Video 101: The Most Common Mistakes Brands Make When It Comes to Video Content

September 16th, 2019

‘By the end of 2019, 80% of all internet traffic worldwide will be video.’ – IAB Video is everywhere. Everyone all over the world is jumping on the digital bandwagon in order to catch a slice of the action. However, as brands, video creators and video strategists know, it’s one thing creating video content, it’s … Continue reading “Video 101: The Most Common Mistakes Brands Make When It Comes to Video Content”

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2 Weeks to go until Technology for Marketing

September 12th, 2019

With just 2 weeks to go until Technology for Marketing, taking place on 25-26 September at Olympia London, there is still time for you to register and be a part of this year’s incredible event! Click here to secure your free place. We’re pleased to announce that the official event brochure is now available for you to view! It’s a great overview of … Continue reading “2 Weeks to go until Technology for Marketing”

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Celebrating The Pony Club’s 90th Anniversary with a commemorative book

Newhall Publishing September 9th, 2019

Newhall Publishing is delighted to have worked with The Pony Club on a special, limited- edition coffee table book celebrating 90 years of The Pony Club. The book charts momentous events from the last 90 years and looks forward to The Pony Club’s future. Famous faces recount what The Pony Club means to them and … Continue reading “Celebrating The Pony Club’s 90th Anniversary with a commemorative book”

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Content doesn’t have to be original to be effective

September 9th, 2019

This article was originally published on Builtvisible’s blog. Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding something a competitor has done badly and reworking it. This blog post sets out my top suggestions for … Continue reading “Content doesn’t have to be original to be effective”

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JOINED-UP MARKETING FOR SKIES-THE-LIMIT RESULTS

September 5th, 2019

The role of the marketer has changed beyond recognition. And it continues to evolve rapidly. So many channels, so many opportunities, so much data. Technology for Marketing 2019, taking place 25-26 September at Olympia London will deliver the content, the expertise and the inspiration to help you see the big picture. And reach new heights … Continue reading “JOINED-UP MARKETING FOR SKIES-THE-LIMIT RESULTS”

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The Festival of Marketing: three sessions to help you break through the content noise

September 5th, 2019

The Festival of Marketing is taking place 10–11 October 2019, at Tobacco Dock, London. With over 150 hours of content taking place across the 12 stages, keep reading for a closer look at three Festival sessions you won’t want to miss! #1 What’s hot and what’s not: Making your content strategy agile to stay ahead … Continue reading “The Festival of Marketing: three sessions to help you break through the content noise”

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7 questions to ask when developing your brand voice

August 29th, 2019

Author: Emily Rodgers, Copywriter, Builtvisible How do brand voice and content fit together? If you think about it, defining your brand voice can steer your content strategy. Using the old ‘your brand is a person’ metaphor, pinning down the personality type your brand invariably reveals the type of content that person would share. Thus, voice … Continue reading “7 questions to ask when developing your brand voice”

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Content Breakfast: Social Media Speaker Q&A

August 27th, 2019

From running our Content Breakfast and Future Content Sessions, we’ve covered so many topics over the last six months, so when asking our members what they’d like to see next, we saw a number of them saying the same thing – Social Media!  We then began to put together our Social Media Content Breakfast, looking … Continue reading “Content Breakfast: Social Media Speaker Q&A”

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Top 10 Reasons To Attend The B2B Marketing Expo

August 27th, 2019

We are incredibly excited to welcome you to our partnered event The B2B Marketing Expo; an event action-packed with incredible exhibitors, partners, speakers, masterclasses, product launches, panel debates, innovation awards and much more. Here are the top ten reasons why this event is something that ambitious marketers should take advantage of:  1. AMAZING KeyNote Speaker lineup … Continue reading “Top 10 Reasons To Attend The B2B Marketing Expo”

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A MATTER OF FACTS: TOP RESOURCES FOR TECH B2B CONTENT MARKETERS

August 27th, 2019

In the world of content marketing, these are interesting times. Never have we had such immediate access to so much information – nor, it seems, such a high proportion that is unsubstantiated. As the debates over influencer ethics, clickbait and the ‘fake news’ phenomenon rage, reputable organisations need to show they are clear on the facts; an … Continue reading “A MATTER OF FACTS: TOP RESOURCES FOR TECH B2B CONTENT MARKETERS”

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