Senior Marketing Manager

Job Title: Senior Marketing Manager
Location: London

About iRS

We are a successful and fast-growing company in search of an experienced innovative Senior Marketing Manager to join our global Marketing team. This position will suit an individual who is highly motivated, digitally savvy, incredibly methodical, creative and detail-oriented with excellent interpersonal skills with a drive to bring results and ROI. For this role, you’ll need experience in demand generation programmes through email, web content, social media, advertising, and events – as well as strong agency management skills.

iResearch is a fast-growing global B2B marketing first agency, helping Fortune 500 brands to achieve success in their thought leadership marketing campaigns. As a Senior Marketing Manager, you will drive projects from conception through to completion, nurturing leads and bringing in new leads via campaigns and advertising. 

This is an excellent opportunity to join a successful and growing company. You will be working within an experienced and open company culture, with a friendly and collaborative team where quality and service are ingrained in everything we do. 

iRS is one of the leading providers of research and analytics support to the financial services industry. We specialize in business, financial, healthcare market research, back office, and research support services. Our clients who bank upon up-to-date information and market dynamics choose us for research and support services, a key for their business growth.  

Our clients are based in the Europe, UK, USA, Australia & Korea. iResearch Services online research specialization helps our clients achieve increased operational efficiency enabling them to focus on strategy and core operations. Our customers also choose us for better marketing strategies, monitored competitive intelligence and proven results for upgrading their service levels. Our creative and cutting-edge information and research services are witnessed by global consultants, researchers, analytical units and information seekers. 

Job Summary 

We are looking for an experienced Senior Marketing Manager to expand the company marketing efforts by taking responsibility for the implementation of coordinated marketing activities and projects within a growing marketing team. 

To be suitable for this role you will need extensive marketing B2B experience and have excellent messaging creation and copywriting skills with strong knowledge and application of digital marketing techniques including social media and websites.

Job Title: Senior Marketing Manager
Reports to: AVP Marketing  
Experience: 3-5 years’ experience in B2B Marketing 

Primary Responsibilities 

The ideal candidate will be a confident and self-motivated marketing professional with a flair for writing compelling content. With experience working to multiple deadlines, you will have excellent organisational and project management skills. You will be proactive in researching and developing content ideas and keeping abreast of market trends and industry news. As a confident communicator you will be comfortable presenting ideas and campaign plans to the Marketing Team and other internal stakeholders.

The candidate will work to promote iResearch Services through a variety of methods including content creation, digital and social media, events management, campaigns and internal communications, to increase brand awareness, web traffic, developing new creative campaign initiatives that engage and build target audiences and lead generation. You will be highly skilled at planning and running campaigns and delivering results, insights and leads. 

The right person for this position will be results-driven, pro-active and will collaborate with others while sharing best practice and their expertise with the wider team.

  • Support the development of the annual Marketing plan and ensure implementation of marketing activities across the business, resulting in actionable leads
  • Create engaging content and campaigns across all marketing channels including website, social media and email marketing, and will complete other marketing projects, tasks and activities to excellent standards, as directed by the AVP Marketing
  • Writing content for use across various platforms and formats (e.g. long-form marketing content, web copy, social content etc.) to produce a wide variety of content for multi-channel campaigns and different audiences, including case studies, award entries, newsletter stories, scripts for videos, testimonials, web copy, press releases, blog posts, thought leadership pieces, marketing emails, brochures, videos, and presentations 
  • Managing creative assets through the studio, ensuring content is delivered on brief and to a high standard
  • Participating in the development of creative ideas and proposals for existing and new clients
  • Working closely with our external PR agency, manage our PR and editorial calendars to ensure timely newsletters, mailers, podcasts are sent out (digital communications) alongside our Editor
  • Manage SEO, SEM activities of the website, conducting keyword and SEO research to understand customers’ needs alongside our Digital Marketing Specialist 
  • Monitor analytics from Google Analytics, LinkedIn analytics, SEM rush and other digital marketing tools to improve campaign performance 
  • Schedule social media posts and manage our social media accounts producing reports and analytics 
  • Event Management through internal and external events
  • Identify gaps in our content and recommend new topics 
  • Identify areas of improvement on website (UI/UX) i.e. capturing prospects
  • Proofread and edit written pieces before publication 
  • Deliver international B2B marketing campaigns to membership organisations and prospective organisations
  • Compiling daily and weekly, monthly reports as required
  • Engage freelancers when required
  • Maintain clear and consistent tone of voice
  • Work well with geographically distributed teams
  • Day to day marketing admin activity.
  • Understand the business implications of technology innovations and keep up to pace with financial services, technology and professional services industries, driving thought leadership topics, business processes, technologies, and business models that are shaping the B2B industry.

  Knowledge and Skills Requirements 

  • Self-starter, able to work autonomously and as part of a busy team
  • Strong copywriting skills i.e. competent in writing, grammar and editing skills in English 
  • Excellent attention to detail in copy and creative
  • Effective content developer, able to conduct research and subject-matter expert interviews confidently, and deliver high-quality first drafts
  • Experience developing and delivering a wide range of integrated marketing assets, ideally in B2B Marketing
  • Multi-tasking – the ability to juggle multiple clients and deadlines
  • Strong time management skills, happy in a quickfire work environment where internal/external requests can demand a flexible approach to daily routine
  • Keyword research:  can keep up with trends, constantly research and test keyword choices. 
  • Proven work experience as a Marketing Executive or similar role 
  • A portfolio of published articles and digital communications (mailers, newsletters, campaigns, targeting advertising)
  • Experience in project management is a plus 
  • Experience in managing or co-ordinating events is a plus
  • Knowledge of Content Management Systems, like WordPress, Laravel is a plus 
  • Basic understanding of HTML and web publishing 
  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner) 
  • Experience using social media for business 
  • Confident presentation skills and speaking skills
  • Time-management skills 
  • Competent in Microsoft office and outlook (word, PowerPoint, excel – is a must)
  • Strong in Mailchimp and/or similar 

If you are creatively inclined, passionate about all things marketing, have excellent communication skills, are a team player, adaptable, have hunger for knowledge and desire for trying new things this is your chance to rise and shine.