{"id":13933,"date":"2023-02-14T06:53:09","date_gmt":"2023-02-14T06:53:09","guid":{"rendered":"https:\/\/the-cma.com\/?post_type=case-studies&#038;p=13933"},"modified":"2023-02-14T11:09:05","modified_gmt":"2023-02-14T11:09:05","slug":"best-use-of-print-2022-everyone-needs-an-auditor","status":"publish","type":"case-studies","link":"https:\/\/the-cma.com\/case-studies\/best-use-of-print-2022-everyone-needs-an-auditor\/","title":{"rendered":"Best Use of Print 2022: Everyone Needs An Auditor Once In A While"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-once-in-a-while-1024x638.png\" alt=\"everyone needs an auditor\" class=\"wp-image-13934\" srcset=\"https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-once-in-a-while-1024x638.png 1024w, https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-once-in-a-while-300x187.png 300w, https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-once-in-a-while-768x479.png 768w, https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-once-in-a-while-600x374.png 600w, https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-once-in-a-while.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Brief<\/h3>\n\n\n\n<p>Norway is in desperately need of more auditors. 5000 the next five years to be precise. This alone is a massive challenge, but if you add the fact that the demand is growing, but applications to both relevant universities and job adverts has had a significant decrease the last couple of years, the challenge is close to impossible. The brief was\/is to change people\u2019s perception about what an auditor is and does, and drive recruitment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p>There\u2019s no secret that auditors have a reputation of being grey and dull. We wanted to turn boring into something ownable and positive. Because in a world that\u2019s turning more and more crazy, a little dullness is just what we need. The first step was to communicate the profession\u2019s function, but most importantly communicate in an unexpected way using humor as a tool to differentiate Revisorforeningen\u2019s (the client) communication, and to not end up as conservative, dull, and traditional, which is typical for the Norwegian finance sector. The campaign included print ads, OOH, online videos, and content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-caseboard.jpeg\"><img decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-caseboard.jpeg\" alt=\"everyone needs an auditor\" class=\"wp-image-13940\" srcset=\"https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-caseboard.jpeg 2000w, https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-caseboard-300x169.jpeg 300w, https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-caseboard-1024x576.jpeg 1024w, https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-caseboard-768x432.jpeg 768w, https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-caseboard-1536x864.jpeg 1536w, https:\/\/the-cma.com\/wp-content\/uploads\/2023\/02\/everyone-needs-an-auditor-caseboard-600x338.jpeg 600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p>Everyone Needs an Auditor Once in a While is still ongoing, but campaign measurements show us that we\u2019re on the right path.<\/p>\n\n\n\n<p>\u25cf 37% of target group has a better impression of the profession.<\/p>\n\n\n\n<p>\u25cf 21% of students say they are more interested in working or educate themselves as Auditors.<\/p>\n\n\n\n<p>\u25cf 26% of the general public has a more positive impression of the profession.<\/p>\n","protected":false},"featured_media":13934,"template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Davies","author_link":"https:\/\/the-cma.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Brief Norway is in desperately need of more auditors. 5000 the next five years to be precise. This alone is a massive challenge, but if you add the fact that the demand is growing, but applications to both relevant universities and job adverts has had a significant decrease the last couple of years, the challenge&hellip;","_links":{"self":[{"href":"https:\/\/the-cma.com\/wp-json\/wp\/v2\/case-studies\/13933"}],"collection":[{"href":"https:\/\/the-cma.com\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/the-cma.com\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/the-cma.com\/wp-json\/wp\/v2\/media\/13934"}],"wp:attachment":[{"href":"https:\/\/the-cma.com\/wp-json\/wp\/v2\/media?parent=13933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}