We are pleased to announce...
The 2022 International Content Marketing Awards Shortlist
We would like to wish everyone who has made the shortlist to the International Content Marketing Awards a huge congratulations! It really has been an incredible year for content marketing, with more great entries that have come from more countries than ever before.
You will see that for our most competitive categories, there is a longer shortlist. There are also some entries that were tied after the judges’ scoring, so entries with equal scores have been included in the shortlist. The shortlisted entries are in no particular order
Best of luck to all the nominees, we look forward to awarding the winners soon!
Best Video - Series
| Entry Name | Agency/Entrant | Client |
|---|---|---|
| There are many excuses – none of them good. | Nucleus | The Norwegian Council for Road Safety; Trygg Trafikk |
| How To Not Waste Your Annual Leave: Inspiring Singaporeans to explore their own country | SPH Content Lab | Singapore Tourism Board |
| Stories of Succession | Geelmuyden Kiese, with Copenhagen Film Company | Yara International |
| Bizzarre-BQ Series | TCO London | Ardbeg (LVMH) |
| Feeding Singapore: Celebrating the culture that connects our people | SPH Content Lab | Yeo's |
| Reality Gets Work Done/ Reality Series for Bolt Works | Alma Brand Studio | Bolt.Works |
| Headless | Contented Brothers | SAP Customer Experience |
| Get the jab | CPL | Cambridgeshire County Council |
| Nine Yards omnichannel campaign | Dentsu Creative South Africa | Old Mutual Corporate |
| Gebarenbibliotheek (Sign language library) | LVB | MKB Toegankelijk |
Best Video - Individual
| Entry Name | Agency/Entrant | Client |
|---|---|---|
| "O Holy Night 2021" | Geelmuyden Kiese | Church of Norway |
| Årets Eldsjälsgala | Bonnier News Brand Studio | Folkspel |
| Rolling out the welcome mat to gaming | Dialect, Inc. | Logitech G |
| Heirs (Erfgenamen) | iO / LVB | ABN AMRO MeesPierson |
| KRY | Bonnier News Brand Studio | KRY |
| Stop shooting | Spoon | SOS Alarm |
| Alicia’s Unseen Views | Spoon | Microsoft |
| Supporting small-scale urban farmers | New Media | Eat Out, a New Media-owned brand |
| ER24: The Ethan Visagie Story | New Media | ER24 |
| Wet news | Geelmuyden Kiese | DGI Byen |
Best Use of Social Media - B2C
| Entry Name | Agency/Entrant | Client |
|---|---|---|
| Brewing Ambition | BBC Storyworks | The Brewers of Europe |
| Mandarin Oriental | Cedar | Mandarin Oriental |
| Driving motor insurance broker Adrian Flux's expansion plans | Maze and Optimyzd | Adrian Flux |
| #UpAgain | Redtorch | International Skating Union |
| Familia Fuego | Whalar | DIRECTV |
| 《优YŌU》for Taikoo Li Qiantan: Wellness on WeChat | Cedar Hong Kong | Taikoo Li Qiantan |
| Beautiful Is On The Horizon | OneFifty Consultancy | Mazda UK |
| Rocketing To The Top Of Clearing | Rise at Seven | University of Derby |
| Kindertelefoon Kletskoker (Childline's Chat Maker) | LVB | Kindertelefoon |
| Xanterra Travel Collection | VERB Interactive | Xanterra Travel Collection |
Best Use of Print
| Entry Name | Agency/Entrant | Client |
|---|---|---|
| Woolworths TASTE magazine | New Media | Woolworths Foods |
| OcadoLife and Sunday | Sunday | Ocado |
| Etiketti magazine 01/22 | Genero Ltd | Alko |
| The Oil Lobby VS. The Green Lobby | Footprint Consulting & Linda Heggen | |
| Women Are Complaining | Geelmuyden Kiese | Nimoklinikken |
| The Investor magazine | Dentsu Creative | St. James's Place |
| My VIP magazine | Dentsu Creative | Pets at Home |
| Palmbladet | Bonnier News Brand Studio | Point Properties |
| Everyone Needs An Auditor Once In A While | Geelmuyden Kiese | Revisorforeningen |
| Your Digital School | Bonnier News Brand Studio | Microsoft |
Best Specialist Campaign
| Entry Name | Agency/Entrant | Client |
