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A mature business man wears a virtual reality headset, controlling the experience with hand gestures. There is a streak of light from his index finger, indicating the point of manipulation. An introduction to Virtual Reality… A couple of decades ago, when people envisaged the future, they often talked of driverless cars, hover boards and Virtual Reality.Now in 2016 driverless cars are on the highways of California, and a version of the hover board can be bought from many stores. But whatever happened to Virtual Reality? For a long time now it has been a concept whose time has always been, well, just around the corner. Sure, it has become used in the commercial world, but so far it hasn’t exactly permeated the lives of consumers across the globe. There are also tech experts who have written off Virtual Reality as a fad that will never be fully accepted – a little like the way that 3D televisions didn’t quite take off a couple of years ago. There are however many people who take different view. There’s an incredible amount of investment going into Virtual Reality startups both in the US and the UK. Many companies are emerging who make VR hardware – from camera rigs through to headsets – while video studios are also looking for investment so that they are positioned to take full advantage of the VR boom. One of the odd things about Virtual Reality though is that it is actually one of a series of technological innovations that are often lumped together. Content that media and technology companies pitch as VR is sometimes 360 Video or Mixed or Augmented Reality. So in an attempt to clear a few of the issues up, here is a guide to what the technologies are, what they do, and the opportunities they afford content creators. 360 Video Is 360 Video Virtual Reality? Not really, but it is certainly a key stepping stone to VR, and it’s a technology that you are going to be hearing a lot of in the coming months. Basically 360 Video (it is sometimes called immersive video, which is arguably a more accurate description) is created by harnessing multiple cameras to capture 360 degree images. These are then stitched together to create an immersive experience for the viewer. Some 360 video is augmented with stereoscopic 3D. This adds a feeling of more space and depth between the foreground and background. In most 360 videos the viewer also has some degree of control, so for example, they can choose the viewing direction and the playback speed. This is done by tilting the direction of a smartphone or by using the mouse on a PC. If you are trying to view 360 footage on a PC it should be noted though that not all web browsers are compatible with the format. The videos are best viewed on dedicated VR headsets like the Oculus Rift or the HTC Vive which make the footage even more immersive Creating 360 videos is complex, but is becoming easier. Many 360 video are created via a rig that supports a number of cameras. The images they shoot are then spliced together using editing software, such as Autopano Video or VideoStitch. There is already a fair amount of 360 video currently online on both YouTube and Facebook. Brands have been experimenting with 360 Video for a while now, and this US car video from Faraday highlights just how effective it can be in taking a viewer closer to an object. Augmented Reality Augmented Reality first hit the radar of brands and publishers around a decade and a half ago, and since then it has been in and out fashion many times. Although it is a cousin of Virtual Reality, once again it works in a very different way. Put simply Augmented Reality uses technology to add a digital or interactive element (this is usually sound, video, graphics or GPS data) to real world scenarios. So a person’s perception of reality is enriched and heightened, unlike Virtual Reality which swaps a person’s reality for a simulated version. The classic example from a publishing perspective being that the user points the AR browser at something in print, like an image or a barcode etc then it sparks up a digital asset such as video. There are however many examples of AR being used in other areas such as education, construction and especially gaming. In publishing mainstream magazines have used the technology from companies like Blippar and Layar to not just add digital content to print magazines, but also offer additional advertising opportunities and measure reader behaviour. Mixed Reality There’s a huge buzz around Mixed Reality or MR at the moment. It is a hybrid between Augmented Reality and Virtual Reality in that the user sees the real word, but also sees virtual content at the same time. So basically Mixed Reality gives viewers the illusion that computer-generated images are inhabiting their real-world physical surroundings. To give an example imagine being in a room and then suddenly a computer generated animal pops up in the corner. Clever, but kind of weird too! The