News   The CMA celebrates record number of new members The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. 6th Oct 2014+ Read More   The London Magazine relaunches Today, The London Magazine will relaunch, with a new emphasis on prime London property. First launched in 1991, the magazine has been published by Cedar since 1993 on behalf of CLEA Ltd (Central London Estate Agents). The magazine has been able to call on the expertise of the 46 estate agents within CLEA to produce definitive and expert commentary on the property market. 24th Oct 2014+ Read More   The Halloween Guide to Content Marketing John Brown provides 'The Halloween Guide to Content Marketing'. 13 ways your Marketing could be scaring off customers! Discover more... 23rd Oct 2014+ Read More   Should brands create BuzzFeed style sites? Not surprisingly a lot of content marketers have been closely following the seemingly unstoppable rise of viral driven site BuzzFeed. What began as little more than a curated collection of quirky animal videos has evolved in to a smart, savvy, multi-platform media media business that for many Generation Yers is one of their key sources for both news and entertainment. 23rd Oct 2014+ Read More   Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer? Posted by: Julius Duncan, Remarkable Group in www.prweek.com In the battle for eyeballs and engagement in our digital and connected world, content marketing is the buzzword of the moment. 22nd Oct 2014+ Read More   What the heck is native advertising? Posted by: Duncan Reid, Immediate Media   The content marketing world's biggest buzzphrase is more an idea than an actual format, says Immediate Media's Duncan Reid. And we've been practising it since the days of Bob Hope...
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