Technology and the World Cup: Future’s Partnership Campaign 

June 4th, 2018

Future plc, global platform for specialist media, further diversifies its partnership with  Honor the leading smartphone e-brand around the greatest sporting event of the year. TechRadar, the UK’s leading authority on consumer technology, is working with  distinguished mobile brand Honor, to produce a suite of articles capturing the spirit of the  World Cup and the … Continue reading “Technology and the World Cup: Future’s Partnership Campaign “

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Finding, Nurturing and Sustaining Influencer Relationships

June 1st, 2018

Guest post by Melwater UK via JBH – The Content Agency Influencer marketing has always played a crucial role in the marketing mix and shows no sign of diminishing. However, the digital boom brought a new generation of influencers with it. Insta famous fashionistas, globe trotter bloggers and YouTube Vloggers are taking the world by … Continue reading “Finding, Nurturing and Sustaining Influencer Relationships”

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Is voice search the future of content marketing?

June 1st, 2018

In the early days of voice search, most people dismissed the idea of speaking rather than typing as a gimmick. After all, publicly asking personal assistants like Siri or Google Now to search ‘Gangnam Style’ would undoubtedly be greeted with several disapproving stares (and perhaps a few dance move homages). But fast forward six years and … Continue reading “Is voice search the future of content marketing?”

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Content Creation for Beginners

May 31st, 2018

Marketers know content creation offers a wealth of benefits – for attracting audiences, developing a brand, increasing sales and standing out in the busy and ever-evolving internet. But as the demand for content grows, it’s important to know how to create useful assets that will prove valuable to your business or organisation. Our next webinar … Continue reading “Content Creation for Beginners”

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Millennial media company co-founder named new Content Marketing Association chairman

May 30th, 2018

Vince Medeiros, co-founder and publisher of TCO London, has been named chairman of the Content Marketing Association (CMA). Medeiros, a member of CMA’s management team, takes over from Matt Adams, the chief executive of Havas Media UK, who has held the position for the past year. TCO is parent company of award-winning media brands Huck … Continue reading “Millennial media company co-founder named new Content Marketing Association chairman”

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Future’s Mobile Industry Awards partners with Sky Ocean Rescue to #PassOnPlastic

May 24th, 2018

Global specialist media platform, Future plc, has partnered with Sky Ocean Rescue to remove single-use plastics from the Mobile Industry Awards ceremony. This will be Future’s first ever single-use plastic-free event, with the intention of encouraging the mobile industry to come together to drive the use of single-use plastic out of their product packaging, supply … Continue reading “Future’s Mobile Industry Awards partners with Sky Ocean Rescue to #PassOnPlastic”

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TCO launch The Mighty-Mighty, a new breed of outdoor and action sports agency

May 24th, 2018

The Mighty-Mighty’s launch clients include Telefonica/O2 and Nike across their Skateboard, Energy and Basketball categories. Phil Young will lead the agency, which will focus on delivering premium storytelling and events outside of more traditional sports categories. Phil has built a formidable reputation for delivering authentic content, events and marketing activations after establishing himself in the … Continue reading “TCO launch The Mighty-Mighty, a new breed of outdoor and action sports agency”

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Mapping the Clerkenwell design community

May 24th, 2018

 If you see pink in Clerkenwell, you know it’s that time of year again: Clerkenwell Design Week (CDW) is here for its ninth edition, taking place from May 22-24th 2018. According to event organisers, Clerkenwell hosts the highest density of architects, designers and creatives in the world, and this event aims to bring the community … Continue reading “Mapping the Clerkenwell design community”

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Twitch – the future of interactive video?

May 23rd, 2018

“We’re building content for the interactivity of live video — that’s the future, engaging with viewers in ways that are not possible on live TV.” That’s the ambition of Buzzfeed outlined by Andrew Kimmel, who is head of live video at the channel. Yet the platform that Kimmel is harnessing to build that future might … Continue reading “Twitch – the future of interactive video?”

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What do brands have to do to gain trust?

May 21st, 2018

In a world of distrust, how content marketing can help. According to recent research by the Reputation Institute, ‘in the UK, brands are facing their biggest trust crisis since the global recession of 2008.’ Collecting 31,000 individual ratings about 293 companies, the study identified that in 2017 (when compared to 2016): Trust in brands to … Continue reading “What do brands have to do to gain trust?”

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