We are pleased to announce...
The International Content Marketing Awards Shortlist
We would like to wish everyone who has made the shortlist a huge congratulations! It really has been an incredible year for content marketing, with a record-breaking number of entries that have come from more countries than ever before.
You will see that for our most competitive categories, there is a longer shortlist. Also in the cases that there was a tie from the judges’ scoring, all entries with equal scores have been included in the shortlist.
The shortlisted entries will now be judged by another set of content marketing experts to decide the gold, silver and bronze winners. The winners of the 2021 International content Marketing Awards will be announced in our live, virtual ceremony on Thursday, 25th November. We welcome everyone to join us, please just register below.
We would like to wish everyone who has made the shortlist a huge congratulations! It really has been an incredible year for content marketing, with a record-breaking number of entries that have come from more countries than ever before.
You will see that for our most competitive categories, there is a longer shortlist. Also in the cases that there was a tie from the judges’ scoring, all entries with equal scores have been included in the shortlist.
The winners selected from this shortlisted were announced in our live, virtual ceremony on Thursday, 25th November. View all of this year’s winners here
Best of luck to all the nominees, we look forward to awarding the winners soon!
Best Content Campaign | |
|---|---|
Geelmuyden Kiese & Kristiania University College – Education that challenges | |
John Brown South Africa & Old Mutual Corporate – Nine Yards | |
Keel & BRP – Putting our target in the riding seat to launch Lynx | |
Keel & Medela – Busting category conventions to launch Medela Purelan | |
LVB & ABN AMRO MeesPierson – The Exit Years | |
Make Your Mark & Lärarförbundet – Min lön / My salary | |
Potlatch & The Macallan – Red Collection
| |
Rationale & Edinburgh Innovations – Data-Driven Entrepreneurial Programme | |
The Precinct & Meat & Livestock Australia – Lamb Legends | |
Best B2B Campaign | |
|---|---|
3rdspace & NEC – 3rdspace – Positive Mindset | |
Autodesk – Growth in the Next Normal | |
Brafton & CFGI – How We Wrangled Dozens of SQLs for CFGI—and Counting | |
Builtvisible & Sage – Be your Own Boss – Builtvisible obliterates targets by 1200% for Sage | |
Gensler – Design Responds to a Changing World | |
iResearch Services & Pegasystems – Tech Trends: Future Proof 2025 | |
Isoline Communications & HB Reavis – The Future of Work report | |
Mahlab & Salesforce – Mahlab | Salesforce | PRO TIPS – creating a brand within itself.
| |
Maze & Germains – Xbeet enrich 200 campaign | |
OneFifty Consultancy & Sage – Your Local | |
Stein IAS & Trelleborg – Docking & Mooring | |
The Precinct & Takeda Pharmaceuticals – Access to Healthcare | |
Best Consumer | |
|---|---|
Cedar Communications Ltd & Tesco – Tesco – Helping the nation through lockdown | |
Sport5 & Heineken – Uefa Champions League Drive-In finals with John Terry | |
Geelmuyden Kiese & Kristiania University College – Education that challenges | |
John Brown & Waitrose & Partners – Waitrose & Partners Food | |
Keel & Kiddylicious – Creating a new world of content for Kiddylicious | |
Medium Rare & David Jones – David Jones | |
Puzzle & Klarna – Klarnival | |
Puzzle & Klarna UK – Why pay interest? | |
Puzzle & wilko – A Little Christmas Magic | |
Rise at Seven & GAME x PlayStation – Search for the Shapes | |
Spoon & Preem – Little things. Big difference. | |
Best Specialist | |
|---|---|
256 & Fáilte Ireland – Engaging the trade for Fáilte Ireland B2B | |
CPL & Cambridgeshire County Council – Be a care worker | |
Sport5 & Heineken – Uefa Champions League Drive-In finals with John Terry | |
Geelmuyden Kiese & Civita, The Liberal Think Tank – The World’s Most Equal Country | |
