Decathlon is the largest sports retailer in the world, present in over 55 countries. Decathlon’s mission is simple: To help Britain to be more active through sport. Decathlon designs and creates their own innovative and durable products. They are a family owned business and they reinvest their profits into research and development, and lowering the cost of participating in sport. Decathlon offers sports equipment and accessories for over 70 sports, all under one roof.