most impressive demonstration of the technology was given by Microsoft recently. This video shows a company employee playing Minecraft on a table via the company’s Hololens technology. While this video, from a heavily hyped MR company called Magic Leap, shows how a person might see Star Wars in their living space. It is clearly a technology that has huge potential appeal and will create massive opportunities for brands and publishers. Virtual Reality Finally, what exactly is Virtual Reality? Ultimately it is the immersion of a person in a virtual world usually via a headset. These are now being offered by a range of makers from the Facebook owned Oculus Rift through to rival systems from Samsung and HTC. They feature a screen which site in front of a person’s eyes which fills their vision and gives them the impression that they are moving in another world. On board controllers then let the user interact with the world in an intuitive way. Take a look at this video from Music Room which shows how users interact with all kinds of instruments in their virtual world. The clever part is that when viewers move their head in a VR world the view moves with them giving the impression that this is their real reality. There are a huge number of other applications being developed for the various Virtual Reality platforms, though the momentum is likely to be driven by gaming and industrial uses rather than any type of storytelling. The interesting thing from a publishing perspective is that VR puts the viewer can control, and in many ways moves away from the linear storytelling methods that have served media companies well for centuries. Now they may be forced to re-think about how to present content in which the user has control. Here are a few examples of how brands are using VR at the current time. Commissioned by The CMA Read more ROCKET-circle The CMA Awards 2016 are back and open for entry! The CMA International Content Marketing awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different agencies, and 21 countries, making them the most competitive content marketing awards in the world. The event provides the industry with a stunning showcase of talent, expertise, inspiration and insight for brand marketers the world over. For now, all we need is your e-mail address and client campaign/title. Get ahead of the crowd, enter your details now! New Categories Excitingly, this year we have introduced new awards designed to reflect the rapid changes in content marketing. There are now 25 categories available to enter, to win Gold, Silver and Bronze. The winners will be put forward for consideration for the ultimate Grand Prix award. This year you can enter the same entry into as many categories as you like. You can enter a website, video, mobile/tablet app, print publication, social media campaign or an entire integrated solution. Whatever the channel, so long as it is content produced for a brand, you can enter it and it stands an equal chance of winning. Entries can be made until Friday September 2nd at: www.the-cma.com/awards View 2015 Winners here THE QUALIFYING PERIOD FOR ENTRIES IS   1ST SEPTEMBER 2015 – 31ST AUGUST 2016 The International Content Marketing Awards will be held on Tuesday 22nd November at the Roundhouse, London. The awards will be hosted by the hilarious Stephen Mangan, best known for his roles in Green Wing and Alan Partridge. BECOME A SPONSOR Get your brand in front of the industry’s key decision-makers by being a sponsor of the 2015 Awards. Please see our sponsorship pack or email clare.hill@the-cma.com for more information. Read more ROCKET-icon Introducing the CMA’s new awards The CMA is revamping its content marketing awards scheme for 2016, with a host of new awards designed to reflect the rapid changes in content marketing. CMA managing director Clare Hill discusses the new-look awards with consultant editor Dominic Mills. Dominic Mills: Clare, you’ve revamped the awards for this year. Tell us some of the thinking behind this. Clare Hill: It’s quite simple, really. I’ve been at the CMA for just over three years now, and in that time we’ve seen some really significant changes in content marketing. In a way, you can see it in the make-up of the CMA’s membership. We have had a stream of new members joining over the last 18 months or so – the big media agencies, obviously, but also digital and performance agencies, those from TV and video backgrounds, PR and some with their roots in social. At the same time, we’ve had specialist content agencies, and the content arms of publishers also join us. It’s very diverse, it’s very rich, and you can see that in the types of content marketing that they produce. They have brought new skills, new ideas and new techniques to content marketing. How would you characterise that work? Clearly a lot of it is digital, and driven by the advances in technology and the other things that make up the eco-system, such as new platforms and greater use of data