About the event

A webinar packed out with award-writing tips so that you’re fully equipped to write an entry to see you win gold at the 2021 International Content Awards.

We’ll be joined by four brilliant judges from our 2020 awards who will talk through the structure, tone, writing style, presentation and evidence that makes an awards entry a winning one. You’ll also be able to ask any questions to the panel and CMA team in the live Q&A. You’ll leave the session confident that you’ll take gold place.

You can find out more about entering the 2021 International Content Marketing Awards and take a look at our other award webinar for 2021, Award-Winning Case Studies.

Register for free:

Can’t join us live? By registering, you can watch the replay of this event after the session at a time that suits you.

Meet the speakers

Christian Sadler – Commercial Editor (EMEA), Bloomberg Media Studios
An experienced editor/content creator who has worked for a number of leading media organisations and agencies. Currently working in Bloomberg Media’s award-winning, innovative content studios team, producing co-branded campaigns in all media formats for a roster of blue-chip global clients.

Kitty Finstad – Editorial Content Director and Founding Partner at The Good Vikings
Starting her content career in Canada in the 90s, Kitty has written or edited millions, or maybe even thousands, of stories for newspapers, freesheets, magazines and all manner of branded content platforms. Worked with some of our industry’s most talented designers, editors, writers, subs, photographers, picture editors, illustrators and production professionals. A former Chair of the British Society of Magazine Editors, Kitty now runs her own micro agency, working with luxury clients, and volunteers with the International Magazine Centre as a mentor. She remains obsessed with all things editorial and has written, read and judged thousands, or maybe even hundreds, of awards entries. 

Nick Saalfeld – B2B Content Strategist
Nick is a B2B content marketing veteran of over 20 years, specialising in tech. Working with leading agencies and direct to clients, he has managed content campaigns for Microsoft, BT, Amazon and a host of other billion-dollar businesses. Application documents are a major part of his consultancy: his bid and tender work has won £1.7BN of value in the past two years and he also has an 80%+ win rate on corporate award applications – so he’s got plenty to say about what will make a great CMA award entry. He’s a proud CMA member, award judge and evangelist for making human connections through content in our digital world.

Trisha Brandon – Content Consultant and Strategist
Trisha has been working in digital content roles since the mid 90s as a web editor before moving into content strategy and consulting. She has been Head of Content & Social at iCrossing and Content Partner at London agency Zone, working with amazing clients such as Red Bull, Tesco and Kimberly-Clark.

She helps clients transform their content, so it’s holistic, consistent and really good – everywhere. Currently, she’s helping a national charity reach its content potential and helping a women’s start-up find its voice.