Content Breakfast: Influencer Marketing
We’re back with another morning session of learning on content marketing.
We’ll be joined by influencer marketing experts to discuss the topic from different perspective and and look at the potential cross over that the influencer marketing sector and has with publishers and content creators.
The event has kindly been sponsored by TRIBE, allowing us to offer it to you as a free event.
About the influencer marketing breakfast speakers:
Beth Oddy, Client Partner at TRIBE
Beth’s experience has seen her leading brand and agency partnerships from Group M, Publicis, Coty, Unilever and P&G. She has expertise in digital advertising, native content and social media, as well as OOH and print.
Katie Buckett, Co-Founder at OneFifty
Katie is one of the founders of OneFifty, a behavioural and data-led digital marketing consultancy. Working with households names such as Mazda, O2 and Airbnb through to ambitious growth brands like houseof, Green Cola and Zopa,
Harry Seaton, Managing Director at Fluential
Fluential are a creative and strategic influencer marketing agency. At 16, Harry was one of the UK’s fastest growing creators on Facebook. Fast forward a few years and he’d monetised his ability to build social audiences and acquire influence, working in a creative content agency, before eventually launching Fluential alongside partners.
Victoria White, Editorial Director at Hearst Content Agency
Victoria is an award-winning Editorial Director with over 20 years’ experience in content creation. She has worked as a Hollywood reporter in LA, edited a TV magazine in Sydney, Australia and worked in women’s lifestyle and fashion magazines as a senior editor across brands such as B, Sugar and She.
She was the renowned Editor in Chief of Company magazine for over 10 years where she oversaw the transition from print brand to cross platform publisher including being one of the first print editors to work with YouTube influencers – putting them on the cover before any other publications.
For the last four years she has been heading up the content and creative arm of the Hearst Content Agency. There she’s been responsible for the overall content strategy and output for brands from Asda to P&G to Jamie Oliver.
Rachel Middlewick, Commercial Strategy Director at Hearst Content Agency
Rachel’s professional passion is to build content strategies for brands that deliver commercial results, galvanising teams and driving evolution along the way.
She started out gathering a base of publishing knowledge at Haymarket Media Group. First within the commercial team, then moved into marketing and soon became Publisher within their consumer division. Ultimately, reviewing a portfolio of traditional print media brands and revolutionising its strategy across multiple platforms to attract new audience segments and diversified revenue streams.
She has applied this expertise to brands within content marketing agency settings. She has led accounts ranging from The FA, Manchester United and UEFA to the RHS. She won Awards in her role as Brand Director of Sports Direct’s hugely successful in-store and newsstand magazine Forever Sports.