The Content Marketing Association

2022 International Content Marketing Award Winners

The winners of the 2022 International Content Marketing Awards were announced in our live, virtual ceremony on Thursday, 1st December. The CMA saw a record-breaking number of entries to the awards this year, the most competitive year to date, with entries coming in from more organisations and countries across the world than ever before.

The 2022 winners were chosen by 138 of the industry’s leading content marketing experts from various sectors, who discussed each and every entry at length. The gold, silver and bronze winners that were selected by the judging panels make a stunning list of talent, and feature both in-house brand teams and many different content marketing agencies. To be shortlisted against such tough competition is already a great accolade, and to go on and win an award at this year’s ceremony marks a phenomenal achievement. You can see the full list of winners below.

A huge congratulations to all of this year’s winners, you should all be very proud of your achievement!

You can watch the live ceremony recording back on demand here.

Best Large Agency Winner : Medium Rare

Best Large Agency Runner Up : Cedar Communications

Best Medium Agency Winner : Dialogue

Best Medium Agency Runner Up : OneFifty

Best Small Agency Winner : Folk

Best Medium Small Runner Up : 3rdspace

Silver Winner

SPH Content Lab and Singapore Tourism Board - How To Not Waste Your Annual Leave: Inspiring Singaporeans to explore their own country

Bronze Winner

LVB and MKB Toegankelijk - Gebarenbibliotheek (Sign language library)

Shortlisted

Nucleus and The Norwegian Council for Road Safety; Trygg Trafikk - There are many excuses – none of them good.

TCO London and Ardbeg (LVMH) - Bizzarre-BQ Series

SPH Content Lab and Yeo's - Feeding Singapore: Celebrating the culture that connects our people

Alma Brand Studio and Bolt.Works - Reality Gets Work Done/ Reality Series for Bolt Works

Gold Winner

Dialect, Inc and Logitech G - Rolling out the welcome mat to gaming

Silver Winner

Geelmuyden Kiese and Church of Norway - "O Holy Night 2021"

Bronze Winner

iO / LVB and ABN AMRO MeesPierson - Heirs (Erfgenamen)

Shortlisted

Spoon and SOS Alarm - Stop Shooting

Spoon and Microsoft - Alicia’s Unseen Views

New Media and Eat Out, a New Media-owned brand - Supporting small-scale urban farmers

New Media and ER24 - ER24: The Ethan Visagie Story

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Gold Winner

Geelmuyden Kiese and Revisorforeningen - Everyone Needs An Auditor Once In A While

Silver Winner

Genero Ltd and Alko - Etiketti magazine 01/22

Bronze Winner

Geelmuyden Kiese and Nimoklinikken - Women Are Complaining

Shortlisted

New Media and Woolworths Foods - Woolworths TASTE magazine

Sunday and Ocado - OcadoLife and Sunday

Footprint Consulting & Linda Heggen - The Oil Lobby VS. The Green Lobby

Dentsu Creative and St Jame's Place - The Investor magazine

Silver Winner

256 and Fáilte Ireland - Reviving the travel industry in Ireland

Bronze Winner

OTW / Splay One and Svenskt Friluftsliv - The air is free

Shortlisted

SPH Content Lab and JTC Corporation - Made in Singapore: SME trailblazers

Dialect, Inc. and Logitech - For All Versions of You

LVB and MKB Toegankelijk - Gebarenbibliotheek (Sign language library)

Geelmuyden Kiese and Nimoklinikken - Women Are Complaining

Glory Days and Axelent - Axelent - Xperience

Gold Winner

HDY Agency - Hands Against Hatred

Silver Winner

Sunday and ICAEW - 'Welcome Inclusion'

Bronze Winner

BBC Storyworks and International Council of Nurses - Caring With Courage

Shortlisted

Nucleus and The Norwegian Council for Road Safety; Trygg Trafikk - There are many excuses – none of them good

North Star Inbound and Preply - Messages to Ukraine

OTW and Halland county - Dare to grow

The Content Engine and UNDRR - Consistent Communication: audience building

INVNT and Circles.Life - Be The Main Character Campaign | INVNT x Circles.Life

Gold Winner

OTW and The Swedish Red Cross - Dare to Meet

Silver Winner

Sunday and ICAEW - Welcome Inclusion

Bronze Winner

Geelmuyden Kiese and the Church of Norway - O Holy Night 2021

Shortlisted

Dialogue Content Marketing and Harley-Davidson - The 2022 European Harley Owners Group Rally

OTW and Grannsamverkan - The Thieves’ Meeting

Redactive and FSB - First Voice

Redactive and IOSH - IOSH Magazine

Gold Winner

OTW - Best Content Team Skolvärlden

Silver Winner

OTW - Best Content Team Lidl

Bronze Winner

The Content Emporium and Landsec - Compelling content for 16 UK shopping centres

Shortlisted

Dialect, Inc. - Integrated in everything we create

Wonderly - Transforming VWG's comms strategy across their dealer network

Writers Australia and Assetline Capital - Always on content boosts lender credibility

