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Immediate Media Branded Content Hubert Burda Media acquires Immediate Media Co. Hubert Burda Media, the Munich-based technology and media company, today announced the 100% acquisition of Immediate Media Co from private equity investor Exponent and Management. Immediate is the UK’s leading and fastest-growing special interest content and platform company. It is home to some of the UK’s best-loved brands – including Radio Times, the most profitable magazine media brand in the UK. Immediate engages over 19 million passionate consumers each month, offering them world-class content and innovative new products and services, including e-commerce and TV shopping. Hubert Burda Media and Exponent have agreed to not disclose financial details of the transaction. Hubert Burda Media (“Burda”), headquartered in Germany, is a technology and media company with over 540 brands world-wide. A family enterprise with a history spanning over 100 years, Burda combines traditional publishing with successful digital innovation. Today, the corporation is one of Germany’s largest technology and media companies with an international presence and a global reputation. Burda has a long-standing track record of owning and managing major magazine titles in all parts of the globe. In Germany, the company holds a very successful magazine portfolio in the News-, Fashion-, Gardening-, Lifestyle-, Food- and Entertainment-Segments.  Burda is also a truly innovative digital leader and one of the first European media houses to branch out into the digital sphere. Investments for example include a minority stake in Nasdaq-listed internet platform Etsy and a majority in the professional network Xing.de, listed in Frankfurt. Burda was one of the first publishers to recognize the transformative opportunities of the digital media revolution and began to consistently align the company for the digital transformation. With DLD (Digital, Life, Design) Burda has established a global network on innovation, digitalization, science and culture with conferences around the world. In the UK, Burda publishes several consumer magazines such as YourHome and Wedding. The company has recently led the funding round of the online marketplace Notonthehighstreet.com. Burda provides long-term growth equity for fast-growing digital technology and media companies in Europe, the U.S. and Asia and is a partner for visionary entrepreneurs, leveraging the company’s capital, brands and sector expertise, particularly in the areas of business expansion, internationalization and localization. Immediate was established in 2011 following the merger of a number of media platforms, backed by Exponent Private Equity. Since then, the company has undergone five years of rapid growth driven by a focus on world-class content and a strategy of technology innovation. Already a magazine media leader through its range of specialist brands in the UK, Immediate has also diversified into digital market places and e-commerce, including the UK’s leading digital wedding planning tool hitched.co.uk and TV shopping network JewelleryMaker. Building on the strengths of the company, the partners will realize further growth by accelerating its transformation. The goal is to build a fully transformed business with a strong digital footprint, diverse revenues and business models and interwoven content and commerce across brands, audiences and platforms. Paul-Bernhard Kallen, CEO of Hubert Burda Media comments: “Immediate Media is a great platform for print as well as digital consumer businesses in the UK. The successful management team brings strength and depth across publishing, technology and e-commerce and has built a growing, profitable company with a large and loyal customer base. We believe Burda and Immediate Media match perfectly – with regards to the business segments as well as to the entrepreneurial mindset of both companies.” Tom Bureau, CEO of Immediate Media Co comments: “Since we formed Immediate with Exponent in 2011, we have created a dynamic, thriving business. We have grown revenues and profitability substantially, and have invested in people, technology and business models. The business is primed for further growth, and I am happy that we have found a partner that shares our vision for growth and innovation. Burda is an exciting, global business and we are happy to become part of their network of entrepreneurs.” For further information: Hubert Burda Media: Berthold Heidbüchel, Senior PR Manager Corporate Communications, Hubert Burda Media, +49 89 9250 3509, +49 151 5263 9546 or email Berthold.heidbuechel@burda.com David Sturken, Partner, Maitland, +44 20 73950450, +44 7990 595913 or email dsturken@maitland.co.uk Immediate Media: Chris Taylor, Director of Corporate Marketing & Communications, Immediate Media Co, on +44 20 7150 5652, +44  7980 221942 or email chris.taylor@immediate.co.uk About Hubert Burda Media: Hubert Burda Media, headquartered in Munich, is an international technology and media company with over 540 brands and products that are oriented to the needs of consumers. Burda has 175 million users and approximately 60 million paying consumers. Its commercial success is driven by over 10,000 employees around the world: Burda is active in 20 markets, above all in Germany – where it is one of the countries’ largest media groups – in Europe, the United States and Asia. Innovation is the driving force behind the organization, which builds on its original roots and values as a family-owned company. Burda has been a pioneer in adopting digital technology and is a trusted partner for the long-term success of digital business. With DLD (Digital, Life, Design) Hubert Burda Media has established a global network on innovation, digitization, science and culture with conferences around the world. About Immediate Media Co: Immediate Media Co is the special interest content and