Cedar’s Robin Thomas comments on virtual reality in The Drum

January 28th, 2015

As Facebook moves Oculus Rift into the world of movie-making, Cedar’s digital strategist Robin Thomas talks to The Drum about what this means for for brands within virtual reality worlds.

What Facebook’s Oculus Rift movies means for ads

‘Setting aside the technical, operational and budgetary considerations, the opportunities for brands within VR worlds are vast. For those with strong narratives and relevant stories to tell VR offers immersive experience at an unparalleled level. The key here, as with everything else, being relevance.

‘As with all emerging technologies and platforms there will be a need for content, and lots of it, and those brands that invest early and learn quickly should reap the rewards. I just hope that the cost of entry for brands and customers doesn’t mean that this is limited to a few big spending brands creating experiences that no one sees.’

Read the full article on The Drum.

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