Four Startups with impressive content marketing approaches

October 8th, 2018

One of the most important trends in recent years has been the way that startup companies have embraced content marketing. And not just in traditional ways of producing blog posts, starting Medium channels and posting explainer videos, some have taken more subtle approaches too. Take Airbnb a company that admittedly no one has called a … Continue reading “Four Startups with impressive content marketing approaches”

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CMA announces four new awards – open for entry from today

October 8th, 2018

In addition to announcing the nominations of this year’s CMA awards, we are also really excited to unveil four new awards, which are open for entry from today. The details of the categories are below, but in short, they seek to recognise the work of those individual brands and agencies who have been nominated for … Continue reading “CMA announces four new awards – open for entry from today”

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Getting new miles out of old content

October 5th, 2018

Creating content takes time Some sites churn out blog posts every day, but this is often a bad strategy as you should be focusing on creating high-quality content. Creating high-quality content is no easy task though, it’s time-consuming, a challenge and idea generation can often leave you wanting to bang your head against a brick … Continue reading “Getting new miles out of old content”

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How brands should use video on social media

October 1st, 2018

There’s no one-size-fits-all approach when it comes to video. To be truly successful and maintain loyal relationships with consumers, brands need to think beyond just creating a great film. After all, the key to social video is understanding who exactly you want to reach, where it’s going to go and what assets will work best … Continue reading “How brands should use video on social media”

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8 Video Production Tips

October 1st, 2018

I think one of the core skills of any content marketer, especially someone who is working with social media, is to understand the mechanics of video production. No one expects you to be a Christopher Nolan or a Martin Scorsese, but understanding what goes into a quality branded video is very useful even if you … Continue reading “8 Video Production Tips”

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Three innovative approaches to content and commerce

September 27th, 2018

One of the biggest challenges mainstream magazine publishers have had to grapple with over the last few years is diversifying their revenue streams to compensate for dwindling advertising revenues. For some media businesses, especially those built around prestigious print products, they have managed to entice readers to pay for content either via subscriptions or by … Continue reading “Three innovative approaches to content and commerce”

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Measuring PR: how to value the invaluable

September 21st, 2018

“How do you know it works?” “Can you prove it drives customers to do what we want?” “How are you measuring PR?” “Why should we bother?” “Can’t we just advertise?” “Shall we Tweet it instead?” Every PR will have had a client or colleague who asks these sorts of questions. They are ultimately asking, why … Continue reading “Measuring PR: how to value the invaluable”

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Save your budget: Digital PR & Content Marketing campaigns for less

September 18th, 2018

Go big or go home Go cheap. I’m from Yorkshire and, in case you weren’t already aware, us Yorkshire folk are known for being cheap. So much so that this is literally the Wikipedia description of the Culture of Yorkshire: Unsurprisingly this ‘tightness with money’ also often comes through in my professional life, meaning I’m always looking … Continue reading “Save your budget: Digital PR & Content Marketing campaigns for less”

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Personalisation matters: Why its one of the BEST ways to reach millennials

September 17th, 2018

Millennials are a generation that make up 12 million people, almost one-fifth of your population. They are exposed to ads every day, so if you want to convert them into customers, you need a strong content marketing strategy. Millennials dominate the business world with 35% of the UK workforce estimated to be millennials within the next 2 years. … Continue reading “Personalisation matters: Why its one of the BEST ways to reach millennials”

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Five excellent and innovative examples of content marketing – September 2018

September 14th, 2018

Every few months we like to highlight a few content marketing campaigns that have caught our eye. This time there’s a mixture of content from the UK and the US, some of which is created in house by established companies, some by agencies and others by startups eager to grow their nascent businesses. What links … Continue reading “Five excellent and innovative examples of content marketing – September 2018”

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