|---|---|---|
| #UpAgain | Redtorch | International Skating Union |
| The air is free | OTW and Splay One | Svenskt Friluftsliv |
| Reviving the travel industry in Ireland with the Keep Discovering Toolkit | 256 | Fáilte Ireland |
| "Don't expect too much from a waffle." | Geelmuyden Kiese | The Norwegian Labour Inspection Authority |
| Made in Singapore: SME trailblazers | SPH Content Lab | JTC Corporation |
| For All Versions of You | Dialect, Inc. | Logitech |
| "O Holy Night 2021" | Geelmuyden Kiese | Church of Norway |
| Gebarenbibliotheek (Sign language library) | LVB | MKB Toegankelijk |
| Women Are Complaining | Geelmuyden Kiese | Nimoklinikken |
| Axelent - Xperience | Glory Days | Axelent |
Best Purpose-led Content
| Entry Name | Agency/Entrant | Client |
|---|---|---|
| Hands Against Hatred | HDY Agency | |
| Seat at the Table | The Fifth | YouTube x Don't Panic |
| There are many excuses – none of them good | Nucleus | The Norwegian Council for Road Safety; Trygg Trafikk |
| MoneySense | Dentsu Creative | NatWest Group |
| Back to Blue | Economist Impact | The Nippon Foundation |
| Messages to Ukraine | North Star Inbound | Preply |
| Caring With Courage | BBC Storyworks | International Council of Nurses |
| Dare to grow | OTW | Halland county |
| 'Welcome Inclusion' | Sunday | ICAEW |
| Consistent Communication: audience building | The Content Engine | UNDRR |
| Be The Main Character Campaign | INVNT x Circles.Life | INVNT | Circles.Life |
Best Membership
| Entry Name | Agency/Entrant | Client |
|---|---|---|
| My VIP Magazine | Dentsu Creative | Pets at Home |
| The 2022 European Harley Owners Group Rally | Dialogue Content Marketing | Harley-Davidson |
| Soft Top Hardtop Magazine | Dialogue Content Marketing | MX-5 Owners Club |
| O Holy Night 2021 | Geelmuyden Kiese | Church of Norway |
| Company Director | Medium Rare Content Agency | Australian Institute of Company Directors |
| Dare to Meet | OTW | The Swedish Red Cross |
| The Thieves’ Meeting | OTW | Grannsamverkan |
| First Voice | Redactive | FSB |
| IOSH Magazine | Redactive | IOSH |
| Welcome Inclusion | Sunday | ICAEW |
Best Content Team
| Entry Name | Agency/Entrant | Client |
|---|---|---|
| Integrated in everything we create | Dialect, Inc. | |
| Transforming VWG's comms strategy across their dealer network | Wonderly | |
| Compelling content for 16 UK shopping centres | The Content Emporium | Landsec |
| Best Content Team Skolvärlden | OTW | |
| Always on content boosts lender credibility | Writers Australia | Assetline Capital |
| New Media’s specialist Internal Communications division | New Media | |
| High quality content at scale | The Content Engine | Holcim |
| Beauty Daily | Green Park Content | |
| Best Content Team: Verb Interactive for PWM | VERB Interactive | |
| Best Content Team Lidl | OTW | |
| Dentsu Creative | Dentsu Creative South Africa |
Best Content Campaign
| Name | Agency/Entrant | Client |
|---|---|---|
| How To Not Waste Your Annual Leave: Inspiring Singaporeans to explore their own country | SPH Content Lab | Singapore Tourism Board |
| Lamborghini Ultimate | INVNT Group | Automobili Lamborghini S.p.A. |
| Stories of Succession | Geelmuyden Kiese, with Copenhagen Film Company | Yara International |
| Hidden Heroes - Tribute to People Who Shaped Technology | Netguru | |
| Elgiganten – The Matchmakers | Hyper | Elgiganten |
| Our Art | Trigger Oslo | The National Museum of Art, Design and Architecture |
| The air is free | OTW and Splay One | Svenskt Friluftsliv |
| Martha Beer | Smart Media Agency | Martha Beer |
| Reviving the travel industry in Ireland with the Keep Discovering Toolkit | 256 | Fáilte Ireland |
| How to choose a house, a residential living brand; EPISODE | SK D&D | SK D&D |
Best Consumer
