Content Conversations: Mobile engagement - the new opportunity in content marketing

How do you create campaigns that work across the 14,000 mobile screen sizes that exist in the UK alone? How do understand the role mobile plays in generating purchases? These were just some of the questions answered at a recent Outbrain breakfast. Read insights from the event »

Posted in Member news
16thApr 2014


Invitation from Mixcloud to a free event at Village Underground, Shoreditch that brings together over 200 leading players and pioneers from the music, tech, media and marketing industries for an afternoon of discussion, analysis and connection. Speakers include Vice, Fabric, Secret Productions, Protein and Boxfresh. Find out more about the event and book »

Posted in Other Events
16thApr 2014

White paper: What makes content contagious - Kantar Media

New white paper from Kantar Media who have developed, refined and validated a framework for producers to consider when creating content that they want to go viral. They have identified five key driving factors and understand the importance of imagery, demographics and social currency in affecting likelihood to share content. Read more »

16thApr 2014

High praise from US on content marketing in UK

CMA's MD Clare Hill Skyped live into the Content Custom Council conference in Florida last week. Clare's presenation has been receiving great feedback every since. Twitter showed some great quotes (#CC2014), Clare received an invitation to be in a book, and McMURRY/TMG wrote a blog praising the UK content marketing industry. Read the blog post from McMurry »

Posted in CMA news
16thApr 2014

Four essential skills for great community management

The role of community manager has evolved radically over the years, becoming a 24/7 industry. You are the super-end user, representing the brand yet also participating in and fuelling the online conversation. Read more »

Posted in CMA blog
14thApr 2014

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