CMA Digital Breakfast


The Content Marketing Association reveals host of industry experts for 2015 Summit - Conquer ConTech

Speakers from LEGO, Instagram, RBS, Facebook, Google, Enders Analysis and Mediacom  confirmed 

Annual event to take place on December 3  Read more »

Posted in CMA news
6thOct 2015

How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

Video: A Secret Weapon For Marketing Teams?

Video has taken on a whole new life of its own the last few years with consumers shooting and uploading more video content than ever. Read more »

Posted in Industry News
2ndOct 2015

CMA MD tells Carat how media agencies can work in collaboration with content and data marketing parts

A new survey of global CMOs reveals content is one of their top concerns. Clare Hill, Managing Director of The Content Marketing Association tells Carat how to keep the CMOs happy…

Read more »

Posted in Media Coverage
2ndOct 2015

Content marketing media roundup

This month in content marketing has seen some dramatic changes that have ruffled more than a few publishing feathers – from the very real ‘threat’ of ad-blocking to Facebook’s steady advance towards king of the online video content world. We round up the latest stories catching the marketing media’s eye in September. Read more »

Posted in Member news
1stOct 2015

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