and real-time content. The scope of what is possible now in content has changed out of all recognition. There are so many ways for brands to reach and engage with consumers. Obviously, we’ve had video for some time, and in the last two years more social content marketing – much of which combines the things that I have been talking about: new platforms, data and the shift towards real-time. So how did that lead to changes in the awards? At the beginning of this year we looked at hard at the 2015 awards, as we do every year, and we felt they could be adjusted to better reflect our industry. There’s one vital thing to remember. It’s that the CMA awards are the only international ones focused solely on content. They are, therefore, a global showcase for the industry, a way to show to existing clients and to new ones the great work that is out there. So we needed categories that reflected all the brilliant new things going on in content marketing. So while our awards were fantastically popular – last year we had over 400 entries from 100 different agencies, and 21 countries – some of the newer-type work was entered into broader categories, and we couldn’t highlight it the way we wanted to. Last year, for example, about half of all entries included some element of social, and it’s the most popular part of any entries focusing on multi-channel strategies. OK, so tell us about some of the new categories. There are ten new ones altogether. There’s a full list below. Best Use of Social is one. We’ve also included a category for Best Real-Time Activation, because that is one of the things that content, which is editorially-led, does so well. We’ve also included an award for Best Innovation, simply because there so many exciting things going on in content. In many ways, content is an ideal way to try out new things – it might be augmented reality, geo-location or facial recognition technology. One of the things we’ve also seen is that content has moved from being a tactical weapon to a strategic one. This means that, whereas before, there might have been an on-off element to content, now it’s often part of an annual play that is absolutely central to the brand’s overall activities. So we’ve added a category called Best Annual Content Strategy. That’s interesting. So you’re going beyond just rewarding execution? Very much so. First, as I’ve said, brands are taking a more strategic approach to content in the context of their total marketing effort. Second, content agencies are doing some brilliant thinking work – right at the beginning of the process – so we’ve introduced an award for Best Strategist/Planner of the Year. Second, data is a vital weapon in the strategist or planner’s toolbox. And content produces very rich data – way beyond some of the more usual media metrics. So another of our new categories is Best Use of Data and Insight. And third, there’s no point in producing great content if it isn’t seen. As they say, that’s like building cathedrals in the desert. Because there are so many channel choices across the paid, owned and earned spectrum, you’ve got to get your content out there. That’s why we’ve introduced a Best Distribution Strategy category. Distribution is more important than ever. What was the process for deciding new categories? We analysed last year’s entries thoroughly. We saw more social, we saw more real-time, we saw more video, we saw more focus on new platforms and so on. We saw more for FMCG clients, which was quite new to us. FMCG is a huge category, with very special requirements, and we felt there was a case for rewarding outstanding work in another vertical, so we added Best FMCG. I hope that this award will inspire more FMCG marketers to see what content can do for them. Last year, we also produced three special reports – Data Intelligence; The Role of Social; and Video Content for Engagement – and we looked at the trends in those areas and surveyed our members. Nine out of ten, for example, said social had a positive impact on their content marketing. We debated the changes with senior industry figures, and here we are. Have you lost any categories? What we’ve done is combined some. So, for example, we now have one B2B category, one for Print, and one for Best Membership. We’ve lost two: Launch of the Year, and Best Public Sector/Government. Sadly, there has to be a limit on the total number of awards. So we now have 26 altogether. How does that compare with other schemes? Well, it’s still less than others. The other thing we noticed was that other award ceremonies went on and on for hours. We’ve always been very strict about timing, and even with the new categories, we’ll still be done and dusted on the night in just over an hour. That will leave plenty of time for celebrations. But some things presumably haven’t changed? Absolutely. Number one is that we remain clearly focused on effectiveness. We’re the only content awards where we ask entrants to demonstrate results, and our