| Name | Agency/Entrant | Client |
|---|---|---|
| KRY | Bonnier News Brand Studio | KRY |
| Little Book of Big Triumphs | Oh My! Creative | Indeed |
| Helping Britain’s shoppers a little more every day | Cedar Communications Ltd | Tesco |
| To grow an app - cutting through the energy crisis | BrandContent | Loop |
| Waitrose Food | Dentsu Creative | Waitrose |
| David Jones – Wonderworld | Medium Rare Content Agency | David Jones |
| Stadium Tracks | Glory Days | Stadium |
| Noteworthy | Medium Rare Content Agency | Officeworks |
| Elgiganten – The Matchmakers | Hyper | Elgiganten |
| Bringing Back A Social Icon | OneFifty Consultancy | Harvester |
Best B2B Campaign - Sponsored by Comtec
| Name | Agency/Entrant | Client |
|---|---|---|
| Stories of Succession | Geelmuyden Kiese, with Copenhagen Film Company | Yara International |
| The Reluctant Returner | Unispace | |
| The New Equation | PwC | |
| Nine Yards omnichannel campaign | Dentsu Creative South Africa | Old Mutual Corporate |
| Effortless Connections by Console Connect | Somersault | Console Connect |
| Creating Value - Extended campaign | 3rdspace | NEC |
| State Street Alpha for Private Markets | Momentum | State Street |
| "Don't expect too much from a waffle." | Geelmuyden Kiese | The Norwegian Labour Inspection Authority |
| Meer Met Energie (More With Energy) | LVB | Vattenfall |
| Science Week | Bonnier News Brand Studio | Science Park Södertälje |
| How to Blow a Whistle | Geelmuyden Kiese | The Norwegian Labour Inspection Authority |
Best Use of Influencer Marketing
| Name | Agency/Entrant | Client |
|---|---|---|
| Thirst Trap | Whalar | Clé de Peau Beauté |
| This Is Not A Sex Toy | Rise at Seven | Mark Hill |
| Reintroducing the City Break for Airbnb | OneFifty Consultancy | Airbnb |
| Familia Fuego | Whalar | DIRECTV |
| #ChickenOut | The Fifth | Slim Chickens |
| Booktok Creator House | Rocket | HarperVoyager |
| Seat at the Table | The Fifth | YouTube x Don't Panic |
| Our Art | Trigger Oslo | The National Museum of Art, Design and Architecture |
| Play Never Ends | Dialect, Inc. | Logitech G |
| Woolworths TASTE: TASTE cooks – influencer strategy | New Media / Swipe | Woolworths Foods |
Best Annual Always-on Content Strategy
| Name | Agency/Entrant | Client |
|---|---|---|
| Shifting brand perception | The Content Engine | Holcim |
| Coles | Medium Rare Content Agency | Coles |
| Familia Fuego | Whalar | DIRECTV |
| Mandarin Oriental | Cedar | Mandarin Oriental |
| Qantas | Medium Rare Content Agency | Qantas |
| Helping Britain’s shoppers a little more every day | Cedar | Tesco |
| Woolworths TASTE: Christmas 2021 | New Media / Swipe | Woolworths Foods |
| YO! Digital Transformation | Uncovered Group | YO! |
Best Finance
| Name | Agency/Entrant | Client |
|---|---|---|
| MoneySense | Dentsu Creative | NatWest Group |
| Heirs (Erfgenamen) | iO / LVB | ABN AMRO MeesPierson |
| A creative route to financial brand visibility | BrandContent | Admiral |
| Goodbye boring – how content superpower drove pension results | 256 | Irish Life |
| St. James’s Place | Dentsu Creative | St. James's Place |
| T. Rowe Price Retirement Education | IMPRINT | T. Rowe Price |
| Circular Insurance | Footprint Consulting | Fremtind |
| Everyone Needs An Auditor Once In A While | Geelmuyden Kiese | Revisorforeningen |
Best Podcast
| Name | Agency/Entrant | Client |
|---|---|---|
| Change Happens | 3rdspace | EY |
| Sage, Own It | AdSpace Studio - 24.com - Media24 | Sage |
| Pets at Home Puppy Podcast | Dentsu Creative | Pets at Home |
| Shutter Stories: A Canon podcast on photography and filmmaking | Future Fusion | Canon Europe |
| Life's Booming | Medium Rare Content Agency | Australian Seniors |
| Tech Talk with Vodacom | New Media | Vodacom |
