TikTok has been causing seismic changes in the world of social since its launch in 2016. However, as TikTok continues to evolve and audiences’ relationships with the platform continue to grow, its upcoming battles seem to be more aligned with the world’s various search engines, as opposed to against other social media platforms.  For the … Continue reading Gen Z see TikTok as the future of ‘search’ – let’s explore if they are right