judges – as they should be – are pretty tough on that. Number two, we’re the only pure content awards that is global. I think this year we’ll get even more interest from other markets. Number three is that we have a really high calibre of judges, who are always expert and experienced. This year, we’ll be adding new experts. So what’s your advice to entrants? Enter! If you’re not in, you can’t win. And remember to show the difference your work made to your clients’ businesses. On a more serious note, the CMA International Awards have always had a high reputation. We’re just going to build that reputation higher. And, as of June 15th, we’re open for entry. Go to www.the-cma.com/awards to find out more. Full list of Awards for 2016 Best Automotive Best FMCG* Best Finance Best Travel Best Membership Best Retail Consumer Best Non-Retail Consumer Best Internal Best Specialist Best B2B Best Real-Time Activation* Best Distribution Strategy* Best Use of Data & Insight* Best Annual Content Strategy* Best Content on Owned Media Channels* Best Use of Monetised Content* Best Use of Innovation* Best Print Best Social* Best Video Best use of Illustration Best use of Photography Editor of the year Designer of the year Strategist / Planner of the year* Grand Prix *New award Dominic Mills, Consultant editor to The CMA Read more video-industry-report CMA Video Engagement Report – Who has downloaded it? Our recent Industry report on Video Content for Engagement has now been downloaded over 600 times in the last 6 weeks! We thought we would share with you some data on who this is. We have had a really great and diverse range of companies download the report across the following sectors: Advertsing Agencies, Brands, Consultancy’s, Content Agencies, Creative Agencies, Media Agencies, Media Owners and PR Agencies. Outlined below are a selection of some of the companies and sectors Ad agencies  Karmarama, MEC, Omnicom SA, The Hardy Boys, Havas People Brands JUST EAT, Eventbrite, Prudential UK & Europe, Retail Week, Habitat, Trinity Mirror Digital Recruitment, Lighter Life Consultancy 23 Digital Ltd, PWC, Blue Array, Contentmoon, Easy Hustle Content Agencies King Content, Appleberg, Axon, Bauer Media, Boomerang, Global Living Brands, Haymarket, Hangar Seven, Somersault, Trigger Buzz Creative Agencies Haymarket Creative , beetroot, Lipsync, Singular Publishing, Story Studio TV, Taste, Website Video Company, Video Buzz, You & Co Media Media Owners The Economist Group, The Telegraph, CNBC, Bloomsbury, Global Radio, Unruly Group, Royal mail Media Agencies Omnicom, Carat, Universal Mccann Tel-Aviv, Zenith Optimedia, BBDO Denmark,  Starcom Poland,tvnz,Value media, Other Google, Standard Life, Twitter, Tech North, Tourism Ireland, Webmart, Zurich, eMarketer PR Bite, CMC PR, Octopus Group This is the third report that the CMA has produced following Content Marketing and Data Intelligence and The Role of Social in Content Marketing. You can download the full report here. Video Content for Engagement Video is the fastest growing media online, and offers an unparalleled opportunity for brands to deliver value to customers through engaging content. Video Content for Engagement is a report produced by the CMA on key issues for influencers in the content marketing industry. It looks at how to create an effective online video strategy, how to create high-quality video content that engages end users and delivers business value and how to create actionable measurements that deliver attributable returns on investment for video content. The report brings together the UK’s best content marketers, consisting of a study into the use of video within the industry across 100 senior level marketers,including the CMA membership of over 40 companies. It features articles from the following expert contributors, as well as exclusive market research and a number of valuable results and infographics to help broaden your understanding: Clare Hill, Managing Director, The CMA Mark Jefford, Head of Insight, Factory Media Linda Louis, Head of Strategic Planning and Marketing, Progressive Content Chris Rayment, Research and Data Insights Director, Cedar Stephen Kenwright, Director of Search, Branded3 Dan Linstead, Editorial Director, Branded Content, Immediate Media Co Susan Agliata, Head of Branded Content Solutions, YouTube Simon Baker, Head of Branded Content,  ITN Productions David Craft, Community Manager, Headstream Andy Greenhouse, Co-founder, Swhype Media Paul Banks, Head of Original Content, Videojug Networks Bindi Kaufmann, Head of Agency, TCOLondon D’Arcy Doran, Head of Content, TCOLondon Sandra Peat, Strategy Director, The Moment Arthur Lewin, Head of Film, Remarkable Content Sarah Berrier, Editor in Chief, Citizen Press Kath Hipwell, Head of Content Strategy, Red Bee Media Read more ITN Productions William Hill launches online Euro 2016 series with ITN Productions William Hill has launched a seven-part branded entertainment series today aimed at football