| Enterprise Europe Network Flanders | Smart Media Agency | Enterprise Europe Network Flanders / European Comission |
| The Missing Podcast | What's The Story Sounds | Missing People UK / Locate International |
Best Automotive
| Name | Agency/Entrant | Client |
|---|---|---|
| Doubling unprompted brand awareness with newsjacking | BrandContent | Veygo |
| Toyota Connect | Dentsu Creative South Africa | Toyota SA |
| The 2022 European Harley Owners Group Rally | Dialogue Content Marketing | Harley-Davidson |
| Launching Hyundai’s luxury brand across Europe | eight&four | Genesis Motors Europe |
| Sports Belong to Everyone | Geelmuyden Kiese | Opel Norway / Bertel O. Steen |
| If Cars Could Dream | INVNT | Santander |
| Beautiful Is On The Horizon | OneFifty Consultancy | Mazda UK |
| The Ultimate Descent | OTW | Volvo Group |
Editor of the Year
| Name | Agency/Entrant | Client |
|---|---|---|
| Emily Chu | Cedar Hong Kong | |
| Alex Smith | CPL | Chartered Institution of Building Services Engineers |
| Kate Cornish | Dentsu Creative | Pets at Home |
| Jessica Gunn | Dentsu Creative | Waitrose |
| Stuart Knott | Dentsu Creative | St. James's Place |
| Kate Wilson | New Media | Woolworths Foods |
| Ashley Stewart-Noble | Sunday | Royal Institution of Chartered Surveyors |
| Jessie Lear | Sunday | Ocado |
Best Use of Data & Insight
| Name | Agency/Entrant | Client |
|---|---|---|
| To grow an app - a data-led approach to newsjacking | BrandContent | Loop |
| Stories of Succession | Geelmuyden Kiese, with Copenhagen Film Company | Yara International |
| Innovating a British classic with TikTok | OneFifty Consultancy | Toby Carvery |
| Content nuggets delivered gold for CUSOP’s new bank card | 256 | CUSOP |
| Elgiganten – The Matchmakers | Hyper | Elgiganten |
| Tesco Food Studio | Cedar Communications Ltd | Tesco |
| Workspace Without Limits | alan. | LSEG |
| Diving into data triangulation | Dialect, Inc. | |
| Verdict Media Strategies: VMS Targeting & Demand Generation | Progressive Content & GlobalData Media | Verdict Media Strategies Clients Including: Chevron, Carroll, Tanner, Abacus Medicine Pharma |
Best Partnership
| Name | Agency/Entrant | Client |
|---|---|---|
| Sports Belong to Everyone | Geelmuyden Kiese | Opel Norway / Bertel O. Steen |
| Woolworths TASTE: 20 years on ... | New Media | Woolworths Foods |
| Hungry for Love | OTW & Aller Media | Lidl |
| First Voice & Dell Technologies | Redactive | FSB |
| Screaming for Screening | Rocket | The London Dungeon |
| Residential brand EPISODE with IKEA and MUJI | SK D&D | SK D&D |
| The Outsiders Project x adidas Terrex | TCO London | adidas |
| Accenture Voices | UM | Accenture |
Best Content Platform
| Name | Agency/Entrant | Client |
|---|---|---|
| Entrepreneur of the year | 3rdspace | EY |
| British Airways High Life | Cedar | British Airways |
| MoneySense | Dentsu Creative | NatWest Group |
| Beauty Daily | Green Park Content | Clarins |
| Verdict Media Strategies: VMS Targeting & Demand Generation | Verdict Media Strategies & Progressive Content | Verdict Media Strategies Clients Including: Chevron, Carroll, Tanner, Abacus Medicine Pharma |
Best Travel
| Name | Agency/Entrant | Client |
|---|---|---|
| The Grand Reunion | Oh My! Creative | megabus |
| British Airways | Cedar | British Airways |
| Qantas | Medium Rare Content Agency | Qantas |
| Reintroducing the City Break for Airbnb | OneFifty Consultancy | Airbnb |
| CLOUD MAGAZINE | Dialogue Content Marketing | Air Charter Service |
Best Use of SEO
| Name | Agency/Entrant | Client |
|---|---|---|
| All Things Hair | Green Park Content | Unilever |
| Femcare + Zenith - Bradshaw | Zenith Media | Libresse |
| Increasing direct bookings and reaching an off peak demographic | Rise at Seven | Parkdean Resorts |
| Noteworthy | Medium Rare Content Agency | Officeworks |
