Empowered by data

March 23rd, 2018

How can we apply the use of data in content marketing? Elena Brook-Hart explores some data-driven campaigns and looks at how to create ‘always on’ content that delights customers. A year ago, something great happened: Spotify launched an out-of-home campaign grounded in data from the platform’s users. ‘Dear 3,749 people who streamed, “It’s The End … Continue reading “Empowered by data”

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Do you need to start thinking about Blockchain?

March 23rd, 2018

It’s a word that you have heard many times before. You are also probably aware that it is being billed as technology that could be transformative for many industries. But chances are you don’t know too much about Blockchain, or understand that it could have a profound impact on content creation and distribution. This week … Continue reading “Do you need to start thinking about Blockchain?”

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The Roger Collective helps to spread LGBT awareness

March 22nd, 2018

The Roger Collective is delighted to have the glamorous and powerful force for good that is Nancy Buoy, aka Daniel Nauthe, as its latest cover star. As the internal comms magazine for the entire Virgin Group, The Roger Collective magazine’s job is to encourage Virgin people all over the world to feel great about the brand they work … Continue reading “The Roger Collective helps to spread LGBT awareness”

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Future Publishing Buys Five Haymarket Media Group Titles in £14m Deal

March 21st, 2018

Future plc, global platform for specialist media, today announces the proposed acquisition of five specialist consumer titles from Haymarket Media Group for up to £14m. The five titles are, What Hi-Fi?, Stuff, FourFourTwo, Practical Caravan and Practical Motorhome. The intended acquisition of popular brand What Hi-Fi? provides an entry into the complementary audio visual market, … Continue reading “Future Publishing Buys Five Haymarket Media Group Titles in £14m Deal”

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Canon Europe appoints Dialogue for content creation

March 20th, 2018

Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to present and build chemistry with the Canon Europe team. After scoring highly at the event, Dialogue’s content team was then … Continue reading “Canon Europe appoints Dialogue for content creation”

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Does fake news give brands an opportunity?

March 20th, 2018

The concept of “fake news” is gripping the world the way political propaganda obsessed our forebears. Nowadays the tools used to spread fake news are more numerous and more accessible than ever before: no longer the preserve of media moguls, PR gurus and political parties. And that has many of these old stakeholders running scared, which … Continue reading “Does fake news give brands an opportunity?”

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CMA is proud to partner with the Digital Content Summit 2018

March 19th, 2018

The CMA is pleased to announce that we are partnering with the Digital Content Summit 2018. This great event will be taking place on the 15th May 2018 at the Grange Tower Bridge Hotel in Central London and will include speakers from the likes of Twitter, LinkedIn, the Beano and Wikimedia. Our very own Catherine … Continue reading “CMA is proud to partner with the Digital Content Summit 2018”

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Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

March 19th, 2018

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward reveals how automotive content marketing is invaluable in creating brand advocates and delivering customer retention The Porsche Club was formed in 1961 as an independent body. Originally, five people, who owned 356s, got together in a pub and said ‘Let’s form a … Continue reading “Europe’s largest official Porsche Club on the power of automotive content marketing, events and community”

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Influencer marketing – a useful tactic for b2b companies?

March 19th, 2018

Influencer marketing, as we all know, is about enlisting the aid of tech savvy individuals, who have built significant audiences on YouTube and Instagram, via their smart and engaging videos and recycled pop culture GIFs, to promote your brand. Except of course there is a lot more to influencer marketing, not least in the fact … Continue reading “Influencer marketing – a useful tactic for b2b companies?”

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The best Chrome Extension for Content Marketers

iProspect March 19th, 2018

I love a good extension and for Content Marketers that have many different hats and tasks to manage they can be an exceptionally useful addition to a browser. Whilst I have my favourite I was eager to see what others used. So, I asked the team this morning for a list of the must have … Continue reading “The best Chrome Extension for Content Marketers”

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