platform company. Its fast-growing, multi-platform media business is home to over 1,300 people across eight divisions. It owns and operates some of the best-loved brands in the UK. And it only focuses on special interest markets, engaging over 19 million passionate consumers each month, offering them world-class content and innovative new products and services – including ecommerce and TV shopping. Immediate operates over 75 consumer brands. It sells over 76 million magazines each year and engage 35 million unique users every month. With over 1.3 million active subscribers, its audiences are affluent and loyal to their favourite brands. And with more than 80 licensed editions globally, the universal appeal of its content and brands make it one of the largest licensors of magazine media brands in Europe. Its wholly owned brands include Radio Times, olive, Homes & Antiques, hitched, Cycling Plus, JewelleryMaker, Bike Radar, MadeForMums, You&YourWedding and Mollie Makes. It publishes BBC Top Gear, BBC Good Food, and BBC EasyCook on behalf of BBC Worldwide as well as BBC History, BBC Gardeners’ World, BBC Focus and the CBeebies portfolio, under licence. Immediate also publishes Lonely Planet Traveller magazine for LPG Inc. Read more august August has been appointed to the Government roster for Communications services August, the award-winning content arm of Publicis UK, is one of eight agencies across the UK to have been selected by the Government Communications Service to fulfil Editorial services over the next four years. The GCS said the framework is expected to be worth a total of up to £42m across all eleven specialisms. Alex Aiken, Executive Director of Government Communications, said: “We received a total of 250 tenders in the Editorial Lot and the quality of these was impressive. We set the bar high and the standard of submissions we have received has been excellent, with extremely strong competition from a range of agencies. I believe we have chosen the best of the best to work with Government to deliver world-class ca mpaigns.” August’s Managing Director, Lee Behan, said: “We are delighted to be working with Government Communications to deliver world-class campaigns that will support key communication strategies. I’m particularly pleased that the dependability and proficiency of our editorial services has propelled us past 250 other tenders to secure this Government partnership.” Read more cedar-news REED appoints Cedar DCX to redesign its digital platform Cedar DCX, the digital customer experience unit of Cedar, has been appointed to redesign the global website for leading international recruitment company REED, following a competitive tender brokered by the Content Marketing Association. The reedglobal.com site is a multi-territory, multi-lingual web platform providing job search, recruitment management and consultancy for both candidates and clients, as well as facilitating a digital entrance to the REED office network. The scope of Cedar DCX’s work will include the delivery of bespoke insight, digital strategy, content evaluation, user-experience planning and user-interface design. Cedar DCX’s winning solution impressed REED with its commitment to a holistic and insight-led approach to UX design. The team’s technical depth, combined with digital design and content experience from a wide range of industries, ensures the new site will be user-friendly, accessible and effective. The new site is to launch in summer 2017. Catherine Maskell, Head of Global Marketing at REED, said, ‘As a leader in our industry we never stop developing or pushing the boundaries of best practice, so Cedar DCX’s diversity of experience across many sectors was a key part in our decision.’ Robin Barnes, digital director at Cedar said, ‘We are delighted to be given this opportunity to apply our proven strategic approach, digital design and content skills to reedglobal.com. We are looking forward to delivering a market-leading site for REED.’ About Cedar Cedar is a creative and commercial content agency with offices in London, Hong Kong and Cape Town. They help brands become effective and profitable media owners. Founded in 1973, the agency creates multi-media content strategies from big idea to execution; integrating magazines, websites, social media programmes, tablet apps, events and integrated sales solutions. About REED REED is a specialist provider of permanent, contract, temporary and outsourced recruitment solutions, IT and HR consulting. Assisting jobseekers and employers since 1960, the REED expertise spans Europe and Asia Pacific. REED is independent, has 350 offices worldwide, employs 3,000 people and delivers a world-class service across more than 20 specialisms. Read more cma-digital-breakfasts Content marketing success factors for 2017 -01/02/17 We are delighted to announce that our first Digital Breakfast of 2017 will be held on Wednesday 1st of February. The breakfast topic will be: Content marketing success factors for 2017 For this breakfast the speakers will be covering how to deliver true business value through content marketing, measuring return on objectives and return on investment as well as learning from those who are creating successful content marketing. Book your place now to avoid disappointment. Speakers Shivvy Jervis, Tech Futurist, Speaker, Creator, Digital Futures The future of creative video storytelling The future of content is video, and getting it right should be top of your content strategy agenda in 2017. Shivvy will be talking about how great quality video content works, and how to deliver imaginative original videos to your audience whether you’re a brand or agency. Shivvy is a multi-award winning ‘futurist’, predicting the explosive online, social and tech trends that need to be on our radar. Voted one of Europe’s 30 leading ‘women in digital’ and one of the UK’s top 100 digital storytellers, she runs online content for