      Media24 Advertising & Content Marketing & Woolworths foods

    • Gold: Krungthai FinFit

      Digitas Thailand & Krungthai Bank

      Silver: six-two: So much more than a content hub

      Contiki

      Bronze: Coffee House

      Newhall & Coffee House

    • Gold: Not Just Stockholm Film Festival

      Geelmuyden Kiese &  Rocket Science & Stockholm Film Festival

      Silver: Krungthai FinFit

      Digitas Thailand & Krungthai Bank

      Bronze: Chefluencer: Driving B2B Growth

      Greenpark & Unilever Food Solutions

    • Gold: Krungthai FinFit

      Digitas Thailand & Krungthai Bank

      Silver: Origin Stories / Vodafone x Rugby Journal

      Sporting Eric & Vodafone

      Bronze: Regional Sports Awards

      Bonnier News

    • Gold: Supply Chain Nightmares: The Whodunnit

      Deposco

      Silver: Freedome

      Make Your Mark & Vattenfall

      Bronze: Winning in Search With AI

      Greenpark & Unilever

    • Gold: Finding the Frequency of Feeling: The Sound Science of Branding

      Dialect Inc Ltd & Steinberg (Yamaha Music Group)

      Silver: Global AI Jobs Barometer

      PwC

      Bronze: Breaking the Silence Around Menopause with Data-Driven Content

      Sanoma Content Studio & Terveystalo

    • Gold: Krungthai FinFit

      Digitas Thailand & Krungthai Bank

      Silver: Breaking the Silence Around Menopause with Data-Driven Content

      Sanoma Content Studio & Terveystalo

      Bronze: Paper to Me: Building a Global Movement for Print Media’s Future

      Sanoma Content Studio & UPM Communication Papers

    • Gold: The World’s First Gaming Police Department

      C - The Branded CONTENT Agency & Leo Constellation Israel & 105 - The Child Online Protection Bureau

      Silver: This Apple Can Save The World

      W.Creative & Woolworths

      Bronze: SJR's GX Manager: The AI-powered platform rewiring content for a new marketing reality

      Group SJR & multiple

    • Gold: Taking boating to new heights

      OTW & Volvo Penta

      Silver: Værktøjskassen

      Brand Movers & VW Erhvervsbiler

      Bronze: BMW of North America x Hacks

      Warner Bros. Discovery - Courageous Studio & BMW

    • Gold: Your Beach. Found – find your beach then find your stay

      Beach Retreats/Various

      Silver: The Creative Engine Behind Landsec’s Social Transformation

      The Content Emporium

      Bronze: Brighter Together: Transforming Financial Confidence Through Purposeful Content

      Medium Rare Content Agency

    • Gold: Travel Insider - Super-boosting Partnerships

      Medium Rare & Qantas

      Silver: BA Media Destination: Transformation

      Cedar & British Airways

      Bronze: Woolworths TASTE: Ottolenghi campaign

      Media24 & Belazu & Woolworths

    • Gold: Nenad Senić

      PM, poslovni mediji & Mestna občina Ljubljana

      Silver: Lydia Polzer

      Ink & Eurowings

      Bronze: Cathy Wood

      Dialogue & Bentley Motors and more

    • Gold: Samantha Scott

      Ink & easyJet

      Silver: Gary Hill

      Redactive & Institute of Biomedical Science, Magistrates' Association, International Air Transport Association

      Bronze: Nicola Preston

      Dialogue & Allure, Jarrolds, Bentley Motors, GSMA

    • Gold: Peter Klomp

      UEFA

      Silver: Katharine Pope

      Media24

      Bronze: Trygve A. Tønnessen & Ole Henrik Stubberud

      Geelmuyden Kiese

    • Gold: Izabela Chmielewska

      Norstella

      Silver: Shaun Morey

      Group SJR

      Bronze: Paramveer Bhachu

      7C3

    2025 Award Ceremony

    It’s fantastic to be back for another in-person awards ceremony! For years, the CMA has selected iconic venues across London, and this year is no exception. We’re thrilled to announce that the 2025 awards will take place at the wonderful Landing 42. The highest dedicated event space in London, boasting incredible views across the capital.

    All tickets include welcome drinks, a seated dinner, and musical entertainment. As with all CMA award ceremonies, there is complimentary beer, wine, and soft drinks available all night, so you and the team can make the most of this special celebration.