Did you know that content marketing costs 62% less than traditional marketing and generates about three times as many leads?
While the value of content marketing is indisputable, it’s important to collaborate with the right agency for your brand. Whether it’s clashing with agencies who don’t understand your vision or copywriters who can’t capture your voice, finding an agency that can take the reins and deliver quality content is easier said than done.
So, how can you find top content marketing agencies who can elevate your brand and attract traffic to your website?
Here are our four top tips for finding the perfect agency for your business.
1. Find Agencies Who Fit Your Approach
Working with third-party agencies can be tricky if they don’t gel with your internal processes or adapt to the way you like to work.
The best content marketing agencies will be responsive from the word go and make an extra effort to provide a seamless service. While agencies will work independently to your organisation, it’s important to find common ground when it comes to meeting deadlines and knowing how to communicate effectively.
2. Choose An All-Rounder
The most successful content marketing campaigns will combine a range of strategies to boost brand exposure across multiple channels and maximise the impact of each piece of content.
Instead of outsourcing to multiple agencies who specialise in certain aspects of the marketing mix, the best content marketing agencies cover all bases — proving a one-stop-shop to help your business thrive.
“Too many cooks can spoil the broth”.
Try to find a content marketing agency that can deliver a combination of quality copy, search engine optimisation (SEO), social media marketing (SMM), and reporting.
3. Find An Agency Who Aligns With Your Brand
One of the hardest things about outsourcing your marketing to a third-party is finding an agency who can capture your voice and nail your brand vision.
If you’re looking for a B2B content marketing agency, we recommend choosing an agency that shares a similar set of values and attitudes to your business. Instead of trying to force a relationship, find an agency that already has an understanding of your industry and ways of working.
4. Do Your Homework
Our #1 piece of advice is to reach out to your professional network and ask for personal recommendations based on their first-hand experience. While it’s easy for agencies to shout about their services, nothing speaks louder than real reviews and insights from the people you trust.
Building your professional networking and asking for advice will help you identify the best content marketing agencies to suit your specific needs.
Discover Top Content Marketing Agencies With CMA
Are you ready to kickstart your content marketing strategy by finding an agency will do your brand justice?
Joining The CMA is a fast and effective way to connect with top content marketing agencies and open doors to a world of exciting opportunities.
