Three key challenges for content marketers

November 14th, 2018

At some point in the future, when a fortunate scribe gets to write the history of content marketing, I wonder if they will point to 2018/2019 and suggest that this was a significant crossroads for the discipline. In many ways, content marketing has travelled a long way since the customer publishing magazine boom of the … Continue reading “Three key challenges for content marketers”

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What makes a successful marketer?

November 13th, 2018

The marketing industry is constantly evolving – but what are the skills needed to succeed? State of Skills, a brand new interactive report from recruitment agency REED and content marketing agency Infogr8, looks at the marketing workplace across the last 10 years to find out. What are the roles, skills and tools that are driving … Continue reading “What makes a successful marketer?”

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Planning your 2019 PR and marketing activities?

November 13th, 2018

From developing a cross channel campaign strategy to improving your web ranking, read AM+A Marketing and Media Relation’s guide on how to run an award-winning PR campaign. 1. CAMPAIGN CREATIVITY ‍ The most effective campaigns are often down to the creative process. Ideas can come from anywhere and anyone, once an idea is there it’s just … Continue reading “Planning your 2019 PR and marketing activities?”

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How does your content support your business goals?

November 6th, 2018

To succeed with content marketing, you must tie your content to your business goals. It’s not about producing more content, it’s about creating better, more purpose-driven content. How does the content you create today serve your business goals? Every piece of content you create must serve your business: whether it’s about building trust, attracting new … Continue reading “How does your content support your business goals?”

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Five things we learned about the state of content marketing from judging the CMA awards

November 5th, 2018

If you have an entry, or possibly a few, in the CMA awards then you’ll know that Thursday, November 1st was one of the key dates in the process. That was the day when we convened all our judges at the Century Club in London and spent the hours discussing who was going to win … Continue reading “Five things we learned about the state of content marketing from judging the CMA awards”

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Video for Brands: Where Do You Start?

October 30th, 2018

This is part one in a two-part series of articles about how brands can create effective and engaging video content. So, you want to make a video. By now, you won’t need telling that video is huge. It’s the de facto medium of choice to reach and connect with an attention-deprived audience. However, doing video properly … Continue reading “Video for Brands: Where Do You Start?”

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Why brands are joining the CMA

October 30th, 2018

One of the misconceptions that some people have about the CMA is that we are an organisation that exists mainly for the benefit of agencies. Yet one of the fastest growing sections in the CMA at the moment is brand membership. In many ways, this isn’t that surprising, for a long time many companies relied … Continue reading “Why brands are joining the CMA”

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Editorial to the Rescue

October 29th, 2018

In a flagship state of the industry thought piece CMA Chair Vince Medeiros charts the rise of editorial leverage and how it is empowering traditional and emerging publishers as they seek to offer genuine value in an age of infinite content. It’s no secret that traditional journalism has faced an existential threat over the last … Continue reading “Editorial to the Rescue”

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Newhall Publishing’s ‘Giant’ Weekend!

Newhall Publishing October 23rd, 2018

“Wow! What a spectacle!” CMA member, Newhall Publishing were honoured to partner and work with Culture Liverpool to produce the Official Souvenir Programme for the Giant’s Spectacular event. The Giants’ final visit to the city, is Liverpool’s biggest ever event, with over 1.3 million people attending. Newhall’s sales and fulfilment team worked tirelessly with the … Continue reading “Newhall Publishing’s ‘Giant’ Weekend!”

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Medium Rare Content Agency to launch magazine for Bunnings

October 22nd, 2018

Medium Rare is pleased to announce that it will be launching a new magazine in the homes category for distribution throughout Bunnings’ stores in Australia and New Zealand. The new monthly publication, which will be available free of charge, will launch in Australia in March 2019 with a circulation of 500,000. A New Zealand edition, … Continue reading “Medium Rare Content Agency to launch magazine for Bunnings”

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