Cedar

About Cedar

Cedar is a creative and commercial content agency with offices in London, Hong Kong, Cape Town, Johannesburg and 170 staff worldwide.

We work with our partners to create content strategies that take them from big idea to execution. More importantly, we understand how to use the channel that best serves the big idea, be it a print magazine, website, tablet or smartphone app, ezine, ad funded TV programme, event or multimedia sales strategy.

By putting the right measurement and sales strategies in place, we can prove the power of our content to the customer, brand and business.

Big ideas. Smart content. Commercial success.

Thought Leadership:

 Content marketing is now a £1bn industry, so say the CMA.But what exactly is it that marks a good content agency out from the growing crowds? Is it any more than being able to create something cool that cuts through the clutter?View the complete article »  What Facebook's Oculus Rift movies means for adsFacebook is out to prove that virtual reality is more real than its detractors think, erecting an in-house studio to create fully immersive films on its Oculus Rift platform. If the medium is to be widely accepted by advertisers then the social network needs to show how the learnings can convey a more tangible form of the brand experience.View the complete article »  SXSW: The dawning of a transmedia world?This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience. View the complete article »  The golden Amazon effectAt the start of the year, Amazon Studios proved itself a major player in the television field when its original programme Transparent won the Golden Globe for best TV series, musical or comedy and star of the series, Jeffrey Tambor, won best actor.View the complete article »  Meet the social media stars of the general election From the Green party's political broadcast to #milifandom, we round up social media's best bits from the electionView the complete article »  Why make it personal? Personalisation vs contextualisationThis article explores the difference between personalisation and contextualisation and assesses the risks and benefits. View the complete article »
 
Address
85 Strand,
London WC2R 0DW

Telephone
020 7550 8000

Fax
020 7550 8250

Email
info@cedarcom.co.uk

Website
www.cedarcom.co.uk

Year established
1992

Number of staff
170

Annual turnover
£22.9million

Senior Directors
Clare Broadbent, CEO, Managing Director
Jane Moffett, Financial Director
Justine Daly, Commercial Director
Mark Jones, Editorial Consultant
Stuart Purcell, Creative Director

New business director
Hannah Saunders

Group companies / Networks
Omnicom, BBDO

Clients
UK Clients:
Best Western Hotels
BNP Paribas Securities Services
British Airways
Central London Estate Agents
Dolce Hotels & Resorts
Dorchester Collection
London Business School
Nikon
Tesco
Tourvest Duty Free (for Virgin Atlantic and British Airways)
Danone

International Clients:

China:
De Monchy
Tesco Ireland
Cathy Pacific

South Africa:
Comair Limited
Capitec
Netcare