Geelmuyden Kiese & Kristiania University College – Education that Challenges | |
John Brown South Africa & Stodels Garden Centre – Beginners’ Guide to Gardening Newsletter Series | |
Spoon & Skanska – We want more | |
TCO London & Sir Kensington’s – The Food Fight: Sir Kensington’s 2020 Integrity Report | |
The Precinct & Virgin Australia – VA-X & WIN | |
Trigger Oslo & The Norwegian National Museum of Art – Art is coming home | |
Best Always-on Content | |
|---|---|
Bonnier News Brand Studio & Folkspel – Folkspel | |
Brafton – Using Content Marketing to Achieve 160% ROI | |
Brand Movers & Satair A/S – The Satair Knowledge Hub | |
Cedar Communications Ltd & British Airways – A rapid digital transformation | |
Cedar Communications Ltd & Tesco – Helping customers a little more every day | |
CPL & Thoroughbred Breeders’ Association – Great British Bonus | |
Geelmuyden Kiese & Peugeot Norway – PEUGEOT e-2008: ALWAYS ReLEVANT | |
Medium Rare & Coles – Coles Magazine | |
Medium Rare & David Jones – David Jones | |
Sea Monster Entertainment & Student Village – Lighthouse (Student Village) | |
SevenC3 & Sainsbury’s Magazine – Keep Calm and Carry On Cooking | |
Best Content Team | |
|---|---|
Autodesk – ABM Content Team | |
Bonnier News Brand Studio – BNBS Video Production | |
BrandStudio.24 – Media24 | |
John Brown South Africa – Old Mutual Corporate Team | |
Medium Rare – Coles Magazine | |
Medium Rare – David Jones | |
New Media – Mediclinic Team | |
New Media – Internal Communications Division | |
New Media – Woolworths TASTE Team | |
Pace – The Pace Studio | |
Best Branded Podcast | |
|---|---|
3rdspace & EY – 3rdspace – Change Happens | |
DHL Supply Chain – Addressing the elephant in the room podcast | |
Future Fusion & Canon Europe – Shutter Stories: A Canon podcast on photography and filmmaking | |
John Brown & Pets at Home – Pet’s at Home Puppy Podcast | |
John Brown & Waitrose & Partners – Life on a Plate from Waitrose & Partners | |
Kaspersky – Fast Forward by Tomorrow Unlocked | |
Maze & Adrian Flux – Fuelling Around: Series 2 | |
Medium Rare & Australian Seniors – Life’s Booming | |
SevenC3 & Ernst & Young (EY) – EY x Microsoft podcast – a new direction in technology | |
Speak Media & European Parkinson’s Disease Association (EPDA) – The Parkinson’s Life podcast, series two | |
Best Content Platform | |
|---|---|
93digital & CNN International Commercial – A content platform on WordPress for efficiency and scale | |
Bissinger+ GmbH & Evonik Industries AG – Elements Online | |
Brand Movers & Beumer Group – Beumer Group | |
Brand Movers & Satair A/S – How Satair provided valuable industry insights during the worst year in aviation history | |
ContentCal – Making content marketing simple, accessible and loveable | |
John Brown & NatWest – NatWest MoneySense for Young Adults | |
Maze & Adrian Flux – Influx | |
OTW & Aller Media – Motherhood | |
Progressive Content – GlobalData Media & NatWest Group – Business Builder | |
Wardour & Legal & General – Our City | |
Best Membership | |
|---|---|
Cedar Communications Ltd & British Airways – The Club magazine | |
Geelmuyden Kiese & The Church of Norway – “Wonderful is the Earth 2020” | |
Geelmuyden Kiese & The Church of Norway – A job in the Church gets you closer to life | |
John Brown & Pets at Home – Pets at Home – My VIP | |
Mahlab & Pharmaceutical Society of Australia (PSA) – Mahlab | Pharmaceutical Society of Australia (PSA) | |
Make Your Mark & Lärarförbundet – Min lön / My salary | |
Medium Rare Content Agency & Australian Institute of Company Directors – Company Director | |
OTW & The Swedish Red Cross – When things aren’t normal | |
Redactive & Institution of Occupational Safety and Health – IOSH magazine | |
Sunday & The Royal Institution of Chartered Surveyors – RICS Modus and Sunday | |
Wardour & The Chartered Institute for Securities & Investment – The Review | |
Best Travel | |
|---|---|
256 & Fáilte Ireland – How content helps visitors discover Ireland | |