fans following Euro 2016. The magazine-style show, “All to Play For”, is hosted by Sports Presenter Hayley McQueen and former Leicester City and Wales international player Robbie Savage. Timed to coincide with match fixtures, the fast-turnaround series is created by ITN Productions and will run regularly throughout The EUROs. Reacting to the highs and lows of the tournament, full shows will be played out on YouTube and William Hill TV in shops around the UK, with shorter clips distributed via Facebook, Twitter, Instagram and Vine. The trailer to the programme has been released today to coincide with the first match – France vs Romania – and is designed to appeal to a core 18-35 audience through fun and shareable content. Fans can look forward to a comedy entertainment show fuelled by punditry, user-generated content of fans in France, appearances from former football legends and commentary on the best (and worst!) moments from the tournament. Peter Spiers, Head of Advertising and Content at William Hill said: “Like most major brands today, William Hill is keen to provide our customers with regular, engaging content; particularly around major sporting events like The Euros. We’re delighted to be working with Hayley McQueen and ITN Productions this summer, and we’re confident that the shows we create will strike the right balance between being informative and entertaining.” Simon Baker, Head of branded Content at ITN Productions, said: “ITN Productions’ expertise in fast-turnaround content and sports programming makes us ideally placed to create content that resonates. In addition to original entertainment content we will have access to pre and post-match press conference footage leveraging the ITN network including Fan Zone coverage.” Read more 1 Four directions that content marketing is heading, and how this is reflected in this year’s CMA Awards Cast your mind back to summer 2010. There was a new government with the Lib Dems/Conservative coalition finally toppling the Labour party that had been in power for more than a decade. Over in South Africa the World Cup was just beginning and the sound of the Vuvuzela was ringing in millions of football fans’s ears. And in the content marketing world things were different too. The key issue for marketers back then were; whether or not to create iPad only edition of magazines, how to engage the emerging army of parent bloggers, and how to drive traffic to branded Facebook pages. It really does seem a long time ago. Now content marketers are grappling with very different issues. As content marketing has changed so too has the CMA. In an interview last week MD Clare Hill spoke about the evolution of the organisation. “We have had a stream of new members joining over the last 18 months or so – the big media agencies, obviously, but also digital and performance agencies, those from TV and video backgrounds, PR and some with their roots in social. At the same time, we’ve had specialist content agencies, and the content arms of publishers also join us. It’s very diverse, it’s very rich, and you can see that in the types of content marketing that they produce. They have brought new skills, new ideas and new techniques to content marketing.” In the same article Clare spoke about the changes to the 2016 CMA Awards, which feature some innovative new categories. Here then are four ways in which the awards are reflecting the very significant shift in content marketing of the last few years. 1 The centrality of social channels – It is quite astonishing to think just how important social channels have become to content marketing. Back in 2010 Twitter was only just starting to reach its tipping point as high profile celebrities started tweeting and TV companies experimented with it for interacting with their audiences. Very few brands were using Twitter in innovative ways, and the tweets themselves were largely text based rather than images or videos. As for Facebook, savvy brands were reaching out to customers via the platform, and in many instances were seeing explosive organic growth. These days, as Bam’s Mike Burgess said in his presentation at the Digital Breakfast last week, Facebook is very much a media company. “It is a pay to play platform – you need to pay for advertising to get organic traffic. You often get a spike of organic traffic post paid for advertising. In October 2010 Instagram debuted, while Snapchat was over a year away from launching. How different things are now with so many social platforms eager to court brands and house their content. So the CMA has recognised the importance of social channels and this year marks the debut of the ‘best use of social’ category. It is sure to be a hotly contested one. 2 Real time video – The CMA has always acknowledged the importance of video, and we produced a white paper about video’s role in content marketing  a few months ago – which you can download here. The last year though has seen the goalposts shift significantly