Award Entries Masterclass – 25th & 26th July

July 7th, 2017

There is an art to writing award entries, one which can make or break your entry. If you’re entering the International Content Marketing Awards this year, what better way to prepare than take our training course on writing award entries?

The short 2.5 hour course is run by Dominic Mills, an experienced awards writer & judge.

Course content:

  1. Know your audience
  2. How judges read awards
  3. What catches their eye
  4. Tell a story
  5. Devise an internal process
  6. What good writing looks like
  7. What not to do
  8. What judges hate

Course date?

Tuesday 25th July 2017 & Wednesday 26th July

The course will be 2.5 hours long. There will be one session in the afternoon of the 25th and another in the afternoon of the 26th.

These are two separate sessions, you only attend one.

Tuesday 25th July: 1:30 pm – 4:00 pm

Wednesday 26th July: 2:30 pm – 5:00 pm

Each session is limited to 15 people, so please book early to reserve your place.


CMA Member: £50 plus VAT

Non-member: £75 plus VAT


The CMA, WeWork, 3 Waterhouse Square, 138-142 Holborn, EC1N 2SW

How do I book?

Please download and fill in the booking form here.

Please email completed form to &


Dominic High res

Dominic Mills, Consultant Editor, The CMA

Former Campaign editor and editorial director Dominic Mills has been a business journalist for more than 25 years.

Now he writes the weekly ‘Mills on Monday’ column for Mediatel’s Newsline, teaches senior executives how to write better, chairs 20+ conferences a year for organisations including Mediatel, ISBA, the IAB and the IPA and ghost writes for senior executives in the media industry.

Dominic is a consultant editor for the Content Marketing Association and the IPA, he does pitch work for content agencies as well as teaching at Roehampton University where he is Honorary Professor of Journalism. Before all that, he was Group Editorial Director for Haymarket Business Publishing, and worked for Reuters. For ten years he wrote a weekly column for The Daily Telegraph.

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