the world’s third largest telco and is also the creator of their highly successful two online video series’ (11 mn+ viewership to date). Shivvy is an established speaker and has offered commentary to the BBC, CBS News and The Guardian. She is a 5-time media award nominee and a winner of Britain’s ‘Asian Women of Achievement’. Nick Hajdu, Co-Founder, Navigate Video Ensuring your content ‘works’ In the world of post-truth and an ever more sceptical customer, content marketing has become an essential part of the way brands communicate. However, what use is content marketing if it’s not measurable and doesn’t offer return on investment? Nick will be addressing these issues and looking particularly at how video, as the core of any content marketing strategy, can offer real business value and help drive business goals. Nick is co-founder of Navigate Video, video specialists advising brands on content marketing and helping them make their video content ‘work’. Over a 20-year career in digital media, Nick has worked with some of the biggest brands in the country from M&S and British Airways to HSBC and AXA, advising them on use of video content to drive goals. Dan Biddle, Director of Strategic Innovation, Twitter Realtime marketing and the role of video in social media Previously Dan worked with all UK Broadcasters and Productions to support and develop outstanding integrations of Twitter in TV and Radio. Part platform evangelist, part creative agency – dedicated to working with broadcasters and productions to ensure the most compelling, imaginative and engaging use of Twitter that works best for both TV shows AND their audiences. With over six years’ experience supporting and managing online communities, Dan was Social Media Producer for the BAFTA and Emmy award-winning multiplatform production Virtual Revolution. Passionate about social media and digital media, Dan hosted and produced Off The Wall Post – a podcast about digital media in the real world. He also runs training courses and presentations on social media / digital transformation across Europe. How to book your place: Please fill in the online booking form here. Host: Tim Tucker, Training Consultant – CMA. Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.   When? 1st February 2017 9am – 11am (Breakfast is served from 8:30am) Where? Etc Venues 51-53 Hatton Garden Clerkenwell London EC1N 8HN Cost?  CMA Members: £75 + VAT Non Members: £150 + VAT Why Should I Come? “The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director – Progressive Content “CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager – Remarkable   Read more cmatraining Social Media ROI & Content Marketing Training Course 28/02/17 Overall Aim The programme will provide attendees with a thorough understanding of how to define, track and report on the ROI of social media and content marketing, with a focus on real business returns (e.g. sales) over vanity metrics (e.g. likes). Social media is a fact of life for almost every modern business with a digital presence; and content marketing has become one of the most popular forms of marketing in the last few years due to it’s measurable effectiveness, scalability and potential to drive exponential returns. Together, they are a potent force for any business. Yet most still struggle with the basics of tracking success, and measuring the business impact in a way that Boards and Senior Managers can get excited about. Worse, the right KPI’s are often not identified at the beginning, meaning these campaigns are set up to focus on the wrong things. This course will enable you to define the results you should be working towards; prove the value of your social media and content marketing programmes to the whole business; and use metrics to identify areas of improvement. Key learning outcomes At the end of this workshop, participants will be able to: • Define strong and measurable KPI’s that align with core business objectives and are valued by senior management • Assign monetary values to different social media and content marketing metrics that helps you make smart investment decisions and show ROI • Set up and use a number of different tools to track your KPI’s and performance metrics • Build out a reporting dashboard and calculate the ROI of your different social media and content marketing activities • Analyse the data to find ‘quick wins’ that will increase your ROI Host Mark Walker, Head of Content Marketing, Eventbrite UK   Eventbrite is an online self-service ticketing platform available for anyone around the world to manage, sell and promote tickets to their events. Mark regularly writes and speaks about the events industry, technology and marketing. You can read more at the Eventbrite blog, follow on Twitter or Facebook and connect on LinkedIn. Course Date 28th February 2017 Timings 09:00 – 17:00 (9:30 start – Breakfast, lunch and refreshments are included) Venue etc. Venues in Hatton Garden, London How Much Does it cost? Members £299 + VAT Non-members £399 + VAT How Do I Book? Please download and complete the booking form here. For any questions please contact charlie.eke@the-cma.com Online Video Testimonials “2016 is the year of Video Explosion! It was great to Share Professional thoughts about online Video in the world of mobile and social. Our Clients will benefit from these insights!’ Rudi Kobza, Owner, Kobza “The trainer really knew his stuff and managed to cover so much in a single day. The topics he covered were really interesting and insightful. Looking forward to applying some of his tips and theories to practice.” Francesco Agresti, Video Producer, Kaplan International “Thoroughly enjoyable session, Lots of great information and insight to take back to the team.”Sarah Deane, Marketing Assistant, Zurich Municipal “Loved the scientific results driven approach to online video marketing” Justine Ragany, Content Director, Sonder “Well organised and highly informative training on digital marketing, in a great location” Sarah Williams, Content Marketing Manager, Bloomsbury “An excellent overview on how best to approach online video” Danny Brogan, Editor, Spafax “Stephen is a hugely charismatic and entertaining speaker and I could listen to him all day. Literally. He comes at content from an original and very compelling angle and you can see the results in the great work he has been behind.” Kath Hipwell, Head of Content Strategy, Red Bee “Stephen was fantastic. He was engaging, had great examples and covered a huge spread of topics that were both interesting and applicable.” Helen Cassidy, Account Director, Think Read more cmatraining Online Video for Content Marketers Training Course 14/02/17 Overall Aim The programme will provide attendees with a thorough understanding of the principles and practices of online video for content marketers Video is the fastest growing media online, and offers an unparalleled opportunity for brands to deliver value to customers through engaging content. This course will enable you to plan high quality video content in order to achieve clear, measurable business objectives. Delegates will asses how to create an effective online video strategy, and learn how to create high quality video content that engages end users and delivers business value. We will also look at how to create actionable measurements that deliver attributable returns on investment for video content. Key learning outcomes At the end of this workshop, participants will be able to: • Understand how to prepare an effective online video strategy • Ensure that you reach the right audience at the right time and with the right message through video content • Improve viewing durations, click-throughs and sharing rates for online video • Attribute measurable ROI to video content • Plan for future developments in online video Host Stephen Follows, Creative Director, Catsnake Film. The online videos that Stephen has written and produced for Catsnake Film’s have gathered over 20 million views, celebrity endorsements, wide press coverage and a host of awards. Stephen has produced work for a wide variety of clients ranging from computer game giants (Bethesda), technology giants (Nokia Siemens Networks) and sporting giants (Jonny Wilkinson) but sadly no actual giants. He’s shot people in love, in the air, on the beach and on fire (although not at the same time) across over a dozen different countries in locations ranging from the Circle Line to the Arctic Circle. Course Date Tuesday 14th Febraury 2017 Timings 09:00 – 17:00 (9:30 start – Breakfast, lunch and refreshments are included) Venue etc. Venues in Hatton Garden, London How Much Does it cost? Members £299 + VAT Non-members £399 + VAT How Do I Book? Please download and fill in the booking form here. For any questions please contact charlie.eke@the-cma.com Online Video Testimonials “2016 is the year of Video Explosion! It was great to Share Professional thoughts about online Video in the world of mobile and social. Our Clients will benefit from these insights!’ Rudi Kobza, Owner, Kobza “The trainer really knew his stuff and managed to cover so much in a single day. The topics he covered were really interesting and insightful. Looking forward to applying some of his tips and theories to practice.” Francesco Agresti, Video Producer, Kaplan International “Thoroughly enjoyable session, Lots of great information and insight to take back to the team.”Sarah Deane, Marketing Assistant, Zurich Municipal “Loved the scientific results driven approach to online video marketing” Justine Ragany, Content Director, Sonder “Well organised and highly informative training on digital marketing, in a great location” Sarah Williams, Content Marketing Manager, Bloomsbury “An excellent overview on how best to approach online video” Danny Brogan, Editor, Spafax “Stephen is a hugely charismatic and entertaining speaker and I could listen to him all day. Literally. He comes at content from an original and very compelling angle and you can see the results in the great work he has been behind.” Kath Hipwell, Head of Content Strategy, Red Bee “Stephen was fantastic. He was engaging, had great examples and covered a huge spread of topics that were both interesting and applicable.” Helen Cassidy, Account Director, Think Read more aaaa CMA Member Only Speaking Opportunities 2017 Happy New Year to you all! We hope you enjoyed the festive season. Here at the CMA we are excited to kick start 2017 with some great speaking opportunities for our members to put themselves forward for. Below is a breakdown of the 7 events we have secured so far. The CMA will own complete panel debates at these events and these opportunities are all part of your CMA membership benefits. Please respond to Lilly Kyambadde (lilly.kyambadde@the-cma.com) stating which events you would like to be considered for, along with your headshot and a bio. At this stage topics are yet to be decided so if you have a great idea please also include that in your submission. Digital Media Strategies Date:  Mon 20 Feb 2017 – Thu 23 Feb 2017 Location: Kings Place, London Synopsis: Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing profitable and sustainable media business in a digital world. CMA Opportunity: Panel of 4 and 1 moderator WEBSITE Retail Week Live Date:  Wed 8 Mar 2017 – Thu 9 Mar 2017 Location: InterContinental O2 Synopsis: Retail Week Live 2017 is set to be the most progressive yet, bringing together retail’s brightest minds to connect, inspire and advance the retail industry. Topic: Content marketing for retail Improving the customer journey for retailers through content marketing Using content to align offline and online experiences Social media strategies to boost sales CMA Opportunity: Panel of 4 and 1 moderator WEBSITE Marketing Week Live Date:  Wed 8 Mar 2017 – Thu 9 Mar 2017 Location: OLYMPIA CENTRAL, LONDON Synopsis: MWLive, in conjunction with Marketing Week and Econsultancy, celebrates marketing that matters to you, the marketer, right now. No matter the issues you’re facing – technical, practical or professional development; there are sessions, experts and exhibitors to help you. CMA Opportunity: Panel of 4 and 1 moderator WEBSITE Advertising Week Europe Date: Mon 20 Mar 2017 – Fri 24 Mar 2017 Location: The Picture House, London Synopsis: Now in its fifth year, Advertising Week Europe is a hybrid of inspiring thought leadership, entertainment and special events celebrating the industry and its people. For one week, from March 20th to 24th, the brightest leaders from the marketing, advertising, technology and entertainment industries join together in London to share their visions, passions, and practices. From seminars and workshops led by some of the greatest minds in the industry by day, to world class entertainment in some of London’s most iconic venues by night – Advertising Week Europe’s premier roster of events is like no other. CMA Opportunity: Panel of 4 and 1 moderator WEBSITE Youth Marketing Strategy 2017 Date: March 21st–22nd, 2017 Location: The Old Truman Brewery Synopsis: Voxburner’s flagship event is back for a sixth year – YMS is the biggest coming together of the youth marketing industry in Europe. Join 1,000 brands, agencies, universities and youth organisations for a 2 day festival where the future of youth marketing will be decided. Topic: The Future of Retail What are the apps, digital innovations and services and future tech that are shaping the retail trends of the future. How engaged are young consumers in these innovations and what do they want from their shopping experience of the future? Will digital assistants in store take off? How will VIP delivery services evolve? What are the mobile shopping events of the future after Cyber Monday and Black Friday? Confirmed Panelists: John Vary, Head of Innovation at John Lewis; Andy Edge, Commercial Director at ODEON; Matthew Drinkwater, Head of Fashion Innovation Agency, London College of Fashion. Website: ymsldn.voxburner.com/ CMA Opportunity: 1 member with 1 retail client (please note a client is essential to participate in this panel) The CMA have already secured a panel on ‘Getting youth content right: creating fans, advocates and shares’ featuring Simon Baker, Head of Branded Content, ITN Productions and Keith Walker, Digital Director, Innovation, Time Inc. WEBSITE B2B Marketing Expo 2017 Date:   Tue 28 Mar 2017 – Wed 29 Mar 2017 Location: Excel London Synopsis: B2B Marketing Expo is designed to offer B2B marketing professionals a platform to find the latest tools, techniques, training, thinking, knowledge and technology. Packed with seminars, masterclasses and experts on hand, this exciting exhibition will draw over 5,000 decision makers to the event, and will arm modern day B2B marketers with everything they need to do their jobs better. The show is designed specifically to meet the challenges of the business to business marketing sector which typically involves developing personal relationships combined with automated technology. The sector is ever evolving and delegates have a need to stay up to date with the latest developments. CMA Opportunity: Panel of 4 and 1 moderator WEBSITE Digital Marketing Solutions Date: Mon 8 May 2017 Location: Grange Tower Bridge Hotel Synopsis: A highly focused event that brings together buyers and suppliers, the summit consists of one-to-one business meetings, interactive seminars and valuable networking opportunities; all to enable you to create lasting business relationships. CMA Opportunity: 1 speaker on ‘Content Marketing Strategy’ and 1 panellist on ‘email marketing’ panel WEBSITE Performance Marketing Insights Date: Wed 25 Oct 2017 – Thu 26 Oct 2017 Location: Old Billings Gate Synopsis: Look no further than PMI: London for a full insight into the most cost-effective ways of getting results via performance marketing. Gain expert knowledge from industry leaders on ROI-driven disciplines including affiliate marketing, display advertising, programmatic, paid search and paid social for a complete rundown of what it means to embrace performance marketing today. Gather with your peers to learn of the mechanics behind modern day performance marketing whilst taking advantage of breakfast briefings, zoned networking and our after-party to strike up new business conversations and reconnect with existing partners. With over ten years of experience PMI: London is the place to be for those in the Performance Marketing Industry. CMA Opportunity: Panel of 4 and 1 moderator WEBSITE View all the speaking engagements on the CMA here If there are any events on your wish list please let us know and we will reach out on your behalf. Read more snapchat_discover 2017 – The year brands take Snapchat seriously? For a while now Snapchat has been the social platform that brands, marketers and media organisations have been, well, just a little confused by. Running accounts on Facebook and Twitter are relatively straightforward, and brands are increasingly seeing high levels of engagement placing images on Instagram. Snapchat has for many brands however, remained on their ‘to do list.’ There are signs though that 2017 might be the year that brands finally embrace Snapchat in a meaningful way largely because they will have no choice if they don’t want to miss out on a significant demographic of mobile users. Innovations First some background. For much of 2016 there have been rumours that Snapchat is about to IPO, and like all brands looking to attract investors Snapchat wants to ensure it is in the best possible shape. So 2016 has seen a slew of innovations and changes which have helped it achieve two things. Firstly, expand its reach by making it more accessible, and secondly ensure that its core users stay engaged. Tweaks to its interface have led to an increase in interest of users from outside the brand’s traditional demographic of 14-25 year olds. There is in fact growing evidence that the accessibility and instantaneous nature of the platform is finally starting appeal to an older audience who use Snapchat to share images, especially across inter-generational divides. In July the WSJ reported that over half of the platform’s users are now over 25, and that as many as 14% are over 35. It is a line that the company are keen to use too. Speaking at Advertising Week Europe Snapchat’s VP Content Nick Bell said: “When you’re young you have more time on your hands so people have had a chance to play and experiment with the product, but we’re seeing the demographic stretch pretty significantly now.” Group Chats Secondly, Snapchat has unveiled innovations designed to keep its core audience engaged. The most recent of these is the arrival this week of Snapchat Group Chats. Very soon in the UK Snapchat users will be able to send images to as many as 16 people at a time. Where this will be very useful is if people have groups that they regularly share with. So friends is an obvious one, but also, and again with an eye on an older audience especially in the holiday season, families too. The company’s innovations also included Snapchat Goggles – its first foray into hardware which are a pair of spectacles with an integrated camera. Goggles have apparently proved so popular with American users that there were queues of up to ten hours to buy them when they launched recently. Another very important change was the introduction in the summer of Snapchat Memories. This enables users to save a series of images – which Snapchat calls Stories – permanently. Again, it is a move that may appeal to older audiences who can save images and share them with friends, colleagues or family. Media companies are also becoming bolder in their experiments on Snapchat. Snapchat Discover remains the gold standard for news brands in that it enables them to create highly engaging, interactive content optimised for a younger audience. Yet many media companies are using Snapchat as a way of sharing what is happening behind the scenes at news events, or grabbing live images. And this is a trend that is sure to continue into 2017. Older users Brands are also finding ways of using the platform beyond the staples of contests and coupons. Increasingly they are taking its followers behind the scenes at events, giving sneak previews of new products and introducing new staff in bids to humanise themselves. What may be the tipping point for Snapchat, from a brand perspective, is when it starts to attract brands that typically target older audiences. At the moment the most significant Snapchat campaigns have come from the likes of Taco Bell and other food chains, fashion brands, Hollywood Studios and TV companies. However, in the future we might start to see Snapchat as a key platform for travel brands. Marriott Hotels experimented with the platforms earlier in the year and it will be interesting to see if other travel brands copy their approach. Ultimately though for many brands whose key audience is older than 25 Snapchat may be a place that’s interesting rather a core to their marketing strategy. It will be fascinating see if that changes in the next twelve months. Commissioned by The CMA Read more Print CES 2017 – new horizons for marketers This year’s Consumer Electronics Show, or CES to give it its more familiar moniker, looked set to be a real game changer with the debut of high profile innovative new gadgets and technologies. In the end the talk of the unveiling of the revolutionary new Mixed Reality system Magic Eye, as well as other high profile tech breakthroughs, proved to be just gossip. So, perhaps a little unsurprisingly, many journalists left the show feeling a tad disappointed in that the signature products they had expected weren’t on parade. Yet there were more than a few clues at CES as to how consumer electronics might develop the future. And the interesting part is that many of the technologies now being baked into real world products have profound implications for marketers. Much of the chatter this year was around the potential of Amazon’s voice activated technology. The Amazon Echo speaker may have only gone on sale in the UK in October, but at CES you couldn’t move for products that had the technology integrated in. LG launched a fridge with Echo built in as the Smart InstaView Refrigerator, while Incipio showed a smart power strip and a smart light switch that the virtual assistant can control. There were also lamps speakers, cameras and even robots. The implication for marketers is that not only are virtual assistants going to become ubiquitous, but also that the artificial intelligence which powers them is going to get more and more sophisticated and useful for consumers. This means that in the future rather than searching for things online with results served up by Google or Bing as a series of suggestions, consumers might just use their voices to ask devices questions. And given the natural language which they use they might receive very precise answers. “Where should I go for an Indian meal in north London,” for example, might only deliver one or two carefully curated answers for these devices. And who’s to say what criteria will determine the answers that consumers are given? Ultimately what we could see is paid bidding for voice activated keywords. Maybe even adding content will come to the fore with the voice systems reading content it has received from trusted, or perhaps paying, partners. Of course the Echo isn’t the only voice activated technology in town. Google has its Home system, Microsoft has its Cortana option and Apple is even rumoured to be working on a voice activated assistant. The winner will be the technology that works in the most seamless way, and given its head start at the moment, you probably wouldn’t bet