Breakthrough; combining science, innovation and Future Fusion
The new UK Science Park Association magazine wows its readers
With the recent launch of ‘Breakthrough’ Spring 2017, the first issue of its revamped member magazine, the UK Science Park Association (UKSPA) is already enjoying the fruits of its forward thinking decision to hire Future Fusion to revitalise its communications strategy. The Future team brings its modern blend of upbeat visuals with truly useful, high quality content written to engage and enhance target audiences.
“I have just received ‘Breakthrough’ – and what a Breakthrough. Looks and feels fantastic!” Christopher Gooch, Identity Creative, Science Park Tenant Company
“From our perspective, the new Breakthrough magazine is a welcome step change in the Association’s publication which has been noted by UNIP tenants.” Dr Mark Tock MBA, Operations Director, University of Nottingham Innovation Park (UNIP), UKSPA member
“We have just taken delivery of the new magazine and I wanted to pass on my congratulations. We will be circulating to tenants tomorrow. Our initial reaction was wow! Initial thoughts are that both content and design wise it has been a big step forward. The balance of longer articles and shorter sections is particularly appealing.” Tom Beasley, Head of Bristol & Bath Science Park, UKSPA member
Future Fusion is the in-house creative service agency of Future plc. Known for its trendy film, music and gaming publications, the Future team may not have seemed the obvious choice for a science-led member Association whose audience is oft imagined to still live their stereotyped lab-coated lives among vaulted hallways lined with dusty tomes, littered with references and lost in peer review. Luckily, the UKSPA team know who their members really are and understand they not only require comfortable, efficient and effective workspaces but enjoy a good read and funky visuals as much as anyone. So, it wasn’t too hard to select Future Fusion from the crowd of project bid submissions.
“We received 17 quality tenders and many others that did not meet the tender specification, and after a short selection process decided to contract with Future Fusion. Their professionalism and enthusiasm totally shone through. Early signs are that they will be able to lift UKSPA’s communications ambitions to new heights where content, and relevance to the customer is of prime importance,” Paul Wright, CEO, UKSPA.
With the launch of Breakthrough, UKSPA and Future Fusion are committed to delivering a quality communications experience. The publication has enhanced its readership potential which extends beyond science parks and innovation sites to tenants and external suppliers. It offers the opportunity for members, affiliates and their suppliers to contribute to the magazine with both useful, high quality editorial and advertising placements offering an effective return on investment.
All editorial enquiries for the Summer/Autumn issue (deadline 8 June) should be submitted to the editor, Sarah Lawton: firstname.lastname@example.org All advertising enquiries (deadline 8 July) should be forwarded to David Parker; email@example.com To become a member of the UK Science Park Association, please contact Jim Duvall; firstname.lastname@example.org
The UK Science Park Association (UKSPA)
UKSPA is the authoritative body on the planning, development and the creation of Science Parks and other innovation locations that are facilitating the development and management of innovative, high growth, knowledge-based organisations. Founded in 1984 by the managers of the eight Parks that then existed, UKSPA has gone from strength to strength. In the last thirty years, the number of Science Parks has grown significantly (from two in 1982 to around 105 in 2014). There is still a strong regional, and local focus to their establishment. See more at www.ukspa.org
Future plc is an international media group listed on the London Stock Exchange (symbol: FUTR). The Group operates three separately managed divisions: Media Brands, Magazines and Media Services.
The Media Brands division focuses on building fast-growing, diversified revenues from advertising, eCommerce and events. With a number of market-leading brands including TechRadar, PC Gamer, Creative Bloq and The Photography Show, Future attracts an average of 48 million website visitors and a social audience of over 83 million people every month.
The Magazine division has nearly 500,000 subscribers, with 66 monthly titles and more than 400 bookazines published every year. The magazine brands portfolio spans Technology, Games, Music, Film, Photography, Creative and Design, Field Sports and Science and Knowledge. The Media Services division focuses on content publishing, licensing, syndication and franchising, helping drive high profit margins as a result of leveraging existing content and IP. The Future Group has operations in London, Bath, Bournemouth, Leamington Spa, New York, San Francisco and Sydney.