We are pleased to announce...

The 2022 International Content Marketing Awards Shortlist

We would like to wish everyone who has made the shortlist a huge congratulations! It really has been an incredible year for content marketing, with more great entries that have come from more countries than ever before.

You will see that for our most competitive categories, there is a longer shortlist. There are also some entries that were tied after the judges’ scoring, so entries with equal scores have been included in the shortlist. The shortlisted entries are in no particular order

Best of luck to all the nominees, we look forward to awarding the winners soon!

Best Video - Series

Entry NameAgency/EntrantClient
There are many excuses – none of them good.NucleusThe Norwegian Council for Road Safety; Trygg Trafikk
How To Not Waste Your Annual Leave: Inspiring Singaporeans to explore their own countrySPH Content LabSingapore Tourism Board
Stories of SuccessionGeelmuyden Kiese, with Copenhagen Film CompanyYara International
Bizzarre-BQ SeriesTCO LondonArdbeg (LVMH)
Feeding Singapore: Celebrating the culture that connects our peopleSPH Content LabYeo's
Reality Gets Work Done/ Reality Series for Bolt WorksAlma Brand StudioBolt.Works
HeadlessContented BrothersSAP Customer Experience
Get the jabCPLCambridgeshire County Council
Nine Yards omnichannel campaignDentsu Creative South AfricaOld Mutual Corporate
Gebarenbibliotheek (Sign language library)LVBMKB Toegankelijk

Best Video - Individual

Entry NameAgency/EntrantClient
"O Holy Night 2021"Geelmuyden KieseChurch of Norway
Årets EldsjälsgalaBonnier News Brand StudioFolkspel
Rolling out the welcome mat to gamingDialect, Inc.Logitech G
Heirs (Erfgenamen)iO / LVBABN AMRO MeesPierson
KRYBonnier News Brand StudioKRY
Stop shootingSpoonSOS Alarm
Alicia’s Unseen ViewsSpoonMicrosoft
Supporting small-scale urban farmersNew MediaEat Out, a New Media-owned brand
ER24: The Ethan Visagie StoryNew MediaER24
Wet newsGeelmuyden KieseDGI Byen

Best Use of Social Media - B2C

Entry NameAgency/EntrantClient
Brewing AmbitionBBC StoryworksThe Brewers of Europe
Mandarin OrientalCedarMandarin Oriental
Driving motor insurance broker Adrian Flux's expansion plansMaze and OptimyzdAdrian Flux
#UpAgainRedtorchInternational Skating Union
Familia FuegoWhalarDIRECTV
《优YŌU》for Taikoo Li Qiantan: Wellness on WeChatCedar Hong KongTaikoo Li Qiantan
Beautiful Is On The HorizonOneFifty ConsultancyMazda UK
Rocketing To The Top Of ClearingRise at SevenUniversity of Derby
Kindertelefoon Kletskoker (Childline's Chat Maker)LVBKindertelefoon
Xanterra Travel CollectionVERB InteractiveXanterra Travel Collection

Best Use of Print

Entry NameAgency/EntrantClient
Woolworths TASTE magazineNew MediaWoolworths Foods
OcadoLife and SundaySundayOcado
Etiketti magazine 01/22Genero LtdAlko
The Oil Lobby VS. The Green LobbyFootprint Consulting & Linda Heggen
Women Are ComplainingGeelmuyden KieseNimoklinikken
The Investor magazineDentsu CreativeSt. James's Place
My VIP magazineDentsu CreativePets at Home
PalmbladetBonnier News Brand StudioPoint Properties
Everyone Needs An Auditor Once In A WhileGeelmuyden KieseRevisorforeningen
Your Digital SchoolBonnier News Brand StudioMicrosoft

Best Specialist Campaign

Entry NameAgency/EntrantClient
#UpAgainRedtorchInternational Skating Union
The air is freeOTW and Splay OneSvenskt Friluftsliv
Reviving the travel industry in Ireland with the Keep Discovering Toolkit256Fáilte Ireland
"Don't expect too much from a waffle."Geelmuyden KieseThe Norwegian Labour Inspection Authority
Made in Singapore: SME trailblazersSPH Content LabJTC Corporation
For All Versions of YouDialect, Inc.Logitech
"O Holy Night 2021"Geelmuyden KieseChurch of Norway
Gebarenbibliotheek (Sign language library)LVBMKB Toegankelijk
Women Are ComplainingGeelmuyden KieseNimoklinikken
Axelent - XperienceGlory DaysAxelent

