Content marketing: a cure for failing trust

April 2nd, 2019

Written by CMA member Martin MacConnol, CEO, Wardour How can content marketing build trust? That’s what I found myself debating last week, when I sat on a Content Marketing Association panel at the B2B Marketing Expo in London’s ExCel. Judging by the size of the audience (more than 130, with people sitting on the floor and standing in the … Continue reading “Content marketing: a cure for failing trust”

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10 inspiring consumer retail brands who excel at content marketing

April 2nd, 2019

The retail sector has provided some of the best examples of content marketing in recent years. Companies that need to drive visitors to a website to attract sales, harness social media, print and video to create brand awareness have lead the way with vibrant, exciting and often innovative examples of content. The quality of retail … Continue reading “10 inspiring consumer retail brands who excel at content marketing”

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Wild about print

March 28th, 2019

  CPL has been selected to redesign and produce the annual magazine of Fauna & Flora International (FFI) – the world’s oldest international wildlife conservation organisation. Founded in 1903 and based in Cambridge, FFI currently runs more than 140 projects in more than 40 countries worldwide with the aim of saving species from extinction and habitats from destruction. Fauna … Continue reading “Wild about print”

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Could changes to EU legislation change the way we work?

March 27th, 2019

OPINION PIECE – Written by Andy Barr, Owner of 10 Yetis Content Marketing, PR and SEO land need to sit up and take notice. Any SEO professional will tell you, links are a hugely important part of Google’s search algorithm. Article 13 is the – _slightly_ – more concerning article that could be introduced, the … Continue reading “Could changes to EU legislation change the way we work?”

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The B2B Marketing Expo launches at the L.A Convention Centre, California

March 27th, 2019

For the past 4 years, the CMA has partnered with the excellent B2B Marketing Expo in London, which has been hugely beneficial for the CMA & member agencies who have spoken on the panel sessions. The CMA is delighted to join the B2B Marketing Expo stateside this October, please read the press release below for … Continue reading “The B2B Marketing Expo launches at the L.A Convention Centre, California”

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How content marketing, and the CMA has evolved

March 25th, 2019

A decade or so ago, sparked by the explosion of web content, a whole new vocabulary entered the English language. People began to talk about social media, about mobile first and also about content marketing. Content marketing as a phenomenon, however, has a rich and varied history based initially on print. Some would even argue … Continue reading “How content marketing, and the CMA has evolved”

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Women in Communications conference

March 25th, 2019

According to the 2018 PRCA Census, the PR and communications industry is 66% female overall, but the number of women at board director level and above remains stubbornly low. Organised by Dods Parliamentary Communications and proudly partnered by The Content Marketing Association (CMA), Women in Communications seeks to provide current and future leaders with the skills needed to correct … Continue reading “Women in Communications conference”

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How To Get Influencers To Work With You For Free

March 22nd, 2019

Running awareness-raising campaigns means we’ve been through a lot of trial and error, especially when trying to get a respected influencer onboard without paying. We don’t mean to brag (we’re going to); but we’ve worked with Elton John, Victoria Beckham, Jamie Oliver, Steven Hawking, Michelle Obama, Sadiq Khan, Richard Branson, David Attenborough, Prince Harry and … Continue reading “How To Get Influencers To Work With You For Free”

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The Merging of Content Marketing and Influencer Marketing

March 21st, 2019

Earlier this week I spoke with the CEO of an influencer marketing platform that connects brands to content creators. An influencer marketing platform is a technology stack comprised of a database, CRM, and analytics. A brand submits a brief through the platform and relevant influencers respond to show their interest. From fashionable Instagrammers to authority … Continue reading “The Merging of Content Marketing and Influencer Marketing”

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Exclusive interview with Lorraine Kelly in My VIP magazine

March 21st, 2019

The latest issue My VIP – the customer magazine for Pets at Home, features the wonderful Lorraine Kelly and her puppy Angus as its cover stars. The star of ITV’s long-running morning show Lorraine, chatted to My VIP about her relationship with the adorable Angus, as well as answering a few quick-fire questions for a “60 second” interview, recorded behind … Continue reading “Exclusive interview with Lorraine Kelly in My VIP magazine”

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