against Amazon. The battle for passengers CES 2017 also underlined that the next battlefield for content is likely to be the car. So many auto makers were in Vegas that some wags even decided to re-christen CES, the Car Electronics Show. And much of what was on display had half an eye on the connected driverless cars that are currently being road tested on the back roads of Nevada. There is still huge amount of debate as to when driverless cars will launch in the US, to say nothing the UK, but already technology and media companies are working on ways that will ensure that when they do arrive they are packed with entertainment features that will also enable brands to deliver their marketing messages. Panasonic arguably took the concept to its limits with an autonomous car cabin with four-seats dominated by 4K Connected Interactive Tables, featuring Android-powered touchscreen displays and augmented reality. Meanwhile BMW showed the latest version of its HoloActive cockpit concept, which combines gesture control with an infotainment screen and delivers holographic interfaces to where the car’s window screen used to be. Bosch’s concept car included a drive monitor camera that recognises individual people and sets up the car to their preferences such as their favourite music and their preferred temperature levels And to keep passengers relaxed. Hyundai had a ‘wellbeing’ interior concept that uses biometric technology to monitor the driver’s physical and mental state. It then adjusts cabin lighting, seating, sound, and smells to keep the travellers nice and chilled. Inevitably too Alexa popped up in the car. With Ford announcing the voice control system as part of its Sync 3 voice platform. What is remarkable is how quickly these concepts have moved from the drawing board to demo units and prototypes. Very few people were talking about the potential of entertainment systems in connected cars a few years ago. Now there are many imaginative solutions being created which will enable tomorrow’s travellers to access content in new and innovative ways. So maybe CES 2017 was a transitional year – a sneaky peek into a future that’s not over the horizon quite yet, but is close enough to give marketers and content providers plenty of food for thought. Commissioned by The CMA Read more Bloomberg square Bloomberg Media celebrates an award-winning year 2016 marked a milestone achievement:  Bloomberg Media’s ad sales group were honored with 66 industry awards for the year  – more than doubling the total for 2015. Congratulations to the highly talented colleagues, who earned accolades in global markets from the U.S. to Europe to Asia! Just as impressive as the total is the fact that Bloomberg’s teams were recognised for an incredibly diverse set of contributions, from creating superior brand content to delivering seamless ad operations to personifying leadership in media.   That’s a testament to the collaborative teamwork that infuses their organization’s efforts; we all win when we work and grow together. Bloomberg Media’s top leaders set the example for that practice, and it shows: Bloomberg Media Global Chief Revenue Officer Keith A. Grossman was named to the prestigious Adweek 50, which honors “the most indispensable executives in marketing, media and tech.” The Bloomberg brilliant creative content team, expanded and newly named Kinection this year, reeled in a raft of major industry awards for design, video and brand content excellence – among them, Telly Awards, a BIMA award for best B2B campaign, and a MIN Integrated Marketing Award for Total Integrated Program. Hats off to the Kinection team!   In addition, Grossman, Bloomberg Media CEO Justin B. Smith and Bloomberg Media COO Jacki Kelley and were all named to the Folio: 100 list, which recognizes leaders catalysing change across companies and industries – and Kelley was further honoured with a Muse Award from New York Women in Film and Television and as an Entrepreneur by Folio’s Top Women in Media Awards, adding to her already distinguished resume as a visionary leader in our industry.   Four stellar members of the sales team – Rob Huckin in London earned Drum Online Media Awards’ Sales Individual of the Year accolade in June. Ellen Bennett, Courtney Carroll, Michele Chicoine and Lauri Niedermaier – were named Folio Rising Stars, while Ben Katz was awarded Folio: 30 Under 30 recognition. This fall, MIN recognized Mary Catherine Burdine and Alisa Spiwak with Sales Team of the Year honors, and named Jack Sheldon a Rising Star. Congrats all!   The Bloomberg entire Ad Ops team, led by Megan Latham, was recognized as Best Ad Operations Team by MIN’s Best of the Web awards, and team members Dave Giumara and Tony Talal were called out as Rising Stars by MIN this fall, an award given to those “who are laying the groundwork for the evolution and future success” of publishing brands. Go team! Watch: Award-winning Kinection brand content videos: – UBS, “Story of the Lamborghini Family” – EMEA team, Silver Award winner for Videography/Cinematography – Zurich, “Risk Room” – US team, Silver Award winner for Online Video-Branded Content & Entertainment – Singapore Tourism Board, “Singapore in a Day with Chef Tetsuya” – APAC team, Silver Award winner for Travel & Tourism Can’t wait to see what this group will do in the year to come. Bring on 2017!   Can’t wait to see what this group will do in the year to come. Bring on 2017! Read more cma-digital-breakfasts Digital Breakfast Programme for 2017 Here at The CMA we have prepared a stellar Digital Breakfast Programme for 2017, we’re very excited for the year ahead! Are you struggling to create exciting content in ‘boring’ industries? Are you interested in how to use short video formats to attract, engage and drive loyalty? Or perhaps you’re interested in exploring how to use interactive content to create higher engagement? 