Best Purpose-led Content

Entry NameAgency/EntrantClient
Hands Against HatredHDY Agency
Seat at the TableThe FifthYouTube x Don't Panic
There are many excuses – none of them goodNucleusThe Norwegian Council for Road Safety; Trygg Trafikk
MoneySenseDentsu CreativeNatWest Group
Back to BlueEconomist ImpactThe Nippon Foundation
Messages to UkraineNorth Star InboundPreply
Caring With CourageBBC StoryworksInternational Council of Nurses
Dare to growOTWHalland county
'Welcome Inclusion'SundayICAEW
Consistent Communication: audience buildingThe Content EngineUNDRR
Be The Main Character Campaign | INVNT x Circles.LifeINVNTCircles.Life

Best Membership

Entry NameAgency/EntrantClient
My VIP MagazineDentsu CreativePets at Home
The 2022 European Harley Owners Group RallyDialogue Content MarketingHarley-Davidson
Soft Top Hardtop MagazineDialogue Content MarketingMX-5 Owners Club
O Holy Night 2021Geelmuyden KieseChurch of Norway
Company DirectorMedium Rare Content AgencyAustralian Institute of Company Directors
Dare to MeetOTWThe Swedish Red Cross
The Thieves’ MeetingOTWGrannsamverkan
First VoiceRedactiveFSB
IOSH MagazineRedactiveIOSH
Welcome InclusionSundayICAEW

Best Content Team

Entry NameAgency/EntrantClient
Integrated in everything we createDialect, Inc.
Transforming VWG's comms strategy across their dealer networkWonderly
Compelling content for 16 UK shopping centresThe Content EmporiumLandsec
Best Content Team SkolvärldenOTW
Always on content boosts lender credibilityWriters AustraliaAssetline Capital
New Media’s specialist Internal Communications divisionNew Media
High quality content at scaleThe Content EngineHolcim
Beauty DailyGreen Park Content
Best Content Team: Verb Interactive for PWMVERB Interactive
Best Content Team LidlOTW
Dentsu CreativeDentsu Creative South Africa

Best Content Campaign

NameAgency/EntrantClient
How To Not Waste Your Annual Leave: Inspiring Singaporeans to explore their own countrySPH Content LabSingapore Tourism Board
Lamborghini UltimateINVNT GroupAutomobili Lamborghini S.p.A.
Stories of SuccessionGeelmuyden Kiese, with Copenhagen Film CompanyYara International
Hidden Heroes - Tribute to People Who Shaped TechnologyNetguru
Elgiganten – The MatchmakersHyperElgiganten
Our ArtTrigger OsloThe National Museum of Art, Design and Architecture
The air is freeOTW and Splay OneSvenskt Friluftsliv
Martha BeerSmart Media AgencyMartha Beer
Reviving the travel industry in Ireland with the Keep Discovering Toolkit256Fáilte Ireland
How to choose a house, a residential living brand; EPISODESK D&DSK D&D

Best Consumer

NameAgency/EntrantClient
KRYBonnier News Brand StudioKRY
Little Book of Big TriumphsOh My! CreativeIndeed
Helping Britain’s shoppers a little more every dayCedar Communications LtdTesco
To grow an app - cutting through the energy crisisBrandContentLoop
Waitrose FoodDentsu CreativeWaitrose
David Jones – WonderworldMedium Rare Content AgencyDavid Jones
Stadium TracksGlory DaysStadium
NoteworthyMedium Rare Content AgencyOfficeworks
Elgiganten – The MatchmakersHyperElgiganten
Bringing Back A Social IconOneFifty ConsultancyHarvester

Best B2B Campaign - Sponsored by Comtec

NameAgency/EntrantClient
Stories of SuccessionGeelmuyden Kiese, with Copenhagen Film CompanyYara International
The Reluctant ReturnerUnispace
The New EquationPwC
Nine Yards omnichannel campaignDentsu Creative South AfricaOld Mutual Corporate
Effortless Connections by Console ConnectSomersaultConsole Connect
Creating Value - Extended campaign3rdspaceNEC
State Street Alpha for Private MarketsMomentumState Street
"Don't expect too much from a waffle."Geelmuyden KieseThe Norwegian Labour Inspection Authority
Meer Met Energie (More With Energy)LVBVattenfall
Science WeekBonnier News Brand StudioScience Park Södertälje
How to Blow a WhistleGeelmuyden KieseThe Norwegian Labour Inspection Authority

Best Use of Influencer Marketing

NameAgency/EntrantClient
Thirst TrapWhalarClé de Peau Beauté
This Is Not A Sex ToyRise at SevenMark Hill
Reintroducing the City Break for AirbnbOneFifty ConsultancyAirbnb
Familia FuegoWhalarDIRECTV
#ChickenOutThe FifthSlim Chickens
Booktok Creator HouseRocketHarperVoyager
Seat at the TableThe FifthYouTube x Don't Panic
Our ArtTrigger OsloThe National Museum of Art, Design and Architecture
Play Never EndsDialect, Inc.Logitech G
Woolworths TASTE: TASTE cooks – influencer strategyNew Media / SwipeWoolworths Foods