| Long Tailing Our Way to Success | 10 Yetis | Wickedly Welsh Chocolate |
Best Use of Innovative Technology
| Name | Agency/Entrant | Client |
|---|---|---|
| Nedbank Behind the Business Headlines | AdSpace Studio - 24.com - Media24 | Nedbank Business Banking |
| Be The Main Character Campaign | INVNT | Circles.Life |
| Ackermans Character Shop | Sea Monster | Ackermans |
| #ChampionOfTheHill | The Fifth | Wimbledon |
| Find Your Favourites | Yahoo Creative Studios | McDonald's Canada |
Rising Star
| Name | Agency/Entrant | Client |
|---|---|---|
| Ellie Robinson | Dialogue Content Marketing | |
| Molly Martin | The Content Emporium | |
| Phoebe Russell | Rise at Seven | |
| River Orrey | Dialogue Content Marketing | |
| Robyn McCurdy | CPL |
Designer of the Year
| Name | Agency/Entrant | Client |
|---|---|---|
| Simon Robinson | Dentsu Creative | |
| Tony Rice | Medium Rare Content Agency | |
| Kerry Wakefield | Dentsu Creative | Waitrose |
| Lester Naik | Dentsu Creative South Africa | |
| Jenny McNally | Dentsu Creative | |
| Thungela Internal Communications | King James | Thungela |
Best use of Imagery
| Entry Name | Agency/Entrant | Client |
|---|---|---|
| Mental Health Awareness Week | borne | Mental Health Foundation |
| Waitrose Food | Dentsu Creative | Waitrose |
| Bentley Magazine | Dialogue Content Marketing | Bentley Motors |
| Everyone Needs An Auditor Once In A While | Geelmuyden Kiese | Revisorforeningen |
| Planet Ardbeg graphic novel | TCO London | Ardbeg (LVMH) |
Content Person of the Year
| Name | Agency/Entrant | Client |
|---|---|---|
| David Bexelius | OTW | |
| Kathryn Strachan | Copy House | |
| Lucilla Lo | Cedar Hong Kong | |
| Isaac Lai | Uber | |
| Charlotte Laing | The Content Emporium |
Best Content Within Media Relations
| Name | Agency/Entrant | Client |
|---|---|---|
| Using content to drive brand visibility | BrandContent | Admiral |
| Gebarenbibliotheek (Sign language library) | LVB | MKB Toegankelijk |
| Digital PR for rehab clinic improves rankings by 135% | JBH | Delamere |
| Two Hearts Pizzeria | Oh My! Creative | Virgin Media |
| Helping Navigate the Cost of Living Crisis | 10 Yetis | Alertr |
Best Inter-company Engagement
| Name | Agency/Entrant | Client |
|---|---|---|
| What Volvo is to me – advocating gender diversity at Volvo Group | OTW | Volvo Group |
| Investing in Our People | Click2View | Prudential Assurance Co. Singapore Pte. Ltd. |
| Åge from HG. | Hyper | Håndverksgruppen AS |
| Helpline for (slightly) frustrated digital heads | Hyper | Columbus |
| We have it all, but we don´t have you. | Hyper | Ecura Care |
Best use of Digital PR
| Name | Agency/Entrant | Client |
|---|---|---|
| Agile backlinks and search visibility | BrandContent | Admiral |
| Espresso Martini Tester Drives Links, Coverage and More | JBH The Digital PR Agency | The Bottle Club |
| Fuelling Adrian Flux's desire to become a national brand | Maze | Adrian Flux |
| Offensive Mascots | North Star Inbound | Quality Logo Products |
| Buttering Up The Press To Drive Sales | Rise at Seven | Getir |
Best use of Social Media - B2B
| Name | Agency/Entrant | Client |
|---|---|---|
| The Great British Bonus | CPL | Thoroughbred Breeders' Association |
| The New Rules in Growing Wallet Share | IMPRINT | FlexShares ETFs |
| Age of Change | BBC Storyworks | WWF International (and content partners) |
| Extending Food & Beverage footprint | ThoughtSpark Ltd | Siemens Financial Services (SFS) |
| There is a Method Behind the Madness | 10 Yetis |
Best use of Monetised Content
| Name | Agency/Entrant | Client |
|---|---|---|
| Tesco: Branded Content | Cedar | Tesco |
| British Airways | Cedar | British Airways |
| Porsche Post | Dialogue Content Marketing | Porsche Club GB |
| Qantas | Medium Rare Content Agency | Qantas |
