The Moment appoints Robbie Black as Managing Partner

July 14th, 2017

Creative engagement agency The Moment has appointed Robbie Black, as Managing Partner. Black was most recently Global Brand Lead at Adam & Eve DDB. He will work alongside newly appointed Creative Director Matt Cole, and Andy Parkin the agency’s other Managing partner. Black will report to The Moment’s CEO Russ Lidstone and and take particular responsibility for … Continue reading “The Moment appoints Robbie Black as Managing Partner”

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New management structure at C3: Adel Gelbert hired as new CEO

July 14th, 2017

Europe’s leading content marketing provider C3, parent company of SevenC3, will get a Chief Executive Officer for the first time, with Adel Gelbert leading the international agency network as of 1 September. C3 has appointed a new group CEO, Adel Gelbert, as part of a new management structure. Gelbert has been a partner at the … Continue reading “New management structure at C3: Adel Gelbert hired as new CEO”

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Flying high one year on: magazine relaunch proves popular among BALPA members

July 14th, 2017

A members survey by The British Airline Pilots’ Association (BALPA) has resulted in some very positive feedback about its member magazine, The Log. CPL won a competitive pitch last June to revamp the design of the quarterly title, which is written and edited by an in-house BALPA team. BALPA is the professional association and registered trade … Continue reading “Flying high one year on: magazine relaunch proves popular among BALPA members”

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Four key content marketing trends for the rest of 2017

July 14th, 2017

It might not seem possible but we are already half way through 2017 and autumn is just a brace of weeks away. So now is a good time to take stock of how the content world has developed in the past six months, and what the key implications are for brands and their editorial teams. … Continue reading “Four key content marketing trends for the rest of 2017”

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Doing downward dog with Goldie

July 11th, 2017

Of all the people I ever thought I’d be hanging out with, Goldie (musician, artist, urban culturist, MBE) wasn’t top of my list. If the who was surprising, the where and the what was even more so: doing the downward dog on a sunset-lit beach in Kamala, Western Phuket. But there we were. Goldie’s new … Continue reading “Doing downward dog with Goldie”

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Award Entries Masterclass – 25th & 26th July

July 7th, 2017

There is an art to writing award entries, one which can make or break your entry. If you’re entering the International Content Marketing Awards this year, what better way to prepare than take our training course on writing award entries? The short 2.5 hour course is run by Dominic Mills, an experienced awards writer & … Continue reading “Award Entries Masterclass – 25th & 26th July”

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size? launches Spaces In-Between – a brave new campaign exploring the influence of sub-culture on style

July 7th, 2017

size?, the global footwear and apparel retailer, is focusing on using deeper engagement to drive brand loyalty through the campaign. TCO, the media company behind youth culture brand Huck and film brand Little White Lies, has been appointed to lead on the campaign, which will be delivered through premium magazines, a bold new website, and … Continue reading “size? launches Spaces In-Between – a brave new campaign exploring the influence of sub-culture on style”

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B2B Marketing Challenges – 2nd August

July 7th, 2017

The speakers for this Digital Breakfast will be discussing the role of content in marketing to other businesses, creating exciting content in ‘boring’ industries and leveraging the impact of market sector influencers to build a platform for thought leadership strategies. There is a summer sale for the August Digital Breakfast, with tickets heavily discounted at: … Continue reading “B2B Marketing Challenges – 2nd August”

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The Future of Content Marketing

July 7th, 2017

What the future holds for content marketing, especially in relation to Artificial Intelligence and the future of search, was the theme for a packed CMA Digital Breakfast on July 5th. First to speak was Stephen Kenwright, Director of Search at Branded3. He began by asking the question – what is the future of content – … Continue reading “The Future of Content Marketing”

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Public sector members’ club Boundless teams up with Immediate Media Co for leading events and leisure magazine

Immediate Media Branded Content July 7th, 2017

Immediate Media Co, the special interest, content and platform company, has won a three-year contract to produce the members’ magazine for Boundless, the events and experiences club for the Civil Service and Public Sector. Boundless (previously CSMA Club) has over 250,000 members and was founded in 1923 – the same year Radio Times, published by … Continue reading “Public sector members’ club Boundless teams up with Immediate Media Co for leading events and leisure magazine”

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