Month In Content Marketing: June

June 25th, 2015

Vue Cinema’s magazine gets a revamp, Co–op targets the East and the latest awards news

Vue Cinemas re-launches magazine

Vue Cinemas has unveiled a revamped version of its free magazine Inside Vue. Available in cinema foyers and digitally via iTunes, the new version of the mag has been created for the cinema chain by John Brown Media.

The print version features five pages of exclusive Terminator Genisys coverage, while the digital magazine app edition takes advantage of the platform by including quizzes, competitions, news feeds and plenty of social interaction

Inside Vue’s Editor Paul Bradshaw said ‘We’re all really excited to be able to take the magazine in a new direction. We’ve launched the first issue with exclusive interviews, news, previews and reviews – offering cinemagoers a free movie magazine to rival anything else at the newsagents.’

More here.

Co–op unveils new magazine

Retailer Co–op has launched a new magazine aimed at its members in the east of England. Your Co–op, which has been created for the brand by Archant Dialogue (part of the Archant Media Group), is packed full of news, stories and features. It includes supplier stories from the Co-­‐op’s Sourced Locally initiative as well as a ‘big read’ around the subject of dementia – a cause supported heavily by the Co-­‐op in the region.

Editor, Louise Hoffman, commented: ‘Your Co-­‐op is a true celebration of all things local and co-­‐operative – which, after all, are the two things that the East of England Co-­‐op is best known for. We really hope the magazine will bring communities together across Norfolk, Suffolk and Essex – informing, inspiring and bringing plenty of member benefits.’

A second magazine will be produced later in the year.

More here.

Remarkable lives up to its name

Communications and public consultation specialist Remarkable Group scored a major win in June when it was named Consultancy of the Year at the prestigious PRCA DARE awards.

The company’s victory in the South West and Wales region was announced to an audience of industry leaders at an ceremony in Bristol on Friday June 4th.

The company impressed the judges with its growth which has seen it expand from its Winchester head office to open bases in London, Manchester, Bristol and Cardiff.

Its fee income has increased from £2.7 million to £3.5 million in the last 12 months, while during 2014 it also launched new content-marketing outfit Remarkable Content and acquired Manchester-based Pendragon Public Relations, creating Remarkable Pendragon.

More here.

August scoops top award

CMA member August has been named winning agency for Content Strategy at the 2015 RAR Digital Awards.

The ceremony, held at the Radisson Blu Portman Hotel in London on 18th June saw the company emerge from a shortlist of 10 contenders to take the top prize. The initial list included over 1,000 agencies recommended by their clients.

Shortlisted and winning agencies were selected based on performance as

judged by clients, and represent the very highest levels of client satisfaction.

More here.

Andy Murray scoop for Pets at Home

With Wimbledon just days away you would have thought that Andy Murray would have been very busy practising his serves and volleys. However the Scots tennis star still found time to talk about one of the other passions in his life, his border terriers Rusty and Maggie May, for Pets at Home’s My VIP magazine.

Published by John Brown Media My VIP is one of the largest circulation magazines in the UK.

Andy told the mag that although he loved his dogs he would not let them near a tennis court because of their habit of chasing balls.

‘I do love just being at home with the dogs,’ Andy says. ‘And if I’ve had a bad match, they’re a great comfort. My family had always had bigger dogs, such as Labradors and retrievers. But they’re really great dogs – I absolutely love them to bits, and they have a lot of personality.’

More here.

New issue of The Actuary lands

The latest issue of The Actuary, the magazine for the actuarial profession in the United Kingdom, which is produced by Redactive, is set to launch on July 2nd.

The magazine is written by actuaries for actuaries and distributed monthly to all members of the Institute and Faculty of Actuaries.

The July issue boasts 64 pages and focuses on Banking/Finance, Business Social Media and Continuing Professional Development within regions around the world. The print edition is complemented by an open-access micro-site enabling any interested parties to gain insight into the latest worldwide actuarial developments. The 2014 micro-site can be viewed here: http://www.theactuary.com/international/

More here.

Taboola heads east

Big news from Taboola, the content recommendation platform. It has just raised a multi-million dollar funding round from China’s largest search engine Baidu.

The content recommendation system, which has been used by several CMA members, appear on sites including The Weather Channel, The Atlantic, MailOnline and Business Insider. It is the third biggest syndicated advertising platform, behind only Google and AddThis, according to comScore’s US rankings for April.

More here.

Also this month the CMA looked at visual storytelling, the growing use of GIFs in content marketing and native advertising.

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