International Content Marketing Awards – the winners

November 24th, 2016

On Tuesday night, at a ceremony at The Roundhouse in Camden, London, the Content Marketing Association announced the winners of the International Content Marketing Awards 2016.

Clare Hill, managing director of the Content Marketing Association, said: “Yet again a huge diversity of winning agencies from across four continents. Our CMA awards represent the very best worldwide in content marketing by agencies for brands. As content marketing continues to grow in independence, it is even more important to recognise best in class work, highlighting gold level global campaigns.”

The winners:

GRAND PRIX

BA Portfolio, British Airways, Cedar

BEST ANNUAL CONTENT STRATEGY

The Economist Content Engagement Strategy, The Economist

BEST AUTOMOTIVE

Lexus Slide, Lexus, AllTogetherNow/CHI

BEST B2B

Headstart, Danske Bank Business, Mediacom Beyond Advertising Denmark

BEST CONTENT ON OWNED MEDIA CHANNELS

BA Portfolio, British Airways, Cedar

DESIGNER OF THE YEAR

Henry Elphick, British Airways, Cedar

BEST DISTRIBUTION STRATEGY

Lenovo Think Progress, Lenovo, King Content

EDITOR OF THE YEAR

William Sitwell, Waitrose, John Brown Media

BEST FMCG

Skittles Holiday Pawn Shop, Skittles, Mediacom Beyond Advertising Canada, BBDO Toronto & Harbinger

BEST FINANCE

Premier Personalisation film, Barclays, ITN Productions

BEST INTERNAL

Public Employees Reading Mean Tweets, YS State Sector, Geelmuyden Kiese

BEST NON-RETAIL CONSUMER

Luck Is No Coincidence, Unibet, Karmarama

BEST MEMBERSHIP

The Club, British Airways, Cedar

BEST PRINT

Broccoli & Brains, LighterLife, Made By Sonder

BEST REAL-TIME ACTIVATION

The #BlackFriday Social War Room, Argos, AllTogetherNow

BEST RETAIL CONSUMER

Domino’s – Powered People Greatness, Domino’s Pizza Group UK, Arena Media UK

BEST SPECIALIST

End The Awkward, Scope, MediaCom Beyond Advertising

BEST SOCIAL

Volvo Trucks vs 750 Tonnes, Volvo Trucks, Spoon

BEST TRAVEL

BA Portfolio, British Airways, Cedar

BEST USE OF DATA & INSIGHT

The O2 Featured, The O2, StoryScience

BEST USE OF MONETISED CONTENT

Sainsbury’s Magazine, Sainsbury’s, Seven

BEST USE OF INNOVATION

Cashless on the Catwalk, Visa, The 10 Group

BEST USE OF ILLUSTRATION

The World’s Biggest Amusement Park, The Norwegian Trekking Association, Geelmuyden Kiese

BEST USE OF PHOTOGRAPHY

Waitrose Food, Waitrose, John Brown Media

BEST VIDEO

Volvo Trucks vs 750 Tonnes, Volvo, Spoon

Photos of the event can be seen here.

See original article here.

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