Consumers are increasingly concerned with how financial services organisations are making a positive impact on society, protecting the planet and putting their people first. Demonstrating purpose and ESG is a top priority for marketers, who need to show their organisations are part of the solution rather than part of the problem. But as financial services brands clamour to claim ESG credentials – how can you make sure your message is differentiated and the one which cuts through?

About the presenters

Rowan Morrison and Svein Clouston are founders of Rationale, the brand purpose and content marketing agency. They support financial services clients in defining authentic narratives and purpose strategies, delivered through creatively compelling internal and external communications. In this first webinar of the Rationale Purpose Series, Rowan and Svein will speak about how to find and elevate your ESG edge.