2016 was a great year for the breakfasts, we have enjoyed growing audiences and strong brand attendance including marketers from Liberty, M&S, John Lewis, Thomas Cook, Eurostar, Zurich and Sage just to name a few plus many notable media companies including BBC, Financial Times, Telegraph and News UK. Speakers last year included CMA Members iProspect, Medium Rare, BlueGlass, Genero, Seven and Future Fusion along with industry professionals from Audi, Unruly, Ogilvy, LinkedIn, Topic DNA, Bigballs Film, Tan Media, Somo, Heroes of Mobile, Triggerbuzz, Box Plus Network, Gain Theory and Sysomos. The first Digital Breakfast of the year will be looking ahead at the content marketing success factors for 2017, in which you can expect to cover how to deliver true business value through content marketing as well as learning from those who are creating successful content marketing. Throughout the year we will be covering a wide range of topics from smart ways to distribute your content through paid, owned and earned media to how brands are building audiences online with the use of digital video and the brand newsroom. You can see a whole list of topics and dates below. Amongst some of the newer topics for this year; In March we will be covering content marketing though the purchase funnel. This breakfast will cover content objectives such as raising awareness and driving loyalty, while looking at how to plan content strategies that deliver value throughout the purchase funnel. Another exciting new topic for 2017 is intelligent content in July, we will look at why content of the future will be semantically-rich, structured content pieces that are human-readable and machine-process-able. Are you struggling to create exciting content in ‘boring’ industries? The August breakfast on B2B marketing challenges will cover the role of content in marketing to other businesses. As well as leveraging the impact of market sector influencers to build a platform for thought leadership strategies. For those of you involved in retail, the October breakfast may be of interest as it will explore how to improve the customer journey for retailers through content marketing. The breakfast will also cover social media strategies to boost sales and using content to align offline and online experiences. Are you interested in how to use short video formats to attract, engage and drive loyalty? The Digital Breakfast in September will look at the role of video in social media content strategy as well as optimising short video to ‘thumb-stoppable’ content. Or perhaps you’re interested in exploring how to use interactive content to create higher engagement? If so, then the May Breakfast will be showcasing best practise for interactive content and the advances in dynamic content, content apps, live video, mobile and more. For those looking to sustain super engagement though content marketing the breakfast in November will explore how to use specific, niche, personalised content that builds and maintains a relationship with your audience. As always, we will finish the year with an expert panel looking at the significant trends of 2017 and major factors for content marketers to focus on in the next 12 months. Please see a complete list of topics and dates below, we look forward to welcoming you at our Digital Breakfasts in 2017! You can book your tickets here >> Content marketing success factors for 2017 (1st Feb 2017) Delivering true business value through content marketing Who is doing content marketing right, and what can we learn from them? Measuring return on objectives and return on investment Content marketing throughout the purchase funnel (1st March 2017) How to plan content strategies that deliver value throughout the funnel Content objectives, from raising awareness to driving loyalty Distributing content through paid, owned and earned media (5th April 2017) Smart ways to get your content to the right audience Driving organic traffic growth Amplification through paid channels Using interactive content to create higher engagement (3rd May 2017) Showcasing best practice for interactive content Advances in dynamic content, content apps, live video, mobile and more Brands as broadcasters (7th June 2017) How big brands are building audiences online Digital video and the brand newsroom Intelligent content (5th July 2017) Content of the future will be semantically-rich, structured content pieces that are human-readable and machine-process-able – we look at why (and how to do it right) B2B marketing challenges (2nd August 2017) The role of content in marketing to other businesses Creating exciting content in ‘boring’ industries Leveraging the impact of market sector influencers to build a platform for thought leadership strategies Short video (6th September 2017) How to use short video formats to attract, engage and drive loyalty The role of video in social media content strategy Optimising short video to make ‘thumb-stoppable’ content Content marketing for Retail (4th October 2017) Improving the customer journey for retailers through content marketing Using content to align offline and online experiences Social media strategies to boost sales Sustaining super engagement through content marketing (8th November 2017) How to use specific, niche, personalised content that builds and maintains a relationship with your audience Expert panel: Best of digital 2017, plus predictions for 2018 (6th December 2017) Significant trends in 2017 and major factors for content marketers to focus on in the next 12 months CMA Awards: 2017 winners’ showcase New challenges and opportunities for brands and marketers in 2018 Read more huffington-post Digital Content Marketing Trends To Look Out For In 2017 With so many exciting digital developments for content marketing in 2016, it’s clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017… Read original article here. Read more Read More News Articles »
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