About The Content Marketing Association

The Content Marketing Association (CMA) is the industry association for marketing, publishing, advertising and social agencies.

The overarching aim of The Content Marketing Association is to promote the use of content as an effective marketing tool to client marketers and showcase the channels it can be used for.

We also use our experience and expertise to advise and promote brands and media agencies wishing to enter the world of content marketing, an industry that’s now worth in excess of £5bn in the UK alone.

Through our research, events, and training, our aim is to realise the potential content marketing has for brands and encourage creativity and effectiveness.

Since the organisation was formed in 1993 as the APA, the CMA has been at the front of the content marketing revolution, driving the industry forward as it has evolved to become the industry it is today.

Definition of content marketing

Content marketing is the discipline of creating quality branded content across media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.

The key to the CMA’s success is informing and educating both clients and members about the latest thinking in all areas of content marketing, while showcasing the talents of its members as they plan and produce ever-more effective and innovative strategies and creative work. This work now takes in all conceivable marketing channels – print, online, digital, video, mobile, social media – to produce fully integrated solutions that consistently perform above and beyond their clients’ expectations.

Mission statement

The Content Marketing Association drives best practice, innovation and storytelling to promote branded content to a global audience.

Why should you join the CMA? Click here to see membership benefits.