![\"Tasha's](\"https:\/\/the-cma.com\/wp-content\/uploads\/2021\/04\/Hubspot-1024x577.jpg\")
<\/p>\nMany of you will know that we quickly brought forward our plans for digital events and learning due to the 2020 pandemic. The change to online learning has enabled us to reach over 5,000 unique registrants, supporting our community to develop their content marketing skills and network with others in the industry.<\/p>\n
We\u2019ve had an amazing variety of speakers and joined by experts from the content marketing world, to deliver short sessions covering a wide range of topics across all areas of content marketing.<\/p>\n
We\u2019ve hosted over 150 webinars, all of which are recorded and available on-demand. To highlight some of the great sessions hosted over the last 12 months, our Marketing and Events Manager, Natasha Glazebrook has put together a list of her top 3 webinars.<\/p>\n
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You may have enjoyed these sessions already, so be sure to check them out. You\u2019ll either enjoy the recap or potentially find out something new from the content marketing experts featured!<\/p>\n
Natasha said \u201cI\u2019ve picked these three webinars as my highlights as they cover three key areas of the content strategy process \u2013 blog writing, data analysis, and social media marketing. <\/i>Plus,<\/i> they have<\/i> all<\/i> taught me some<\/i>thing <\/i>new, shared super useful tips that can be actioned straight away, or in one case, pleasantly surprised me.<\/i><\/p>\n
I\u2019ve recapped the sessions below with the relevant links to watch them back on-demand. Just register for each session using the links below and you will be emailed the recording.\u201d<\/i><\/p>\nTop 3 content marketing webinars to watch:<\/h2>\n
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1. The<\/b> so<\/b>cial media changes <\/b>that <\/b>you need to <\/b>know<\/b><\/h3>\n
Hosted with Andy Lambert, Co-Founder of ContentCal<\/a> Each social media channel is forever changing. On a monthly, weekly or even daily basis in some cases, which makes it almost impossible for marketing managers to keep up and align their social media strategy to implement latest developments. But the brilliance of this webinar is that Andy keeps track for you\u2026 each month with the CMA, Andy shares the most important updates and what they mean for your business.<\/p>\n If there\u2019s movement worth knowing, he\u2019ll explain it!<\/p>\n You might think that there can\u2019t be that much that changes in such a short space of time, but each month Andy packs out an hour\u2019s worth of social media change! Not just what\u2019s gone live but also what\u2019s being tested, so you can be ahead of the curve.<\/p>\n He covers all social channels including Tiktok, Clubhouse, Pinterest, Snapchat, Instagram, Facebook, Twitter, Google, LinkedIn, Reddit, YouTube, Whatsapp and any more social platforms that are drawing attention.<\/p>\n Recent updates shared: <\/b><\/p>\n Andy said, “It’s been an absolute privilege to work with the CMA in delivering these social media updates. It’s such a passionate and knowledgeable community and it fills me with joy to be able to add value in some way<\/em>“.<\/p>\n We\u2019re still running these sessions with Andy every month for the rest of the year, so do join us for the next session to ask Andy any questions you may have about the latest updates. Take a look at our webinar calendar. <\/a><\/p>\n 2. Become better at digital analysis by understanding your <\/b>behavioural<\/b> biases<\/b><\/p>\n Hosted with George Harris, Chief Product Officer at Three Whiskey <\/strong> When I first read the title of this webinar, I was pleased to be learning something new about representation of data, but I\u2019ll be honest\u2026 It wasn\u2019t at the top of my \u2018watch list\u2019, as in my opinion, digital and data analysis isn\u2019t the most glamorous topic, especially comparing it to other webinars in the list like newsjacking! But understanding how data can be manipulated is something that we should all learn.<\/p>\n What I didn\u2019t expect was to completely love this webinar. George hosted the whole thing as an experiment with his dog, Rafferty at the centre to explain why we are all flawed when we interpret numbers and data. It made it really easy to understand the notion of behavioural bias\u2026 and there were pictures of dogs, and who wouldn\u2019t love that?!<\/p>\n I won\u2019t spoil the ending, but the audience answered multiple polls about what they thought Rafferty would pick for his favourite treat, but George presented some new information each time which made some of the audience rethink their first selection, and ultimately understand how data can be manipulated.<\/p>\n George said, “I wanted to bring data analysis to life for a creative audience, so my faithful canine companion obliged via a taste test experiment and live webinar poll. It was interesting to see attendees changing their minds as they learned more about the experiment background. Working with the CMA helped me create something fun and memorable on a topic I care deeply about \u2013 data!”<\/em><\/p>\n Every day, we make thousands of decisions or interpretations that are preconditioned or predictable. Our daily lives are influenced by our behavioural bias which affects our decision making, and advertising and marketing particularly make us easy to influence.<\/p>\n This session is a great way to understand cognitive bias and presentation of data and acts as a good reminder to always consider the bigger picture before we go down a certain path of thinking.<\/p>\n Hosted with Lynsey Sweales, CEO of SocialB This one is from way back in May last year! It\u2019s been a whole year since Lynsey\u2019s second webinar with the CMA, where she came on to share how your blog can generate a huge amount of traction to your website from your target audience and support your new business goals.<\/p>\n In the talk, Lynsey shared how you\u2018re more likely to get 3x more leads from blogging than you are from ads. So, you may already be blogging for a brand, or perhaps you\u2019ve heard that it\u2019s good for SEO but want to know more, or you might have tried blogging and it hasn\u2019t generated you any business\u2026 but Lynsey is able to help in all of these situations with these actionable insights that you can implement for your organisation.<\/p>\n As well as these key takeaways, Lynsey stresses the importance of how blog content is not promotional content. It\u2019s not about you, but about answering the problems of your target audience. If you listen to them and provide content that educates, entertains or inspires, they\u2019re more likely to engage with your organisation.<\/p>\n
\n<\/strong>One to watch if… <\/i>you manage social media accounts!<\/i><\/p>\n![\"The](\"https:\/\/the-cma.com\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-29-at-17.25.33-1024x678.png\")
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\nWatch April’s rundown with Andy on-demand
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\nOne to watch if<\/i>…<\/i> you work with numbers!<\/i><\/p>\n![\"Behaviour](\"https:\/\/the-cma.com\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-29-at-17.29.35-1024x685.png\")
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\nWatch the webinar back on-demand
\n<\/a><\/p>\n3. Creating blogs that convert<\/b><\/h2>\n
\n<\/strong>One to watch if… you are a writer or proof copy! <\/i><\/p>\n![\"Creating](\"https:\/\/the-cma.com\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-29-at-17.27.38-1024x722.png\")
<\/p>\nKey takeaways:<\/h5>\n
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\nImprove your blog content and watch back on-demand
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