AAT selects Redactive for content and commercial brief
The Association of Accounting Technicians (AAT) has appointed Redactive as its content and commercial agency after competitive tender.
The Association of Accounting Technicians is the world’s leading professional body for accounting technicians, with over 140,000 members worldwide.
Redactive assumes responsibility for the association’s two 68-page print magazines: the bi-monthly, AT (for members), and three-times-a-year, 20 (for students), as well as digital content creation for AAT’s digital and social channels including AAT Comment (aatcomment.org.uk) from July 2019. Current editor, Mark Rowland, continues in his role.
A refreshed multi-channel content strategy will build on the strong foundations that the current magazines provide to enable AAT to engage its members, students and other stakeholders more effectively across all touchpoints.
Redactive’s media sales operation will be tasked with securing advertising, sponsorship and content partnerships with brands wishing to engage with AAT’s 80,000-plus members and over 50,000 students. Redactive’s commercial remit will cover print, digital and events channels.
Andrew Williamson, AAT Director of Marketing and Communications, said, “Our magazines are highly acclaimed and play a vital role in delivering benefits to members and students. AAT selected Redactive to make an already successful formula even better. They offer a combination of innovation, creativity and digital expertise, which will help us achieve even more going forward.”
Redactive Director, Aaron Nicholls, said, “AAT is a world leader in its field. The content that we will produce and distribute with the AAT will help to cement this position, providing its members and audiences with inspiration, information and intelligence that will help them to develop their careers in accountancy. All of us at Redactive are looking forward to bringing our extensive experience of delivering effective integrated content and commercial strategies for membership organisations to AAT’s creative multichannel portfolio.”
AAT content or advertising enquiries should be directed by email to firstname.lastname@example.org or telephone +44 (0) 20 7880 6200.