WE’RE PLEASED TO ANNOUNCE THIS YEAR’S
ICMA25 RESULTS
The CMA has a long-standing tradition of recognising exceptional work, and we’re thrilled to announce this year’s shortlist! After a rigorous review by industry experts, the work below stood out, securing a place on our prestigious 2025 shortlist.
The past year has continued to challenge many sectors, yet the calibre of work entered has once again highlighted the resilience, creativity, and strength within our industry. We’d also like to extend a warm welcome to new finalists joining our shortlist for the first time.
All of this year’s nominees will receive an information pack about the next steps, along with FAQ’s. However, please reach out to us at awards@the-cma.com if you have any questions.
Our ceremony for this year’s International Content Marketing Awards will take place at Landing Forty Two on Thursday, 22nd January.
Grand Prix Shortlist
Best Large Agency:
Winner: Group SJR
Runner-up: Medium Rare Content Agency
Bonnier News
VERB Interactive
Best Medium Agency:
Winner: 2Stories
Runner-up: Dialogue Agency
Newhall Publishing
Tribera | Creative Content Agency
Best Small Agency:
Winner: Wonderthink
Runner-up: Steen Agency
C - the branded CONTENT agency
IMPRINT
Best In-house Agency:
Winner: Woolworths SA
Runner-up: Beach Retreats
Shortlist
OUR 2025 WINNERS
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Gold: HakuAnkka - Donald Duck as recruiter
Sanoma Media Finland & LUT & LAB Universities
Silver: Turning Customers into Collectors – A 30-Year Vision for Patek Philippe Magazine
Group SJR & Patek Philippe
Bronze: RSA Journal
Wardour & RSA
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Gold: HSBC Global Investment Summit 2025
OMG Ride Shotgun & HSBC
Silver: Chefluencer: Driving B2B Growth
Greenpark & Unilever Food Solutions
Bronze: The World's Fastest Accountant
Sunday & The Institute of Chartered Accountants in England and Wales (ICAEW)
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Gold: This Apple Can Save The World
Woolworths SA
Silver: Breaking the Silence Around Menopause with Data-Driven Content
Sanoma Content Studio & Terveystalo
Bronze: The Salvation Army: The Gift From Liv
Schibsted Partnerstudio & The Salvation Army
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Gold: Not Just Stockholm Film Festival
Geelmuyden Kiese & Rocket Science Stockholm Film Festival
Silver: The Salvation Army: The Gift From Liv
Schibsted Partnerstudio & The Salvation Army
Bronze: Breaking the Silence Around Menopause with Data-Driven Content
Sanoma Content Studio & Terveystalo
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Gold: Krungthai FinFit
Digitas Thailand & Krungthai Bank
Silver: Woolworths TASTE social channels
Media24 & Woolworths Food
Bronze: Life at Greene King
Tribera & Greene King
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Gold: Singapore Dreamin'
SPH Content Lab & Singtel
Silver: Krungthai FinFit
Digitas Thailand & Krungthai Bank
Bronze: Who will grow the future?
Geelmuyden Kiese & Copenhagen Film Company & Yara International
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Gold: Dugnaden
Nucleus & BORI BBL
Silver: Folk x Admiral: Words to Live By
The Folk Group & Admiral
Bronze: The World's Fastest Accountant
Sunday & The Institute of Chartered Accountants in England and Wales (ICAEW)
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Gold: Skoda Human Touch
Wonderly & Volkswagen Group
Silver: Standard Bank My Blue Book
2Stories & Standard Bank
Bronze: Woolworths Shop Talk, June 2025
Media24 & Woolworths
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Gold: Singapore Dreamin'
SPH Content Lab & Singtel
Silver: Pathfinder
Sticky & Dun & Bradstreet
Bronze: Global AI Jobs Barometer
PwC
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Gold: Krungthai FinFit
Digitas Thailand & Krungthai Bank
Silver: Folk x Admiral: Words to Live By
The Folk Group & Admiral
Bronze: The Messy Middle report
2Stories & Genfin Business Finance
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Gold: Not Just Stockholm Film Festival
Geelmuyden Kiese & Stockholm Film Festival
Silver: E+T (Engineering and Technology) Explainer video collection
Redactive & Institution of Engineering and Technology
Bronze: New sound to old electronics
Nucleus & Renas
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Gold: Bermuda Welcomes You
VERB Interactive & Bermuda Tourism Authority
Silver: easyJet Traveller
Ink & easyJet
Bronze: The Interrail Vintage Journey
SWEET & Interrail/ Silverrail
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Gold: New sound to old electronics
Nucleus & Renas
Silver: Building Lions
Sporting Eric & Rhino
Bronze: A Bond Like No Other
Redtorch & Fédération Equestre Internationale (FEI)
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Gold: Motability Lifestyle
Wonderly & Motability Foundation
Silver: Breaking the Silence Around Menopause with Data-Driven Content
Sanoma Content Studio & Terveystalo
Bronze: Optimel goes the extra mile, launching their new Protein range
Brandstudio van DPG Media & FrieslandCampina
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Gold: Your Beach. Found – find your beach then find your stay
Beach Retreats
Silver: Building Singapore
