The Content Marketing Association
2022 International Content Marketing Award Winners
The winners of the 2022 International Content Marketing Awards were announced in our live, virtual ceremony on Thursday, 1st December. The CMA saw a record-breaking number of entries to the awards this year, the most competitive year to date, with entries coming in from more organisations and countries across the world than ever before.
The 2022 winners were chosen by 138 of the industry’s leading content marketing experts from various sectors, who discussed each and every entry at length. The gold, silver and bronze winners that were selected by the judging panels make a stunning list of talent, and feature both in-house brand teams and many different content marketing agencies. To be shortlisted against such tough competition is already a great accolade, and to go on and win an award at this year’s ceremony marks a phenomenal achievement. You can see the full list of winners below.
A huge congratulations to all of this year’s winners, you should all be very proud of your achievement!
You can watch the live ceremony recording back on demand here.
Best Large Agency Winner : Medium Rare
Best Large Agency Runner Up : Cedar Communications
Best Medium Agency Winner : Dialogue
Best Medium Agency Runner Up : OneFifty
Best Small Agency Winner : Folk
Best Medium Small Runner Up : 3rdspace
Geelmuyden Kiese, with Copenhagen Film Company and Yara International - Stories of Succession
SPH Content Lab and Singapore Tourism Board - How To Not Waste Your Annual Leave: Inspiring Singaporeans to explore their own country
LVB and MKB Toegankelijk - Gebarenbibliotheek (Sign language library)
Nucleus and The Norwegian Council for Road Safety; Trygg Trafikk - There are many excuses – none of them good.
TCO London and Ardbeg (LVMH) - Bizzarre-BQ Series
SPH Content Lab and Yeo's - Feeding Singapore: Celebrating the culture that connects our people
Alma Brand Studio and Bolt.Works - Reality Gets Work Done/ Reality Series for Bolt Works
CPL and Cambridgeshire County Council - Get the Jab
Dentsu Creative South Africa and Old Mutual Corporate - Nine Yards omnichannel campaign
Dialect, Inc and Logitech G - Rolling out the welcome mat to gaming
Geelmuyden Kiese and Church of Norway - "O Holy Night 2021"
iO / LVB and ABN AMRO MeesPierson - Heirs (Erfgenamen)
Bonnier News Brand Studio and Folkspel - Årets Eldsjälsgala
Spoon and SOS Alarm - Stop Shooting
Spoon and Microsoft - Alicia’s Unseen Views
New Media and Eat Out, a New Media-owned brand - Supporting small-scale urban farmers
New Media and ER24 - ER24: The Ethan Visagie Story
Geelmuyden Kiese and DGI Byen - Wet news
Geelmuyden Kiese and Revisorforeningen - Everyone Needs An Auditor Once In A While
Genero Ltd and Alko - Etiketti magazine 01/22
Geelmuyden Kiese and Nimoklinikken - Women Are Complaining
New Media and Woolworths Foods - Woolworths TASTE magazine
Sunday and Ocado - OcadoLife and Sunday
Footprint Consulting & Linda Heggen - The Oil Lobby VS. The Green Lobby
Dentsu Creative and St Jame's Place - The Investor magazine
Dentsu Creative and Pets at Home - My VIP magazine
Bonnier News Brand Studio and Point Properties - Palmbladet
Bonnier News Brand Studio and Microsoft - Your Digital School
Redtorch and International Skating Union - #UpAgain
256 and Fáilte Ireland - Reviving the travel industry in Ireland
OTW / Splay One and Svenskt Friluftsliv - The air is free
Geelmuyden Kiese and The Norwegian Labour Inspection Authority - "Don't expect too much from a waffle."
SPH Content Lab and JTC Corporation - Made in Singapore: SME trailblazers
Dialect, Inc. and Logitech - For All Versions of You
Geelmuyden Kiese and Church of Norway - "O Holy Night 2021"
LVB and MKB Toegankelijk - Gebarenbibliotheek (Sign language library)
Geelmuyden Kiese and Nimoklinikken - Women Are Complaining
Glory Days and Axelent - Axelent - Xperience
HDY Agency - Hands Against Hatred
Sunday and ICAEW - 'Welcome Inclusion'
BBC Storyworks and International Council of Nurses - Caring With Courage
The Fifth and YouTube x Don't Panic - Seat at the Table
Nucleus and The Norwegian Council for Road Safety; Trygg Trafikk - There are many excuses – none of them good
Dentsu Creative and NatWest Group - Moneysense
Economist Impact and The Nippon Foundation - Back to Blue
North Star Inbound and Preply - Messages to Ukraine
OTW and Halland county - Dare to grow
The Content Engine and UNDRR - Consistent Communication: audience building
INVNT and Circles.Life - Be The Main Character Campaign | INVNT x Circles.Life
OTW and The Swedish Red Cross - Dare to Meet
Sunday and ICAEW - Welcome Inclusion
Geelmuyden Kiese and the Church of Norway - O Holy Night 2021
Dentsu Creative and Pets at Home - My VIP Magazine
Dialogue Content Marketing and Harley-Davidson - The 2022 European Harley Owners Group Rally
Dialogue Content Marketing and MX-5 Owners Club - Soft Top Hardtop Magazine
Medium Rare Content Agency and Australian Institute of Company Directors - Company Director
OTW and Grannsamverkan - The Thieves’ Meeting
Redactive and FSB - First Voice
Redactive and IOSH - IOSH Magazine
OTW - Best Content Team Skolvärlden
OTW - Best Content Team Lidl
The Content Emporium and Landsec - Compelling content for 16 UK shopping centres
Dialect, Inc. - Integrated in everything we create
Wonderly - Transforming VWG's comms strategy across their dealer network
Writers Australia and Assetline Capital - Always on content boosts lender credibility
New Media - New Media’s specialist Internal Communications division
The Content Engine and Holcim - High quality content at scale
Green Park Content - Beauty Daily
VERB Interactive - Best Content Team: Verb Interactive for PWM
Dentsu Creative South Africa - Dentsu Creative
SPH Content Lab and Singapore Tourism Board - How To Not Waste Your Annual Leave: Inspiring Singaporeans to explore their own country
Geelmuyden Kiese, with Copenhagen Film Company and Yara International - Stories of Succession
Trigger Oslo and The National Museum of Art, Design and Architecture - Our Art
INVNT Group and Automobili Lamborghini S.p.A. - Lamborghini Ultimate
Netguru - Hidden Heroes - Tribute to People Who Shaped Technology
Hyper and Elgiganten - Elgiganten – The Matchmakers
OTW / Splay One and Svenskt Friluftsliv - The air is free
Smart Media Agency and Martha Beer - Martha Beer
256 and Fáilte Ireland - Reviving the travel industry in Ireland with the Keep Discovering Toolkit
SK D&D - How to choose a house, a residential living brand; EPISODE
Folk and Loop - To grow an app - cutting through the energy crisis
Oh My! Creative and Indeed - Little Book of Big Triumphs
Hyper and Elgiganten - Elgiganten – The Matchmakers
Cedar Communications and Tesco - Helping Britain’s shoppers a little more every day
Dentsu Creative and Waitrose - Waitrose Food
Medium Rare Content Agency and David Jones - David Jones – Wonderworld
Glory Days and Stadium - Stadium Tracks
Medium Rare Content Agency and Officeworks - Noteworthy
OneFifty Consultancy and Harvester - Bringing Back A Social Icon
Geelmuyden Kiese, with Copenhagen Film Company and Yara International - Stories of Succession
Dentsu Creative South Africa and Old Mutual Corporate - Nine Yards omnichannel campaign
Bonnier News Brand Studio and Science Park Södertälje - Science Week
Unispace - The Reluctant Returner
PwC - The New Equation
Somersault and Console Connect - Effortless Connections by Console Connect
3rdspace and NEC - Creating Value - Extended campaign
Momentum and State Street - State Street Alpha for Private Markets
Geelmuyden Kiese and The Norwegian Labour Inspection Authority - "Don't expect too much from a waffle."
LVB and Vattenfall - Meer Met Energie (More With Energy)
Geelmuyden Kiese and The Norwegian Labour Inspection Authority - How to Blow a Whistle
Whalar and Clé de Peau Beauté - Thirst Trap
Whalar and DIRECTV - Familia Fuego
Trigger Oslo and The National Museum of Art, Design and Architecture - Our Art
Rise at Seven and Mark Hill - This Is Not A Sex Toy
OneFifty Consultancy and Airbnb - Reintroducing the City Break for Airbnb
The Fifth and Slim Chickens - #ChickenOut
Rocket and HarperVoyager - Booktok Creator House
The Fifth and YouTube x Don't Panic - Seat at the Table
Dialect, Inc. and Logitech G - Play Never Ends
New Media / Swipe and Woolworths Foods - Woolworths TASTE: TASTE cooks – influencer strategy
Cedar and Mandarin Oriental - Mandarin Oriental
Uncovered Group - YO! Digital Transformation
The Content Engine and Holcim - Shifting brand perception
Whalar and DIRECTV - Familia Fuego
Cedar and Tesco - Helping Britain’s shoppers a little more every day
New Media / Swipeand Woolworths Foods - Woolworths TASTE: Christmas 2021
iO / LVB and ABN AMRO MeesPierson - Heirs (Erfgenamen)
Dentsu Creative and NatWest Group - MoneySense
Dentsu Creative and St. James's Place - St. James's Place
Folk and Admiral - A creative route to financial brand visibility
256 and Irish Life - Goodbye boring – how content superpower drove pension results
IMPRINT and T. Rowe Price - T. Rowe Price Retirement Education
Footprint Consulting and Fremtind - Circular Insurance
Geelmuyden Kieseand Revisorforeningen - Everyone Needs An Auditor Once In A While
What's The Story Sounds and Missing People UK / Locate International - The Missing Podcast
Dentsu Creative and Pets at Home - Pets at Home Puppy Podcast
Medium Rare Content Agency and Australian Seniors - Life's Booming
3rdspace and EY - Change Happens
AdSpace Studio - 24.com - Media24 and Sage - Sage, Own It
Future Fusionand Canon Europe - Shutter Stories: A Canon podcast on photography and filmmaking
New Media and Vodacom - Tech Talk with Vodacom
Smart Media Agency and Enterprise Europe Network Flanders / European Comission - Enterprise Europe Network Flanders
OneFifty Consultancy and Mazda UK - Beautiful Is On The Horizon
Geelmuyden Kiese and Opel Norway / Bertel O. Steen - Sports Belong to Everyone
OTW and Volvo Group - The Ultimate Descent
Folk and Veygo - Doubling unprompted brand awareness with newsjacking
Dentsu Creative South Africaand Toyota SA - Toyota Connect
Dialogue Content Marketing and Harley-Davidson - The 2022 European Harley Owners Group Rally
eight&four and Genesis Motors Europe - Launching Hyundai’s luxury brand across Europe
INVNT x Santander - If Cars Could Dream
Cedar Hong Kong - Emily Chu
New Media and Woolworths Foods - Kate Wilson
CPL and Chartered Institution of Building Services Engineers - Alex Smith
Dentsu Creative and Pets at Home - Kate Cornish
Dentsu Creative and Waitrose - Jessica Gunn
Dentsu Creative and St. Jame's Place - Stuart Knott
Sunday and Royal Institution of Chartered Surveyors - Ashley Stewart-Noble
Sunday and Ocado - Jessie Lear
Geelmuyden Kiese, with Copenhagen Film Company and Yara International - Stories of Succession
Hyper and Elgiganten - Elgiganten – The Matchmakers
256 and CUSOP - Content nuggets delivered gold for CUSOP’s new bank card
BrandContent and Loop - To grow an app - a data-led approach to newsjacking
OneFifty Consultancy and Toby Carvery - Innovating a British classic with TikTok
Cedar Communications and Tesco - Tesco Food Studio
alan. and LESG - Workspace Without Limits
Dialect, Inc. - Diving into data triangulation
Progressive Content & GlobalData Media and Verdict Media Strategies Clients Including: Chevron, Carroll, Tanner, Abacus Medicine Pharma - Verdict Media Strategies: VMS Targeting & Demand Generation
Rocket and the London Dungeon - Screaming for Screening
OTW & Aller Media and Lidl - Hungry for Love
TCO London and adidas - The Outsiders Project x adidas Terrex
Geelmuyden Kiese and Opel Norway / Bertel O. Steen - Sports Belong to Everyone
New Media and Woolworths Foods - Woolworths TASTE: 20 years on ...
Redactive and FSB - First Voice & Dell Technologies
SK D&D - Residential brand EPISODE with IKEA and MUJI
UM and Accenture - Accenture Voices
Verdict Media Strategies & GlobalData - VMS Targeting & Demand Generation
Dentsu Creative and NatWest Group - MoneySense
Cedar and British Airways - British Airways High Life
OneFifty Consultancy and Airbnb - Reintroducing the City Break for Airbnb
Oh My! Creative and megabus - The Grand Reunion
Cedar and British Airways - British Airways
Dialogue Content Marketing and Air Charter Service - CLOUD MAGAZINE
Zenith Media and Libresse - Femcare + Zenith - Bradshaw
Green Park Content and Unilever - All Things Hair
Medium Rare Content Agency and Officeworks - Noteworthy
Rise at Seven and Parkdean Resorts - Increasing direct bookings and reaching an off peak demographic
10 Yetis and Wickedly Welsh Chocolate - Long Tailing Our Way to Success
Yahoo Creative Studios and McDonald's Canada - Find Your Favourites
AdSpace Studio - 24.com - Media24 and Nedbank Business Banking - Nedbank Behind the Business Headlines
INVNT and Circles.Life - Be The Main Character Campaign
Sea Monster and Ackermans - Ackermans Character Shop
The Fifth and Wimbledon - #ChampionOfTheHill
Dialogue Content Marketing - River Orrey
Dialogue Content Marketing - Ellie Robinson
CPL - Robyn McCurdy
Dentsu Creative - Jenny McNally
Dentsu Creative - Kerry Wakefield
Medium Rare Content Agency - Tony Rice
Dentsu Creative - Simon Robinson
Dentsu Creative South Africa - Lester Naik
Thungela Internal Communications - King James
Geelmuyden Kiese and Revisorforeningen - Everyone Needs An Auditor Once In A While
borne and Mental Health Foundation - Mental Health Awareness Week
Dentsu Creative and Waitrose - Waitrose Food
Dialogue Content Marketing and Bentley - Bentley Magazine
TCO London and Ardbeg (LVMH) - Planet Ardbeg graphic novel
LVB and MKB Toegankelijk - Gebarenbibliotheek (Sign language library)
10 Yetis and Alertr - Helping Navigate the Cost of Living Crisis
Oh My! Creative and Virgin Media - Two Hearts Pizzeria
Folk and Admiral - Using content to drive brand visibility
JBH and Delamere - Digital PR for rehab clinic improves rankings by 135%
Hyper and Columbus - Helpline for (slightly) frustrated digital heads
Hyper and Håndverksgruppen AS - Åge from HG.
Hyper and Ecura Care - We have it all, but we don´t have you.
OTW and Volvo Group - What Volvo is to me – advocating gender diversity at Volvo Group
Click2View - Prudential Assurance Co. Singapore Pte. Ltd.
JBH The Digital PR Agency and The Bottle Club - Espresso Martini Tester Drives Links, Coverage and More
Rise at Seven and Getir - Buttering Up The Press To Drive Sales
Folk and Admiral - Agile backlinks and search visibility
Maze and Adrian Flux - Espresso Martini Tester Drives Links, Coverage and More
North Star Inbound and Quality Logo Products - Offensive Mascots
10 Yetis - There is a Method Behind the Madness
BBC Storyworks and WWF International (and content partners) - Age of Change
CPL and Thoroughbred Breeders' Association - The Great British Bonus
IMPRINT and FlexShares ETFs - The New Rules in Growing Wallet Share
ThoughtSpark Ltd and Siemens Financial Services (SFS) - Extending Food & Beverage footprint
Cedar and British Airways - British Airways
Cedar and Tesco - Tesco: Branded Content
Dialogue Content Marketing and Porsche Club GB - Porsche Post
