Awards Case Study: Destination Grandmother
Avinor is a state-owned company that operates the Norway’s civil airports and is responsible for air traffic control services, as well as each airport’s commercial services. However, they are not well known to their customers, so they wanted to make people understand just what Avinor does and how they contribute to making their trips easier and more enjoyable.
What they, and their content agency Geelmuyden Kiese, did was to find a way to give one of their customers something extra for the Christmas holidays. After using their social and online channels to ask passengers who they most looked forward to seeing at Christmas, they found Aurora, whose favourite person was her grandmother. Without her knowing, Avinor planned a special trip for Aurora, with her grandmother turning up in the most unexpected places during her journey.
The emotional three-minute film generated an impressive amount of coverage, with a reach of 69% of the Norwegian population and an average view time of 42%. The judges were equally enthralled, saying: “The compelling emotional connectivity and high production values made this a clear winner.”
Geelmuyden Kiese‘s senior creative Trygve Andreas Tonnessen says “Winning the gold for best video for the second year in a row is something we are extremely happy for. Creating films that engage the audience is important for our clients and us as an agency, so to get recognised for this means a lot.”
“The CMA Awards are important to us and we are excited for this year’s awards as well. Hopefully we can keep up the good track record, and maybe even do well in some categories where we haven’t entered in before.”
The 2019 awards are open for entry, with the deadline on Friday 6th September. There are a number of new and updated categories this year, to see more information on entries and categories click here.
Watch the emotional campaign below: