Content Breakfast: Measurement

Measurement of content


If you haven’t attended one of our content breakfasts before, online or in person, they are a series of webinars with industry experts that we host on one morning, to discuss one topic from different perspectives. The aim is to up-skill you in different areas of content marketing and provide tips and tools that you can use to enhance your own strategy.

It also provides us with an opportunity to network with others in the content community, with the opportunity to share your take on the topic or ask the speakers questions about their presentations.

For this virtual event we’ll be joined by content marketing experts to discuss measurement within our industry. It’s a topic that’s spoken about a lot and we’ll be asking our panel how content marketing effectiveness can be shown to support the business goals.  

We’ll also look at the types of measurement that can determine the success of your strategy for various forms of content: KPIs, Google Analytics, social stats, email stats, conversions, tracking, views, subscribers, CPC, competitor analysis. 



Our Virtual Content Breakfast will see each speaker present for 20 minutes, followed by a Q&A where you can put your own questions to the experts. They free for everyone to join – we’d love to see you there!

Jo Bell, Three Whiskey

Measuring for success: why keeping it simple when measuring your content works
Jo Bell is Data and Technology Director at Three Whiskey, she heads the our Research, Analytics & Data team and works with some of the brightest talent in the industry to produce insights, inform strategies, and leverage data for clients. She love data, design and how simple visualisations can demonstrate the power of a data point.

Abigail Roberts-Law, iProspect

Measurement principles to power your content performance
Abi has worked in Digital Marketing for almost 7 years in both agency & client-side Content Marketing roles. She now works as a Content Director at iProspect alongside a team of content strategists and Digital PRs to deliver performance and data-driven content marketing activity.

Cameron Sharpe, Progressive Content

Strong foundations: The importance of baking the right performance indicators into your contracts
Cameron is the Head of Insight at Progressive Content. An NCTJ qualified journalist, he previously worked for the New Statesman and Press Gazette.

If you can’t join us live, you can still register to watch the replay of the event after the session, so you can view it back at a time suitable to you. 
Check out our events calendar for more Content Breakfasts and events in 2021.

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Event Schedule Details

  • 25th February 2021 10:00 GMT   -   12:00 GMT
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