The business case for podcasts

May 30th, 2019

This blog is written by CMA members Wardour  You listen to them on your commute, before you go to sleep, when you wake up, at the gym, even in the bath. Podcasts are part of our lives. In the UK, nearly six million adults are tuning into a podcast each week, while the number of weekly podcast … Continue reading “The business case for podcasts”

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Seven key learnings about social media from the CMA Content Breakfast

May 29th, 2019

For the May Content Breakfast, the CMA took as its theme ‘Social Media’ and lined up no fewer than five presenters, each with a differing perspective and experience of social platforms. Nevertheless, in spite of the diversity of the presenters’ backgrounds several points emerged which the panel seemed to agree upon. They often came from one … Continue reading “Seven key learnings about social media from the CMA Content Breakfast”

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John Brown wins MoneySense account

May 29th, 2019

John Brown Media is pleased to announce that it fought off stiff competition to retain the MoneySense financial education programme account. John Brown Media originally re-launched the multi-award winning, free financial education programme for NatWest back in 2015. To date more than 30,000 teachers have registered and student reach stands at an impressive 2.5 million … Continue reading “John Brown wins MoneySense account”

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How to make your B2B podcast stand out

May 28th, 2019

“Podcasts can work really well for b2b brands, as they’re often targeting smaller audiences interested in more niche subject matter,” says Jess Pike, Head of Content, Spoon London.  “It can also help them tick the thought leadership box too…” If you are a senior exec in a content agency chances are that at some point … Continue reading “How to make your B2B podcast stand out”

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Welcome to the post-demographic age

May 28th, 2019

A CMA original, by Martin Bewick, CPL As we content marketers set out to reach audiences with our carefully designed and targeted communications, is it finally time to recognise that we’re living in a post-demographic age? Are there better ways to segment a potential audience to deliver the right message, at the right time, to … Continue reading “Welcome to the post-demographic age”

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4 tips for creating the perfect award entry

May 20th, 2019

Incredible as it might seem, as the awards ceremony only feels like yesterday, the CMA Awards season is already upon us. The venue is booked, the categories agreed upon and the entries are already starting to arrive. And it pays to get in early.  We have also tweaked the awards categories too. There’s a full … Continue reading “4 tips for creating the perfect award entry”

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Convert your web visitors into customers

May 20th, 2019

A CMA Original by Damien Cross, To The End Them: “My blog reached two million eyes last year.” Me: “So, a million people, then, haha.” Them: “Yeah, haha. Loads, isn’t it?” Me: “For sure, mind-blowing really! A million hits, wow.” Them: “Yeah it’s all about great content ­ if people enjoy what you post on … Continue reading “Convert your web visitors into customers”

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John Brown Media work with retail giant The SM Store, Philippines

May 20th, 2019

John Brown Media is pleased to share the new work it has created with SM Retail, Inc., a leader in the Philippines retail market, with a prestigious local and global offering in fashion apparel, accessories, home furnishings, food and lifestyle products. Founded in 1958 as ShoeMart Store by Henry Sy, Sr., the downtown Manila outlet … Continue reading “John Brown Media work with retail giant The SM Store, Philippines”

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John Brown celebrates Mental Health Week with a Wellbeing Festival

May 20th, 2019

In line with Mental Health Awareness Week, John Brown Media took part in Dentsu Aegis Network’s Wellbeing Festival – a week-long agenda of activities, talks and workshops for its employees. The Wellbeing Festival aimed to raise awareness, offer help and advice and bring the Dentsu Aegis Network community together through a variety of events. Through … Continue reading “John Brown celebrates Mental Health Week with a Wellbeing Festival”

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21 free tools to develop your content marketing strategy

May 17th, 2019

Written by Emily Clayfield, a Senior Content Marketing Consultant at Builtvisible. Emily will be joining a CMA panel session on using content marketing to build trust at The Bigger B2B Breakfast on the 6th June, book your tickets here. Tools, tools, and more tools. From email marketing to social media management to content creation—you can … Continue reading “21 free tools to develop your content marketing strategy”

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