News   The CMA celebrates record number of new members The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. 6th Oct 2014+ Read More   Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer? Posted by: Julius Duncan, Remarkable Group in www.prweek.com In the battle for eyeballs and engagement in our digital and connected world, content marketing is the buzzword of the moment. 22nd Oct 2014+ Read More   What the heck is native advertising? Posted by: Duncan Reid, Immediate Media   The content marketing world's biggest buzzphrase is more an idea than an actual format, says Immediate Media's Duncan Reid. And we've been practising it since the days of Bob Hope...
 22nd Oct 2014+ Read More   Shareable content - how to make your content travel further at The Festival of Marketing From Facebook to Twitter through Tumblr to Pinterest, we’ve seen a wealth of social platforms emerge, offering exciting new ways to reach customers and prospects. Many savvy publishers are now making shareability a cornerstone of their content strategy. 20th Oct 2014+ Read More   It's not the winning it's the taking part that counts Posted by: Peter Dean, Seven What this year's CMA awards shortlist says about Seven's DNA “It’s not the winning it’s the taking part.” Yeah, right. Tell that to the Oscar also-rans who politely clap the winner to the stage and then have to endure the gushing “I’m not worthy” speech while being scrutinised in close-up. 17th Oct 2014+ Read More   John Brown wins 20 nominations for CMA International Content Marketing Awards John Brown Media has been shortlisted for 20 gongs at the annual International Content Marketing Awards to be held in London on November 26th  following the CMA content marketing summit. 16th Oct 2014+ Read More View all news articles