New Media - New Media’s specialist Internal Communications division

The Content Engine and Holcim - High quality content at scale

Green Park Content - Beauty Daily

VERB Interactive - Best Content Team: Verb Interactive for PWM

Gold Winner

SPH Content Lab and Singapore Tourism Board - How To Not Waste Your Annual Leave: Inspiring Singaporeans to explore their own country

Shortlisted

Netguru - Hidden Heroes - Tribute to People Who Shaped Technology

Hyper and Elgiganten - Elgiganten – The Matchmakers

256 and Fáilte Ireland - Reviving the travel industry in Ireland with the Keep Discovering Toolkit

SK D&D - How to choose a house, a residential living brand; EPISODE

Gold Winner

Folk and Loop - To grow an app - cutting through the energy crisis

Silver Winner

Oh My! Creative and Indeed - Little Book of Big Triumphs

Bronze Winner

Hyper and Elgiganten - Elgiganten – The Matchmakers

Shortlisted

Cedar Communications and Tesco - Helping Britain’s shoppers a little more every day

Medium Rare Content Agency and David Jones - David Jones – Wonderworld

Glory Days and Stadium - Stadium Tracks

OneFifty Consultancy and Harvester - Bringing Back A Social Icon

Silver Winner

Dentsu Creative South Africa and Old Mutual Corporate - Nine Yards omnichannel campaign

Shortlisted

Unispace - The Reluctant Returner

PwC - The New Equation

Somersault and Console Connect - Effortless Connections by Console Connect

3rdspace and NEC - Creating Value - Extended campaign

Momentum and State Street - State Street Alpha for Private Markets

LVB and Vattenfall - Meer Met Energie (More With Energy)

Gold Winner

Whalar and Clé de Peau Beauté - Thirst Trap

Silver Winner

Whalar and DIRECTV - Familia Fuego

Shortlisted

Rise at Seven and Mark Hill - This Is Not A Sex Toy

OneFifty Consultancy and Airbnb - Reintroducing the City Break for Airbnb

Rocket and HarperVoyager - Booktok Creator House

New Media / Swipe and Woolworths Foods - Woolworths TASTE: TASTE cooks – influencer strategy

Silver Winner

Cedar and Mandarin Oriental - Mandarin Oriental

Bronze Winner

Uncovered Group - YO! Digital Transformation

Shortlisted

The Content Engine and Holcim - Shifting brand perception

Whalar and DIRECTV - Familia Fuego

Cedar and Tesco - Helping Britain’s shoppers a little more every day

New Media / Swipeand Woolworths Foods - Woolworths TASTE: Christmas 2021

Gold Winner

iO / LVB and ABN AMRO MeesPierson - Heirs (Erfgenamen)

Silver Winner

Dentsu Creative and NatWest Group - MoneySense

Bronze Winner

Dentsu Creative and St. James's Place - St. James's Place

Shortlisted

Folk and Admiral - A creative route to financial brand visibility

256 and Irish Life - Goodbye boring – how content superpower drove pension results

IMPRINT and T. Rowe Price - T. Rowe Price Retirement Education

Geelmuyden Kieseand Revisorforeningen - Everyone Needs An Auditor Once In A While

Silver Winner

Dentsu Creative and Pets at Home - Pets at Home Puppy Podcast

Shortlisted

3rdspace and EY - Change Happens

Future Fusionand Canon Europe - Shutter Stories: A Canon podcast on photography and filmmaking

New Media and Vodacom - Tech Talk with Vodacom

Gold Winner

OneFifty Consultancy and Mazda UK - Beautiful Is On The Horizon

Silver Winner

Geelmuyden Kiese and Opel Norway / Bertel O. Steen - Sports Belong to Everyone

Bronze Winner

OTW and Volvo Group - The Ultimate Descent

Shortlisted

Folk and Veygo - Doubling unprompted brand awareness with newsjacking

Dialogue Content Marketing and Harley-Davidson - The 2022 European Harley Owners Group Rally

eight&four and Genesis Motors Europe - Launching Hyundai’s luxury brand across Europe

INVNT x Santander - If Cars Could Dream

Silver Winner

Hyper and Elgiganten - Elgiganten – The Matchmakers

Bronze Winner

256 and CUSOP - Content nuggets delivered gold for CUSOP’s new bank card

Shortlisted

BrandContent and Loop - To grow an app - a data-led approach to newsjacking

OneFifty Consultancy and Toby Carvery - Innovating a British classic with TikTok

Cedar Communications and Tesco - Tesco Food Studio

alan. and LESG - Workspace Without Limits

Dialect, Inc. - Diving into data triangulation

Gold Winner

Rocket and the London Dungeon - Screaming for Screening

Silver Winner

OTW & Aller Media and Lidl - Hungry for Love

Bronze Winner

TCO London and adidas - The Outsiders Project x adidas Terrex

Shortlisted

New Media and Woolworths Foods - Woolworths TASTE: 20 years on ...

