B2B Marketing Challenges – 2nd August

July 7th, 2017

The speakers for this Digital Breakfast will be discussing the role of content in marketing to other businesses, creating exciting content in ‘boring’ industries and leveraging the impact of market sector influencers to build a platform for thought leadership strategies.

There is a summer sale for the August Digital Breakfast, with tickets heavily discounted at:

CMA Members: £50 + VAT

Non Members: £75 + VAT

To take advantage of the offer, please email hugo.desoissons@the-cma.com

Speakers

Giuseppe Caltabiano, Head of Content Marketing Advisory Services, NewsCred

Giuseppe has +20 years of experience in the fields of IT, Software, Industry, Energy. He is a B2B content marketing speaker, author and writer. Guiseppe is Head of Content Marketing Advisory Services at NewsCred, the world’s leading enterprise content marketing company; he advises global top B2B and B2C brands to build effective content marketing strategy.


Kobi Omenaka, Google Certified Digital Marketing Consultant, Teacher & Speaker

Kobi is a Google Adwords Certified Social Media and Digital Marketing Consultant, Speaker, Podcaster and Trainer and offer bespoke in-house training, online training courses and consultations.


Sam Gallagher, Client Services Director at Progressive Content

Sam is Client Services Director at Progressive Content and is responsible for the strategic development and successful delivery of all client work across the agency and Content Cloud platform. He and his team oversee the digital development and multimedia content delivery for some biggest global B2B brands including RBS, KPMG, Sage and ICAEW.

Progressive is now the UK’s largest specialist B2B content agency, with services ranging from one-off campaigns to the creation of end-to-end enterprise content platforms for major blue-chip firms. Its Content Cloud® and Knowledge Bank digital solutions allow businesses to connect with customers at speed and at scale.


Mike Baxter, Product and Content Lead, Goal Atlas

Since 2001, Mike has advised c-suite, senior leadership and heads of teams of global B2B and B2C companies on major business transformation projects.  This has included content strategy, content governance and content audits for clients in a variety of industry sectors. Mike is a psychologist by training and has had successful careers as a research scientist, trawlerman, product designer, government advisor, author, professor of design and communication, before becoming a consultant.

In his talk, Mike will present Goal Atlas’s best practice framework for B2B content strategy, rooted in core principles of social psychology. Based on this framework, Mike will use examples from his own consultancy work to define a systematic approach to content strategy development, content strategy deployment and standard operating procedures for managing B2B content in a scaleable business-as-usual way.


Host:

Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.

When?

August 2nd 2017

9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)

Where?

Etc Venues
51-53 Hatton Garden
Clerkenwell
London
EC1N 8HN

Cost?

SUMMER SALE!

For the August Digital Breakfast the prices are heavily discounted:

CMA Members: £50 + VAT

Non Members: £75 + VAT

To take advantage of the offer, please email hugo.desoissons@the-cma.com

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