Month In Content Marketing: October 2017

November 6th, 2017

size? wins photography award, the rise of voice search and JD Williams’ debuts new campaign. Footwear brand size? project wins photography award –  TCO’s Dirt Track commission for the foot and leisure wear brand size? has won ‘Best Project’ in this year’s prestigious Association of Photographers Awards. The winner was Benedict Redgrove’s series on the … Continue reading “Month In Content Marketing: October 2017”

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Stats, Facts and Future Trends: October 2017

Stats, Facts & Future Trends November 6th, 2017

This month, we look at mobile’s global dominance for internet access, the value of Snapchat’s older users for brands, and how online spend for video has overtaken banner ads. Mobile expands its global share of internet use Zenith has released its latest Mobile Advertising Forecasts report, which has found that the use of mobile for accessing the … Continue reading “Stats, Facts and Future Trends: October 2017”

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Google Shopping Updates in Europe

iProspect November 6th, 2017

In a change to Google Shopping, comparison shopping services such as Kelkoo are now eligible to advertise products from their comparison engines on Google Shopping, providing their service meets eligibility criteria. The change is being implemented in EEA and Switzerland. What is Google Shopping? Google Shopping refers to the paid-for product ads that are served at … Continue reading “Google Shopping Updates in Europe”

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Size isn’t everything. The perfect length for your company blog

November 6th, 2017

Digestible versus long-form – it’s the debate that never stops A task for everyone: choose a side. Option A: long-form is back! Longreads.com is thriving, even short-form supremoes BuzzFeed are producing lengthy, investigative pieces. The success of long-form audio storytelling such as Serial and S-Town is yet more proof of long-form content’s renaissance. And it … Continue reading “Size isn’t everything. The perfect length for your company blog”

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9 Common Content Promotion Practices: Are They Tricks or Treats?

EnVeritas Group November 6th, 2017

When you’re in the content marketing world, it’s important to study what works, and what doesn’t work. In the spirit of Halloween, here are some common content promotion practices that lead to unwanted results – tricks – and some practices that lead to desired results – treats. 1. Oversharing in Your Content Trick! In writing … Continue reading “9 Common Content Promotion Practices: Are They Tricks or Treats?”

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The Instagram Influencer Marketing Challenge

November 6th, 2017

Influencer marketing is getting more popular by the day – one recent survey discovered that 84% of marketers were planning to run at least one influencer led campaign in 2017. Although the term influencer marketing is becoming well known, there’s still a grey area when explaining what an influencer actually is, and what constitutes influencer marketing? … Continue reading “The Instagram Influencer Marketing Challenge”

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Marketers – are you up to date with GDPR?

November 6th, 2017

You may have heard of the latest acronymed buzzword – GDPR – which stands for General Data Protection Regulation. This is the updating and unifying of laws around data privacy for the European Union. Coming into force on 25 May 2018, marketers must help ensure that their company is compliant and meets the new requirements, … Continue reading “Marketers – are you up to date with GDPR?”

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Entertainment is the Answer to the “Bad Men” of Ad Tech

November 6th, 2017

We are hearing a lot these days about social media echo chambers and two names that seem to be cropping up increasingly on my own timelines are Bob Hoffman and Mark Ritson. I’m frequently alerted to reports and transcripts of the latest well-informed tirades from these two learned gentlemen about the false promises of online … Continue reading “Entertainment is the Answer to the “Bad Men” of Ad Tech”

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Sustaining Super Engagement Through Content Marketing – 8th November 2017

October 31st, 2017

The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three to four individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, … Continue reading “Sustaining Super Engagement Through Content Marketing – 8th November 2017”

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TCO wins ‘Best Project’ in the prestigious Association of Photographers Awards

October 24th, 2017

TCO’s Dirt Track commission for size? has won ‘Best Project’ in this year’s prestigious Association of Photographers Awards. Benedict Redgrove’s series on the UK’s Dirt Track Racing community, which was commissioned as the lead cover story for SPACES IN BETWEEN, our content series for size?, situates the sport as a place where cultures collide. The look … Continue reading “TCO wins ‘Best Project’ in the prestigious Association of Photographers Awards”

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