as real time video has started to become a mainstream phenomenon. The boom in real time kicked off at SXSW last year with the arrival of Meerkat, and then the Twitter-owned Periscope. And while Periscope has gone on to establish itself as an important segment of Twitter’s arsenal of features, it now has a serious rival in the guise of Facebook Live. Brands have been experimenting with the new format since the Consumer Electronics Show at the start of January, and now we are seeing some really interesting uses of real time video – here are a few of them. So this year the CMA has a ‘real time activation’ category which highlights what brands are doing live. It is not just video, but we are sure that Facebook Live and Periscope entries will figure prominently. 3 The importance of data in marketing – One very important thing about content is that it creates a lot of data. Creators can gauge everything from the number of people who have seen a story through to how long they have spent on the site. Innovative eye tracking technology now even enables a content producer to actually map a person’s journey through the site, seeing what they see. Data has also become a pivotal source of content for brands with infographics, listicles and more harnessing key information and presenting it in new and innovative ways. Data is also enabling the current generation of content marketers to learn more about their customers, which means they can target them more effectively and efficiently. So this year the CMA has introduced a new category which gives an award for the ‘best use of data and insight’, which could be won by anything from a piece of content that harnesses data, to a whole campaign that takes data insights as its starting point. 4 Changing distribution options – Back in 2010 SEO was king as brands and media companies sought to to find the right keywords and expressions to ensure that they were placed highest up on searches. SEO still has a role to play in 2016, but there are now many other opportunities for brands and media companies to attain reach for their content. Social channels still deliver important organic reach for brands, though perhaps not as much as they did a few years ago. So we have seen the rise of paid for distribution solutions from the content recommendation engines of Taboola, Outbrain and their rivals through to the advertising options of Facebook, Twitter and other social networks. So in order to salute the way that brands can be as imaginative in their reach strategies as they are in their content creation, the CMA has instituted a ‘best distribution strategy’ category. It will be fascinating to see the contenders for the new awards. We are confident that they will maintain the standards of excellence that have been a hallmark of the established categories. Commissioned by The CMA Read more breakfastYellow - space Creating unique, interactive and impactful content – 13th July Our next digital breakfast of 2016 is on Wednesday 13th July on the very exciting topic of “Creating unique, interactive and impactful content.” Our last breakfast in June was on Social Publishing and how to make it work and was a huge success, with attendees from Zurich Municipal, Emap, Adhoc PR  and Pretty Social to name but a few. For our next breakfast in July, our speakers will be discussing: What types of content cut through the noise to create impact online in 2016 Getting audiences to interact, contribute and share your content The rise of the brand newsroom and news-jacking strategies Speakers: Bizhan Govindji – Digital Strategist at Social @Ogilvy, Worldwide Board Member of Ogilvy Relations Bizhan is a Senior Digital Strategist at Ogilvy PR London. He joined Ogilvy in January 2012, and has spent the last few years working across several parts of the Ogilvy business (PR, advertising, and social) with a particular focus on social content, creative, and emerging communications. Bizhan sits on the Board of Directors for Ogilvy PR Worldwide. He’s intrigued by consumer trends and their impact on how brands use content to reach their audiences and change behaviours. He’ll speak about three challenges in content marketing, and what brands can do to tackle them.   Peter Kirk, Director, Kirk Direct Marketing Consultants Whether you call it big data, personalisation or programmatic, what’s clear is that it’s increasingly important for marketers to be able to use data to get better results from their campaigns. But there is a lot of confusion about it. Often people don’t know which technology they need, or they don’t know about data management & privacy, or they simply don’t know where to start first. Peter helps businesses to plot a course through this confusion. He has recently completed a project at the BBC to transform how the world’s leading broadcaster understands and engages with its audiences. As the marketing leader of major strategic transformation programme, myBBC, he led the introduction of sophisticated