Matalan Christmas Ad Campaign
Matalan have launched the Christmas season with a heart-warming and humorous new TV campaign.
With creative developed collaboratively by Matalan and ITV Adventures, and produced by ITN Productions, the hero 60 second commercial went live on Nov 4, during The X Factor on ITV.
The commercial is a warm take on a family’s busy run up to Christmas, from day to night. Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.
The campaign will also feature 30’s and 10’s versions.
Simon Lee, National Marketing Director, Matalan said: “Everything we do at Matalan centres around family and this Christmas ad is no different. We wanted to capture a beautifully shot, humorous and realistic representation of a family who are having their version of the perfect Christmas – creating extra special memories and moments out of the festive commotion and excitement that unfolds. At Matalan we love being there for families throughout the year, delivering both quality and value. ITV are fantastic to work with because they share our passion and they understand just how to bring our message to life for a broader UK audience.”
Adam Barnett, Acting Director of Advertising, ITN Productions said: “Our relationship with Matalan through ITV Adventures has allowed us to work on a multitude of different productions, the latest being this Christmas TV commercial which was an incredibly fun process. We’re really proud of the end result, it’s beautifully shot, with great performances which really captures the unpredictability of Christmas as well as the fun and laughter of being with family.”
Matalan: Simon Lee, National Marketing Director
Agency: ITV Adventures
Production Company: ITN Productions
Acting Director of Advertising Production: Adam Barnett
Head of Creative: Kathryn Dufty
Executive Producer: Stuart Hall
Producer: Noelia Lage
Account Manager: Erin McLean
Director: Matt Carter
Production Managers: Anna Connolly, Claire Lambert, Craig Reynolds
1st AD: Julian Richards
DOP: Matt Fox
Matalan Style Director: Kat Byrne
Casting Directors: Hannah Simons, Anne Stone
Location Manager: Darren Pratt
Art Director: ART DEPT TV – Benedict Lack and Samuel Walters
Gaffer: Paul Silva Allen
Sound Recordist: Mike Palmer
Post Production: ITN Productions
Offline and Online Editor: Rhyss Hall
Colourist: James Gilmore
Audio: Guilt Free Post