Dark social sharing means that you aren’t tracking 87% of content shares

September 4th, 2017

When reviewing content performance, especially social shares, marketers are finding there are many dark social channels which are much harder to track. For example, Slack, WhatsApp, read later apps, Facebook messenger, Twitter/LinkedIn direct messages and even email. We thought it would be interesting to run an experiment to test a commonly forgotten, but very popular … Continue reading “Dark social sharing means that you aren’t tracking 87% of content shares”

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But Is It True? Fact-Checking Your Content Before Hitting “Publish”

EnVeritas Group September 4th, 2017

With all the hullabaloo about “fake news,” it’s more important than other for publishers of online content to ensure that they have their facts straight. Not only can publishing falsehoods cause confusion amongst your readers, but it can also cause you to develop a bad reputation. The last thing any business needs is to be … Continue reading “But Is It True? Fact-Checking Your Content Before Hitting “Publish””

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Google Owl Update: What you Need to Know

iProspect September 4th, 2017

Google’s latest quality improvements for Search have been live for a little while now. Here’s what we’ve seen, and everything you need to know on what – and why, they have made these recent changes. GOOGLE OWL: THE WHAT AND WHY? Fake news! A very modern problem for search engines and social media platforms alike. … Continue reading “Google Owl Update: What you Need to Know”

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3 great ways to use video for internal communications

September 4th, 2017

When looking to communicate an important message through your company, video should be at the forefront of your mind. As one of the most efficient ways to engage with employees, video can raise awareness for changes across your organisation, event updates, business successes and company objectives. Not only are employees likely to retain 95% of … Continue reading “3 great ways to use video for internal communications”

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The times, they are a-changin’

September 4th, 2017

#SMWLDN is coming – find out why our #SEVENSMW team is so excited There’s a buzz in the air, birds are chirping, excitement is stirring and social media enthusiasts are tweeting feverishly about Social Media Week (#SMWLDN). In today’s ever-changing media landscape, #SMWLDN is one of the most anticipated events in the calendar. This year’s conference … Continue reading “The times, they are a-changin’”

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How to create a content strategy without search volumes

Branded3 September 4th, 2017

When content is all about appealing to search engines rather than an audience, it can become boring and unengaging. This is not successful marketing. Search marketers feel like they’re going out on a limb if they aren’t gripping onto keyword volumes to justify their recommendation. But times have changed, and so have algorithms. The idea … Continue reading “How to create a content strategy without search volumes”

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Why B2B marketers need to create less content

September 4th, 2017

There are five simple steps to increasing quality and performance Google loves content. Delicious slices of content, served as often as possible and rich with relevant keywords. That has been the received wisdom – and it’s largely true. But for B2B marketers it can lead to dangerous and counterproductive content strategies. This ‘Google-first’ approach makes … Continue reading “Why B2B marketers need to create less content”

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6 ways to avoid rubbish content

September 4th, 2017

You need compelling written content for your communications. You need it for SEO and social success, for email and other direct channels. You need it fast and you need it regularly. But you don’t have the time, the team or the expertise to create it in-house, or you’re not sure what and how to write for specific … Continue reading “6 ways to avoid rubbish content”

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How to keep your website healthy

September 4th, 2017

Although we accept a well-read book will display wear and tear, and that a car needs regular servicing… we can be very unforgiving of websites. We don’t always recognise that sites require housekeeping, upgrades and good handling and that the more you put in, the more you get out. Whether it’s a static site or … Continue reading “How to keep your website healthy”

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Month in Content Marketing: August 2017

September 4th, 2017

John Lewis and Weight Watchers ABC success, Sainsbury’s Magazine award win and B2B content marketing challenges John Lewis still number one – John Lewis Edition magazine has for the eleventh audit period running retained the number one spot in the ABC circulation figures. The magazine, which is published by John Brown Media showcases the many … Continue reading “Month in Content Marketing: August 2017”

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