online personalisation, advanced analytics and relationship marketing to the BBC. He’ll be talking about how data can be used to create compelling and relevant marketing content. Further speakers to be announced. How to book your place: Please fill in the online booking form here. Booking Incentive Most people come to quite a few of our digital breakfasts throughout the year, and to encourage you to book in advance we would like to offer you an incentive. It not only helps us to plan these events, it also gives something back to you for your loyal support. Therefore, this year, if you book 3 Digital Breakfasts in one go for 2016, The CMA will send you a personal £25 Amazon voucher to spend! We have an exciting selection of topics below, choose and book your 3 now! Please contact hugo.desoissons@the-cma.com for more information. Host: Tim Tucker, Training Consultant – CMA. Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media. When? 9am – 11am (Breakfast is served from 8:30am) Cost?  CMA Members: £75 + VAT Non Members: £150 + VAT Where? etc Venues, 51-53 Hatton Garden, London, EC1N 8HN Map>> UPCOMING BREAKFASTS Discoverability: Focusing on distribution, reach and marketing your content – Sept 7th  Native advertising update: Key trends and technologies in the native advertising space – Oct 5th  The rise and rise of Digital Video and what to do about it – 2nd Nov Expert panel: best of digital 2016, plus predictions for 2017 – 7th Dec Read more Time Inc Time Inc. UK Signs 5-Year Print Deal with Wyndeham Group Walstead-owned Wyndeham Group announces it has signed a five-year deal to print all 75 of Time Inc. UK’s (formerly IPC Media) UK magazine titles. A significant amount of the work will be produced at Wyndeham Bicester, the new Walstead subsidiary which commenced operating from the ex. Polestar Bicester site on 3 June and is employing 321 of former Polestar staff. Time Inc. UK’s magazines, which include Marie Claire, Wallpaper, What’s on TV, and Country Life, were previously printed at three of Polestar’s sites including a number of titles which were printed at Polestar’s Sheffield gravure operation and which will now switch to offset production. Paul Utting, Walstead Group’s CEO, commented: “We are obviously delighted to be able to provide a print solution for Time Inc. UK following the sudden collapse of Polestar. Production of these titles will utilise resources throughout the Wyndeham Group and across the whole range of our services including sheet and web offset printing, and a wide range of finishing activities.” Guy Gleysteen, Time Inc.’s senior vice president of production, said: “We are delighted to partner with Wyndeham Group in a plan that secures critical print resources in the UK for our needs and the wider publishing industry. This is also a moment to extend our thanks for the full support we received from all of the employees at each of the print plants during this transition period.” Read more cma-digital-breakfasts Highlights From June’s Digital Breakfast on Social publishing and how to make it work There was a great turnout at our June breakfast on Wednesday 8th, thanks to everyone that came! We had 8 CMA member agencies attend as well as companies such as Retail Week, Pretty Social, Zurich Municipal and Adhoc PR to name but a few. Our next breakfast on July 13th is on: Creating Unique, Interactive and Impactful Content, where the speakers will discuss: What types of content cut through the noise to create impact online in 2016 Getting audiences to interact, contribute and share your content The rise of the brand newsroom and news-jacking strategieS You can book your place for the next breakfast here. We had some great social interaction to go with the audience engagement, thanks to everyone that tweeted and used the hashtag #CMAdigital! Please see the best of the morning’s tweets below: [<a href=”//storify.com/the_cma/social-highlights-from-our-june-digital-breakfast” target=”_blank”>View the story “Social Highlights from our June Digital Breakfast” on Storify</a>] Read more cma-events CMA SUMMER PARTY! Due to the success of last year’s summer party we will be hosting it again on our wonderful Roof Terrace here at CMA Towers. Please join us as our guest for drinks, music, food and dancing! Food will be provided by the amazing Brazilian BBQ guys. We have a limited capacity so it’s a first come first served basis. Date: 14th July Time: 7pm – 11pm  Venue: The Roof Terrace at CMA Towers 31-35 Kirby Street, EC1N 8TE Map If you haven’t already, please confirm back to Lilly Kyambadde (lilly.kyambadde@the-cma.com) how many complimentary tickets you would like and we will endeavour to meet your requirements. Once everyone has responded we will confirm back to you. We have capacity for 100 and last year we were oversubscribed so please do let me know as we allocate on a first come first serve basis.   Read more Read More News Articles »
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