Best Annual Always-on Content Strategy

NameAgency/EntrantClient
Shifting brand perceptionThe Content EngineHolcim
ColesMedium Rare Content AgencyColes
Familia FuegoWhalarDIRECTV
Mandarin OrientalCedarMandarin Oriental
QantasMedium Rare Content AgencyQantas
Helping Britain’s shoppers a little more every dayCedarTesco
Woolworths TASTE: Christmas 2021New Media / SwipeWoolworths Foods
YO! Digital TransformationUncovered GroupYO!

Best Finance

NameAgency/EntrantClient
MoneySenseDentsu CreativeNatWest Group
Heirs (Erfgenamen)iO / LVBABN AMRO MeesPierson
A creative route to financial brand visibilityBrandContentAdmiral
Goodbye boring – how content superpower drove pension results256Irish Life
St. James’s PlaceDentsu CreativeSt. James's Place
T. Rowe Price Retirement EducationIMPRINTT. Rowe Price
Circular InsuranceFootprint ConsultingFremtind
Everyone Needs An Auditor Once In A WhileGeelmuyden KieseRevisorforeningen

Best Podcast

NameAgency/EntrantClient
Change Happens3rdspaceEY
Sage, Own ItAdSpace Studio - 24.com - Media24Sage
Pets at Home Puppy PodcastDentsu CreativePets at Home
Shutter Stories: A Canon podcast on photography and filmmakingFuture FusionCanon Europe
Life's BoomingMedium Rare Content AgencyAustralian Seniors
Tech Talk with VodacomNew MediaVodacom
Enterprise Europe Network FlandersSmart Media AgencyEnterprise Europe Network Flanders / European Comission
The Missing PodcastWhat's The Story SoundsMissing People UK / Locate International

Best Automotive

NameAgency/EntrantClient
Doubling unprompted brand awareness with newsjackingBrandContentVeygo
Toyota ConnectDentsu Creative South AfricaToyota SA
The 2022 European Harley Owners Group RallyDialogue Content MarketingHarley-Davidson
Launching Hyundai’s luxury brand across Europeeight&fourGenesis Motors Europe
Sports Belong to EveryoneGeelmuyden KieseOpel Norway / Bertel O. Steen
If Cars Could DreamINVNTSantander
Beautiful Is On The HorizonOneFifty ConsultancyMazda UK
The Ultimate DescentOTWVolvo Group

Editor of the Year

NameAgency/EntrantClient
Emily ChuCedar Hong Kong
Alex SmithCPLChartered Institution of Building Services Engineers
Kate CornishDentsu CreativePets at Home
Jessica GunnDentsu CreativeWaitrose
Stuart KnottDentsu CreativeSt. James's Place
Kate WilsonNew MediaWoolworths Foods
Ashley Stewart-NobleSundayRoyal Institution of Chartered Surveyors
Jessie LearSundayOcado

Best Use of Data & Insight

NameAgency/EntrantClient
To grow an app - a data-led approach to newsjackingBrandContentLoop
Stories of SuccessionGeelmuyden Kiese, with Copenhagen Film CompanyYara International
Innovating a British classic with TikTokOneFifty ConsultancyToby Carvery
Content nuggets delivered gold for CUSOP’s new bank card256CUSOP
Elgiganten – The MatchmakersHyperElgiganten
Tesco Food StudioCedar Communications LtdTesco
Workspace Without Limitsalan.LSEG
Diving into data triangulationDialect, Inc.
Verdict Media Strategies: VMS Targeting & Demand GenerationProgressive Content & GlobalData MediaVerdict Media Strategies Clients Including: Chevron, Carroll, Tanner, Abacus Medicine Pharma

Best Partnership

NameAgency/EntrantClient
Sports Belong to EveryoneGeelmuyden KieseOpel Norway / Bertel O. Steen
Woolworths TASTE: 20 years on ...New MediaWoolworths Foods
Hungry for LoveOTW & Aller MediaLidl
First Voice & Dell TechnologiesRedactiveFSB
Screaming for ScreeningRocketThe London Dungeon
Residential brand EPISODE with IKEA and MUJISK D&DSK D&D
The Outsiders Project x adidas TerrexTCO Londonadidas
Accenture VoicesUMAccenture

Best Content Platform

NameAgency/EntrantClient
Entrepreneur of the year3rdspaceEY
British Airways High LifeCedarBritish Airways
MoneySenseDentsu CreativeNatWest Group
Beauty DailyGreen Park ContentClarins
Verdict Media Strategies: VMS Targeting & Demand GenerationVerdict Media Strategies & Progressive ContentVerdict Media Strategies Clients Including: Chevron, Carroll, Tanner, Abacus Medicine Pharma

Best Travel

NameAgency/EntrantClient
The Grand ReunionOh My! Creativemegabus
British AirwaysCedarBritish Airways
QantasMedium Rare Content AgencyQantas
Reintroducing the City Break for AirbnbOneFifty ConsultancyAirbnb
CLOUD MAGAZINEDialogue Content MarketingAir Charter Service

Best Use of SEO

NameAgency/EntrantClient
All Things HairGreen Park ContentUnilever
Femcare + Zenith - BradshawZenith MediaLibresse
Increasing direct bookings and reaching an off peak demographicRise at SevenParkdean Resorts
NoteworthyMedium Rare Content AgencyOfficeworks
Long Tailing Our Way to Success10 YetisWickedly Welsh Chocolate

Best Use of Innovative Technology

NameAgency/EntrantClient
Nedbank Behind the Business HeadlinesAdSpace Studio - 24.com - Media24Nedbank Business Banking
Be The Main Character CampaignINVNTCircles.Life
Ackermans Character ShopSea MonsterAckermans
#ChampionOfTheHillThe FifthWimbledon
Find Your FavouritesYahoo Creative StudiosMcDonald's Canada

Rising Star

NameAgency/EntrantClient
Ellie RobinsonDialogue Content Marketing
Molly MartinThe Content Emporium
Phoebe RussellRise at Seven
River OrreyDialogue Content Marketing
Robyn McCurdyCPL

Designer of the Year

NameAgency/EntrantClient
Simon RobinsonDentsu Creative
Tony RiceMedium Rare Content Agency
Kerry WakefieldDentsu CreativeWaitrose
Lester NaikDentsu Creative South Africa
Jenny McNallyDentsu Creative
Thungela Internal CommunicationsKing JamesThungela

Best use of Imagery

Entry NameAgency/EntrantClient
Mental Health Awareness WeekborneMental Health Foundation
Waitrose FoodDentsu CreativeWaitrose
Bentley MagazineDialogue Content MarketingBentley Motors
Everyone Needs An Auditor Once In A WhileGeelmuyden KieseRevisorforeningen
Planet Ardbeg graphic novelTCO LondonArdbeg (LVMH)

Content Person of the Year

NameAgency/EntrantClient
David BexeliusOTW
Kathryn StrachanCopy House
Lucilla LoCedar Hong Kong
Isaac LaiUber
Charlotte LaingThe Content Emporium

Best Content Within Media Relations

NameAgency/EntrantClient
Using content to drive brand visibilityBrandContentAdmiral
Gebarenbibliotheek (Sign language library)LVBMKB Toegankelijk
Digital PR for rehab clinic improves rankings by 135%JBHDelamere
Two Hearts PizzeriaOh My! CreativeVirgin Media
Helping Navigate the Cost of Living Crisis10 YetisAlertr

Best Inter-company Engagement

NameAgency/EntrantClient
What Volvo is to me – advocating gender diversity at Volvo GroupOTWVolvo Group
Investing in Our PeopleClick2ViewPrudential Assurance Co. Singapore Pte. Ltd.
Åge from HG.HyperHåndverksgruppen AS
Helpline for (slightly) frustrated digital headsHyperColumbus
We have it all, but we don´t have you.HyperEcura Care

Best use of Digital PR

NameAgency/EntrantClient
Agile backlinks and search visibilityBrandContentAdmiral
Espresso Martini Tester Drives Links, Coverage and MoreJBH The Digital PR AgencyThe Bottle Club
Fuelling Adrian Flux's desire to become a national brandMazeAdrian Flux
Offensive MascotsNorth Star InboundQuality Logo Products
Buttering Up The Press To Drive SalesRise at SevenGetir

Best use of Social Media - B2B

NameAgency/EntrantClient
The Great British BonusCPLThoroughbred Breeders' Association
The New Rules in Growing Wallet ShareIMPRINTFlexShares ETFs
Age of ChangeBBC StoryworksWWF International (and content partners)
Extending Food & Beverage footprintThoughtSpark LtdSiemens Financial Services (SFS)
There is a Method Behind the Madness10 Yetis

Best use of Monetised Content

NameAgency/EntrantClient
Tesco: Branded ContentCedarTesco
British AirwaysCedarBritish Airways
Porsche PostDialogue Content MarketingPorsche Club GB
QantasMedium Rare Content AgencyQantas