Mind The Content Gap

February 5th, 2018

74% of brands could disappear tomorrow and people wouldn’t care. That’s the stark headline from Havas’s most recent Meaningful Brands study. The same research shows incremental return for brands that are meaningful, on average outperforming the stock market by 206%. In an industry where the tide is finally turning from focusing on clicks and CPA, … Continue reading “Mind The Content Gap”

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Redactive to publish new magazine for the Business Continuity Institute (BCI)

Redactive Media Group February 5th, 2018

Redactive has been appointed to develop a new membership magazine for the Business Continuity Institute (BCI). The BCI is a membership organisation that seeks to promote and facilitate the adoption of good business continuity and resilience practice worldwide. Members hold influential roles in a wide variety of industries including: aerospace & defence, finance, engineering, energy, … Continue reading “Redactive to publish new magazine for the Business Continuity Institute (BCI)”

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Bentley Motors appoints Archant Dialogue to revamp customer magazine from 2018

January 30th, 2018

Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine, appointing content agency Archant Dialogue after a competitive tender in 2017. It confirms the brand’s commitment to using high-end printed assets as part of its communications suite, while also generating content for use across digital channels. Bentley Magazine was first created in … Continue reading “Bentley Motors appoints Archant Dialogue to revamp customer magazine from 2018”

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Is it time to look again at your Facebook strategy?

January 30th, 2018

At first it seemed like some odd kind of experiment. Stung by accusations that its algorithm had been manipulated by political groups and countries to influence elections Facebook began to make plans. In late 2017 it chose to alter people’s news feeds so that they favoured family and friends’ stories over everything else. Though bizarrely … Continue reading “Is it time to look again at your Facebook strategy?”

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Future plc Announces New Appointments

January 29th, 2018

Global specialist media platform, Future plc has appointed Will Hattam as Chief Marketing Officer as of the 22nd January. Will will lead the strategy and execution for the development of Future’s brands globally, ranging from the delivery of their global trade marketing strategy to the evolution of their membership and subscriptions business. With over 20 … Continue reading “Future plc Announces New Appointments”

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Future Appoints U.S Chief Revenue Officer

January 29th, 2018

Today, Future announces the appointment of Luke Edson as the U.S. Chief Revenue Officer effective from the 29th January 2018. Luke joins Future at an extremely exciting time, amidst a period of new business development and growth for the company. 2017 was a year for exceptional growth, with the US revenue up 41% plus an … Continue reading “Future Appoints U.S Chief Revenue Officer”

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Predictions for Content Marketing in 2018 Infographic

January 25th, 2018

At the start of January, The CMA posted an article for our content marketing predictions in 2018. New CMA member infogr8 created the following infographic based on the article.

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Why CES 2018 will be remembered for all the wrong reasons

January 23rd, 2018

It seems likely that the 2018 CES, held in Las Vegas, will go down in history for all the wrong reasons. Rather than innovative products or key breakthroughs it is likely to be recalled as the CES where the electronics went down. Yes, for several hours on the Tuesday large areas of the main conference … Continue reading “Why CES 2018 will be remembered for all the wrong reasons”

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TCO London launch first branded podcast, hosted by sub-culture icon Don Letts

January 23rd, 2018

Joining the Dots with Don Letts Adding an audio element to our recent Spaces In-Between publication, we’ve enlisted the help of cultural encyclopaedia Don Letts to curate a monthly podcast exploring the various levels of information found within art, music and fashion. Don Letts has been part of so many subcultural movements over the last … Continue reading “TCO London launch first branded podcast, hosted by sub-culture icon Don Letts”

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Native Advertising – Key Trends for 2018

January 22nd, 2018

If 2016 was the year in which native advertising broke into the mainstream, then 2017 was a year of consolidation. More and more brands experimented with the format, and high profile media sites found ever more ingenious ways of incorporating branded content into their offerings. Much of the momentum was fueled by predictions like this … Continue reading “Native Advertising – Key Trends for 2018”

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