eric launches digital golf magazine in Finland

July 23rd, 2019

eric has launched a bespoke digital magazine for leading Finnish golf tech company, Golf GameBook Golf Society launched in Finland earlier this year and gained an audience of 17,000 unique visitors in its first month. The native language content was a mix of big-name golf interviews, travel and lifestyle features and, on a platform built … Continue reading “eric launches digital golf magazine in Finland”

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Don’t let data cloud your customer view

July 23rd, 2019

Our Head of Insight, Rachael Crowe, recently spoke to Content Marketing Association (CMA) delegates about the importance of customer insight in setting robust content strategies and not getting side-tracked by structured data along the way.    Do you know who I am? Google certainly doesn’t. For starters, ‘it’ thinks I am a man. Big on … Continue reading “Don’t let data cloud your customer view”

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Awards Case Study: Rick Grimes vs Grime

July 23rd, 2019

Fever won Gold in Best Use of Media Relations at the 2018 International Content Marketing Awards for their NOW TV campaign ‘Rick Grimes vs Grime”.  Knowing that its core 18-30 year-old audience had been drifting away over the past seven years, content agency FEVER needed to find a new way of getting fans excited about … Continue reading “Awards Case Study: Rick Grimes vs Grime”

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How To Do Pride Marketing the Right Way

July 15th, 2019

Changing logo colours is easy, but that can’t be the end of it. It should be pretty obvious to any social media user that June is Pride Month, as nearly every corporate logo has taken on the pride colours! 2019 marks the 50 year anniversary of the Stonewall Uprising. In the early hours of June … Continue reading “How To Do Pride Marketing the Right Way”

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Award Case Study: Giving Movember it’s Mojo Back

July 12th, 2019

Bridge Studio & Bountiful Cow won Gold for Movember in the Best Specialist category at the 2018 International Content Marketing Awards.  After a year in which participation rates and donations were down, this iconic annual campaign needed to become relevant again – a task given to agencies Bridge Studio and Bountiful Cow. The mission of Movember … Continue reading “Award Case Study: Giving Movember it’s Mojo Back”

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AAT selects Redactive for content and commercial brief

Redactive Media Group July 10th, 2019

The Association of Accounting Technicians (AAT) has appointed Redactive as its content and commercial agency after competitive tender. The Association of Accounting Technicians is the world’s leading professional body for accounting technicians, with over 140,000 members worldwide. Redactive assumes responsibility for the association’s two 68-page print magazines: the bi-monthly, AT (for members), and three-times-a-year, 20 … Continue reading “AAT selects Redactive for content and commercial brief”

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Content strategy’s eureka moment

July 9th, 2019

A CMA Original by Martin Bewick, Content Strategist, CPL There is a certain type of eureka moment that content marketers will instantly recognise. It’s a moment of revelation that brings conflicting feelings of elation and fear. It often occurs during a long team or client meeting and, once experienced, it’s hard to forget. In that … Continue reading “Content strategy’s eureka moment”

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Thinking Outside the Inbox: Why You Need an Email Strategy

July 9th, 2019

Growing up, we’re always told not to judge a book by its cover — meant to be taken both literally and figuratively. But, when it comes to reading, we still blindly ignore that lesson by quickly judging every book by its “cover” or title. Think of emails as a trimmed down version of a book—they … Continue reading “Thinking Outside the Inbox: Why You Need an Email Strategy”

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Legendary luxury hotel Badrutt’s Palace appoints Archant Dialogue as content agency for Tower Revue

July 8th, 2019

The famous Badrutt’s Palace Hotel in St Moritz has appointed Archant Dialogue as its content agency to create and deliver luxury lifestyle content and engage and inspire its sophisticated audience. This will be achieved through a redesign of the hotel’s Tower Revue magazine, and Dialogue will also launch a new Tower Revue online magazine website … Continue reading “Legendary luxury hotel Badrutt’s Palace appoints Archant Dialogue as content agency for Tower Revue”

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CMA announce partnership with Profiles Creative

July 8th, 2019

The CMA is delighted to announce a partnership with Profiles Creative, the UK’s leading creative recruitment specialist. Profiles Creative have been connecting the very best talent in the creative industry to the finest brands and agencies since 2002. They work with the most talented people across Design, Ecommerce, Marketing, PR & Comms and Client Services, … Continue reading “CMA announce partnership with Profiles Creative”

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