Content Breakfast: Evergreen Content
About the event
The CMA Content Breakfast forms part of a webinar series which focuses on a particular area within the content industry, with a number of experts joining us for a packed morning session. The aim is to up-skill you in different areas of content marketing and provide tips and tools that you can use to enhance your own strategy.
It also provides our audience with an opportunity to chat with others in the content community, with the opportunity to share your take on the topic and put forward questions to our speakers.
For this online event we’ll be joined by content marketing leaders to discuss the use of evergreen content. Covering all areas, from what to focus on and when to use it, to the best distribution channels and how to get the most use from it whilst remaining interesting to the audience.
The Content Breakfast will see each speaker present for 20 minutes, followed by a Q&A where you can put your own discuss or ask questions. They are free to join and we’d love to see you there!
Register for free here:
Can’t join us live? By registering, you can watch the replay of this event after the session at a time that suits
Meet the speakers
Shaun Hill, How To Ensure Your Content Lives On… Forever
iProspect
As Content Marketers we spend hours, days, even researching the type of content we should create, but one of the best ways to ensure our content delivers the most value is ensuring it has topics or data which is evergreen and can be refreshed multiple times. It’s not to say that one-off content isn’t important, but content which enables you to amend, adapt and change over a period of time will always provide the most value to your business and to your readers. Shaun will go through some of the top tips to planning evergreen content and ensuring it is seen throughout its life cycle.
Shaun is Head of Content at iProspect. He has worked in SEO and content marketing for almost 10 years, starting out working for a tech platform aimed to help PRs, he now leads a team of content strategists and Digital PRs at iProspect. He is now helping clients navigate the complex world of SEO by helping them understand their audiences and how to create content which connects with them.
Sarah Salter, The New Rules for Evergreen Content
Wavemaker
As head of Wavemaker’s innovation division, Sarah drives growth for clients through emerging technology and radical innovation. Uniquely placed with fifteen years’ experience working in brand, start-up and agency Sarah has helped P&G, Casio, Equinox, and Wavemaker clients grow through transformational marketing, content and innovation.
Alongside her work she is an active mentor within WPP and a member of the Adtech Advisory Board. Externally championing founders and startups, Sarah was named IPA’s Women of Tomorrow.
Richard George, The New Rules for Evergreen Content
Wavemaker
An experience and focused leader with a passion for all things digital marketing and organic search. With over 20 years’ experience in search and growing in my current role as a board level Managing Partner at Wavemaker UK based in the UK.
My role is to lead the organic performance team (25+ people) across the UK in technical, content, data and client strategy and performance. I have delivered the SEO strategies for clients including Lloyds banking Group, Vodafone, Swinton insurance, and across international markets for Europcar, Breitling, Sage and Disneyland Paris.
I guest lecture at the University of Salford “Search and Social media marketing” course and have spoken at a number of events, giving the keynote at SMX Paris in June 2018 on “AI and digital transformation” and a contributing author in 2019/20 with Salford University of book on “digital business transformation”.
Meg Sullivan Staknis
IMPRINT
Meg is a seasoned marketer with almost 25 years’ experience crafting thoughtful, nuanced communications that deliver top and bottom line results. She is currently Managing Director at Imprint, an award-winning strategy and content marketing agency based in NYC. Prior to Imprint, Meg led her own marketing consulting firm specializing in integrated marketing strategies for clients in the financial services sector. She previously spent 10 years at Fidelity Investments in marketing leadership roles within their Institutional Wealth Services and Workplace Services businesses, and held her Series 7, 6 and 24 licenses. Meg earned her B.A. in English Literature from McGill University and her M.S. in Mass Communication from Boston University, and is a former Peace Corps Volunteer (Kenya 1992-1994).