Redactive and FSB - First Voice & Dell Technologies

SK D&D - Residential brand EPISODE with IKEA and MUJI

UM and Accenture - Accenture Voices

Gold Winner

Verdict Media Strategies & GlobalData - VMS Targeting & Demand Generation

Silver Winner

Dentsu Creative and NatWest Group - MoneySense

Bronze Winner

Cedar and British Airways - British Airways High Life

Shortlisted

3rdspace and EY - Entrepreneur of the year

Silver Winner

OneFifty Consultancy and Airbnb - Reintroducing the City Break for Airbnb

Bronze Winner

Oh My! Creative and megabus - The Grand Reunion

Gold Winner

Zenith Media and Libresse - Femcare + Zenith - Bradshaw

Silver Winner

Green Park Content and Unilever - All Things Hair

Shortlisted

Rise at Seven and Parkdean Resorts - Increasing direct bookings and reaching an off peak demographic

10 Yetis and Wickedly Welsh Chocolate - Long Tailing Our Way to Success

Gold Winner

Yahoo Creative Studios and McDonald's Canada - Find Your Favourites

Silver Winner

AdSpace Studio - 24.com - Media24 and Nedbank Business Banking - Nedbank Behind the Business Headlines

Bronze Winner

INVNT and Circles.Life - Be The Main Character Campaign

Shortlisted

Sea Monster and Ackermans - Ackermans Character Shop

The Fifth and Wimbledon - #ChampionOfTheHill

Gold Winner

Dialogue Content Marketing - River Orrey

Silver Winner

Dialogue Content Marketing - Ellie Robinson

Bronze Winner

CPL - Robyn McCurdy

Shortlisted

The Content Emporium - Molly Martin

Rise at Seven - Phoebe Russell

Gold Winner

Dentsu Creative - Jenny McNally

Silver Winner

Dentsu Creative - Kerry Wakefield

Bronze Winner

Medium Rare Content Agency - Tony Rice

Shortlisted

Dentsu Creative - Simon Robinson

Gold Winner

Geelmuyden Kiese and Revisorforeningen - Everyone Needs An Auditor Once In A While

Silver Winner

borne and Mental Health Foundation - Mental Health Awareness Week

Bronze Winner

Dentsu Creative and Waitrose - Waitrose Food

Shortlisted

TCO London and Ardbeg (LVMH) - Planet Ardbeg graphic novel

Gold Winner

OTW - David Bexelius

Silver Winner

CopyHouse - Kathryn Strachan

Bronze Winner

Uber - Isaac Lai

Shortlisted

Cedar Hong Kong - Lucilla Lo

The Content Emporium - Charlotte Laing

Gold Winner

LVB and MKB Toegankelijk - Gebarenbibliotheek (Sign language library)

Silver Winner

10 Yetis and Alertr - Helping Navigate the Cost of Living Crisis

Bronze Winner

Oh My! Creative and Virgin Media - Two Hearts Pizzeria

Shortlisted

Folk and Admiral - Using content to drive brand visibility

JBH and Delamere - Digital PR for rehab clinic improves rankings by 135%

Gold Winner

Hyper and Columbus - Helpline for (slightly) frustrated digital heads

Silver Winner

Hyper and Håndverksgruppen AS - Åge from HG.

Bronze Winner

Hyper and Ecura Care - We have it all, but we don´t have you.

Shortlisted

OTW and Volvo Group - What Volvo is to me – advocating gender diversity at Volvo Group

Click2View - Prudential Assurance Co. Singapore Pte. Ltd.

Gold Winner

JBH The Digital PR Agency and The Bottle Club - Espresso Martini Tester Drives Links, Coverage and More

Silver Winner

Rise at Seven and Getir - Buttering Up The Press To Drive Sales

Bronze Winner

Folk and Admiral - Agile backlinks and search visibility

Shortlisted

Maze and Adrian Flux - Espresso Martini Tester Drives Links, Coverage and More

Gold Winner

10 Yetis - There is a Method Behind the Madness

Bronze Winner

CPL and Thoroughbred Breeders' Association - The Great British Bonus

Shortlisted

IMPRINT and FlexShares ETFs - The New Rules in Growing Wallet Share

ThoughtSpark Ltd and Siemens Financial Services (SFS) - Extending Food & Beverage footprint

Gold Winner

Cedar and British Airways - British Airways

Bronze Winner

Cedar and Tesco - Tesco: Branded Content