Bringing Purpose to Life
About the event
Back in 2019, Fortune surveyed its 500 top companies. Only 7 percent of CEOs felt that their companies should focus on profit without purpose. By the middle of the pandemic last year, purpose had become a corporate essential: “When companies fully leverage their scale to benefit society, the impact can be extraordinary” (McKinsey).
But in these times of remote working, human disconnection and sheer unpredictability, how can a business communicate its purpose to customers and employees? How can they do this with consistency and authenticity?
In this session, Richard Thomson, MD of Kaptcha, alongside clients including NSPCC, Fortnum and Mason and Provident Financial Group will explain how to truly put purpose to work, connecting meaningfully with your communities.
Richard Thomson, Managing Director at Kaptcha
Malaika Oyortey, Special Events Manager at NSPCC
Minda Galvin, Head of Content and Creative at Provident Financial
Alexandra BuxtonCulture and Talent Director at Fortnum and Mason
Register for free:
Can’t join us live? By registering, you can watch the replay of this event after the session at a time that suits