SPH Content Lab & Building and Construction Authority
Bronze: Feelins on Track
SWEET & Interrail/ Silverrail
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Gold: Who will grow the future
Geelmuyden Kiese & Copenhagen Film Company & Yara International
SIlver: Woolworths TASTE Our Best Ever Christmas
Media24 Advertising & Content Marketing & Woolworths foods
Bronze: Maggie and Marlow Identity
Tribera & Linnaeus
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Gold: Kondomeriet: Pillow Talk
Schibsted Partnerstudio & Kondomeriet
Silver: Table Talk with Valio
Sanoma Media Finland & Valio
Bronze: Motability Lifestyle Podcast
Wonderly & Motability Foundation
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Gold: Cooking up Conversions
Greenpark & Unilever Food Solutions
Silver: Zenith International & Essity – Shattering stigma for international consumers with data-driven content
Zenith International & Essity
Bronze: Making culture visible
Media24 Advertising & Content Marketing & Woolworths foods
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Gold: Krungthai FinFit
Digitas Thailand & Krungthai Bank
Silver: six-two: So much more than a content hub
Contiki
Bronze: Coffee House
Newhall & Coffee House
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Gold: Not Just Stockholm Film Festival
Geelmuyden Kiese & Rocket Science & Stockholm Film Festival
Silver: Krungthai FinFit
Digitas Thailand & Krungthai Bank
Bronze: Chefluencer: Driving B2B Growth
Greenpark & Unilever Food Solutions
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Gold: Krungthai FinFit
Digitas Thailand & Krungthai Bank
Silver: Origin Stories / Vodafone x Rugby Journal
Sporting Eric & Vodafone
Bronze: Regional Sports Awards
Bonnier News
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Gold: Supply Chain Nightmares: The Whodunnit
Deposco
Silver: Freedome
Make Your Mark & Vattenfall
Bronze: Winning in Search With AI
Greenpark & Unilever
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Gold: Finding the Frequency of Feeling: The Sound Science of Branding
Dialect Inc Ltd & Steinberg (Yamaha Music Group)
Silver: Global AI Jobs Barometer
PwC
Bronze: Breaking the Silence Around Menopause with Data-Driven Content
Sanoma Content Studio & Terveystalo
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Gold: Krungthai FinFit
Digitas Thailand & Krungthai Bank
Silver: Breaking the Silence Around Menopause with Data-Driven Content
Sanoma Content Studio & Terveystalo
Bronze: Paper to Me: Building a Global Movement for Print Media’s Future
Sanoma Content Studio & UPM Communication Papers
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Gold: The World’s First Gaming Police Department
C - The Branded CONTENT Agency & Leo Constellation Israel & 105 - The Child Online Protection Bureau
Silver: This Apple Can Save The World
W.Creative & Woolworths
Bronze: SJR's GX Manager: The AI-powered platform rewiring content for a new marketing reality
Group SJR & multiple
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Gold: Taking boating to new heights
OTW & Volvo Penta
Silver: Værktøjskassen
Brand Movers & VW Erhvervsbiler
Bronze: BMW of North America x Hacks
Warner Bros. Discovery - Courageous Studio & BMW
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Gold: Your Beach. Found – find your beach then find your stay
Beach Retreats/Various
Silver: The Creative Engine Behind Landsec’s Social Transformation
The Content Emporium
Bronze: Brighter Together: Transforming Financial Confidence Through Purposeful Content
Medium Rare Content Agency
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Gold: Travel Insider - Super-boosting Partnerships
Medium Rare & Qantas
Silver: BA Media Destination: Transformation
Cedar & British Airways
Bronze: Woolworths TASTE: Ottolenghi campaign
Media24 & Belazu & Woolworths
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Gold: Nenad Senić
PM, poslovni mediji & Mestna občina Ljubljana
Silver: Lydia Polzer
Ink & Eurowings
Bronze: Cathy Wood
Dialogue & Bentley Motors and more
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Gold: Samantha Scott
Ink & easyJet
Silver: Gary Hill
Redactive & Institute of Biomedical Science, Magistrates' Association, International Air Transport Association
Bronze: Nicola Preston
Dialogue & Allure, Jarrolds, Bentley Motors, GSMA
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Gold: Peter Klomp
UEFA
Silver: Katharine Pope
Media24
Bronze: Trygve A. Tønnessen & Ole Henrik Stubberud
Geelmuyden Kiese
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Gold: Izabela Chmielewska
Norstella
Silver: Shaun Morey
Group SJR
Bronze: Paramveer Bhachu
7C3
2025 Award Ceremony
It’s fantastic to be back for another in-person awards ceremony! For years, the CMA has selected iconic venues across London, and this year is no exception. We’re thrilled to announce that the 2025 awards will take place at the wonderful Landing 42. The highest dedicated event space in London, boasting incredible views across the capital.
All tickets include welcome drinks, a seated dinner, and musical entertainment. As with all CMA award ceremonies, there is complimentary beer, wine, and soft drinks available all night, so you and the team can make the most of this special celebration.