John Brown creates new consumer magazine for ITV
ITV, the UK’s biggest commercial broadcaster, has launched a new magazine as part of a partnership with John Brown Media to be stocked exclusively in Waitrose & Partners.
Launched on Friday 28 December, ITV Magazine is available to purchase for £1 in Waitrose & Partners stores across the country and myWaitrose members can pick up the magazine for free.
The brand new magazine previews the very best of 2019 and features exclusive interviews with some of TV’s biggest stars ahead of a bumper year on ITV. Interviewees include Sheridan Smith, star of gripping new drama Cleaning Up, Katherine Kelly, who stars in psychological thriller Cheat, Tom Brittney, talking about his new role in Grantchester, and TV legends Dermot O’Leary, Davina McCall and Brenda Blethyn.
The magazine also features exclusive behind the scenes features on The Voice, ITV’s Racing and Six Nations coverage, plus the drama Endeavour as well as an interview with Victoria writer Daisy Goodwin and ITV International Affairs Editor, Rageh Omaar’s column.
Also included are travel, fitness and lifestyle features linked to ITV’s programming including diet and exercise advice from the trainer in upcoming programme Slimming for England and Waitrose & Partners Greek style recipes inspired by the idyllic Corfu setting of The Durrells.
The launch of ITV Magazine is part of ITV’s More Than TV strategy which CEO Carolyn McCall set out earlier in 2018, a key part of which is to develop strong consumer relationships. It was created by John Brown Media, ITV Marketing and Publicity teams and Waitrose & Partners.
Paul Ridsdale, ITV Director of Viewer Marketing, said: “We’re constantly looking at new ways to reach viewers and the launch of ITV Magazine enables us to engage with both existing and future viewers and give them a taste of what ITV has to offer in the new year. The magazine shows how our programming and cultural influence extends way beyond TV and into people’s lives.”
Andrew Hirsch, CEO, said: “We are delighted to be working with ITV and Waitrose & Partners on the ITV Magazine launch. This new publication will help deepen ITV’s relationship with its audience, while enabling Waitrose & Partners to reward loyal customers with a fantastic product. ITV magazine is a great vehicle to engage, surprise and entertain viewers.”
Rupert Ellwood, Head of Marketing Communications, Waitrose & Partners said “Waitrose & Partners is delighted to be the exclusive distributor of the new ITV magazine and to be able to offer it as a further benefit to our myWaitrose members.”