The Content Marketing Association (CMA) has today announced it’s expanding into Asia due to unprecedented demand for content marketing across the region.
The new CMA Asia has launched to promote and support APAC brands and agencies and their use of content as an effective tool in their overall marketing strategy.
To coincide with the announcement, the CMA will launch a new APAC area to its website that will cover industry news and events related to the region. CMA Asia members will also have access to the same extensive learning and networking resources as other CMA members.
To celebrate the launch, the CMA is hosting an online event on May 26th at 08:30BST which will include presentations from CMA members based in Singapore. Anyone who wishes to attend the event can do so by registering here.
CMA Asia is replacing the incumbent Asian Content Marketing Association (ACMA) which disbanded in 2019. Its member base has been transferred to CMA Asia, who will begin to create APAC specific content and working closely with a team of content marketing experts based in Singapore will arrange an events calendar, comprised of both in-person and virtual events.
The CMA is the leading industry association for organisations and individuals in marketing, publishing, advertising and social media. Its members include some of the world’s most recognisable and distinguishable brands and agencies.
Managing director for the CMA, Rob John said, “Our member base has been rapidly growing in recent years with an increasing number joining our community from outside the UK and especially the APAC region. This was also proven at our recent International Content Marketing Awards which saw entries from over 25 countries and representation from every continent.
“Content marketing is an important-yet-complex part of the marketing mix so we are delighted to be providing dedicated support and advocacy for the fast-growing Asian markets. We’re looking forward to working with our Asian members and partners in what is an exciting new chapter in our history.”
Co-founder of ACMA, Simon Kearney said, “ACMA has been inactive for the duration of the pandemic, and during this time we took part in discussions with the CMA about whether they could provide the organisational heft and direction to take ACMA forward. We’ve decided this is the best option to ensure the industry has its own professional association in Asia. Over the last two years we’ve got to know Rob and his team, the CMA is incredibly well run, active and energetic and I’m looking forward to seeing that energy reinvigorate our discussions in Asia. I can’t wait to get started with them in building out an offering under CMA Asia.”
Find out more about CMA Asia and the CMA
To find out more about CMA Asia, or to become a member of the CMA, contact us for more information
Book your space for our upcoming CMA Asia event:
How to Localise a Global Content Plan:
Speakers Fe Husaint (Green Park Content) and Jason Braddy (Elmwood)