BrandStudio.24 & Tourism KwaZulu-Natal – KZN has it all | |
Cedar Communications Ltd & British Airways – A rapid digital transformation | |
Cedar Communications Ltd & Cathay Pacific – In a year like no other | |
Hurricane Media & Sykes Holiday Cottages – ‘This is Your Time’ by Hurricane Media | |
Medium Rare & Qantas – Qantas Magazine + Travel Insider | |
OTW / Prime Weber Shandwick & Visit Sweden – Welcome to Sweden, when the time is right | |
Rise at Seven & Parkdean Resorts – The world’s first hedgehog holiday park | |
Sunday & P&O Cruises – P&O Cruises and Sunday | |
The Precinct & Tourism Australia – Australia Innovates | |
The Precinct & Virgin Australia – VA-X & WIN | |
Trigger Oslo & Visit Norway – Top 13.000 reasons why you should visit Northern Norway | |
Best Finance | |
|---|---|
BrandContent & Principality Building Society – Welcoming people home through relatable content | |
HDY Agency & V12 Vehicle Finance – V12 Prime Campaign | |
John Brown & NatWest – NatWest MoneySense | |
LVB & ABN AMRO MeesPierson – The Exit Years | |
OneFifty Consultancy & Sage – Your Local | |
Rise at Seven & Dojo – Cashing in on SEO | |
Sidekick Studios & Tide – Rise Entrepreneur | |
TAB Bank – Working Capital Campaign | |
The Fifth & Square – THE FIFTH x #SQUAREBYIT | |
Wardour & Deutsche Bank – Flow | |
Best Use of Print | |
|---|---|
Archant Dialogue & Air Charter Service – Cloud Magazine | |
Archant Dialogue & Bentley Motors – Bentley Magazine | |
Cedar Communications Ltd & Eurostar – Metropolitan Magazine | |
Cedar Communications SA & Thungela – Thungela Magazine | |
Foxtrot Papa & Lotus – US LOT Magazine | |
John Brown & Pets at Home – Pets at Home – My VIP | |
John Brown & Waitrose and Partners – Waitrose and Partners Health | |
Mahlab & Koala – Mahlab | Koala | |
Medium Rare & Bunnings – Bunnings Magazine | |
Medium Rare & Qantas – Qantas Magazine + Travel Insider | |
Spoon & PostNord – People by PostNord | |
Sunday & Ocado – OcadoLife and Sunday | |
Best Video – Individual | |
|---|---|
Cedar Communications SA & GAME – Price Beat Promise Video | |
Future Fusion & Canon Europe – Filming Pollinators in the dead of winter in the time of lockdown | |
Geelmuyden Kiese & Elvia – Taking Electricity for Granted | |
Geelmuyden Kiese & The Church of Norway – “Wonderful is the Earth 2020” | |
LVB & Diabetes Association Netherlands – Connect to your Heart | |
New Media & Fry Family Food – Fry’s Veganuary | |
OTW/Prime Weber Shandwick & Visit Sweden – From Sweden with Love | |
Rise at Seven & Parkdean Resorts – The World’s first Hedgehog Holiday Park | |
Spoon & SOS Alarm – Emma saved her children from the flames | |
Stein IAS & Trelleborg – SmartPort | |
Trigger Oslo & Karo Pharma – Asan – Reclaim Intimacy | |
Best Video – Series | |
|---|---|
BBC StoryWorks & ICBA (International Council of Biotechnology Associations) – Nature’s Building Blocks | |
Bonnier News Brand Studio & Leovegas – Hjuleokalendern | |
Geelmuyden Kiese & Civita, The Liberal Think Tank – The World’s Most Equal Country | |
OTW & GANT – Shaping Preppy Since 1949 | |
Redwood BBDO & Virgin Media – The Telly That Kept Us Talking – Celebrating the Power of TV in 2020 | |
Revolution Communications & Mahindra Racing – The Switch | |
Spoon & Microsoft – The New World of Work | |
The Precinct & Meat & Livestock Australia – Lamb Legends | |
The Precinct & Takeda Pharmaceuticals – Access to Healthcare | |
The Precinct & Tourism Australia – Australia Innovates | |
Tiwi & Automobili Lamborghini S.p.A. – Lamborghini’s “Countach Legacy” Series | |
Best Purpose-Led Content | |
|---|---|
BBC & Esselunga – How Togo is leading the way in finding more female farmers | |
Fever Content & Resisterhood Film – Resisterhood | |
Hyper & Climate Agency (Oslo City council) – Crushing Climate Myths | |
Hyper & Taushet tar liv (The Norwegian Equality and Anti-Discrimination Ombud, The Norwegian help line for domestic violence and The Secretary for the Emergency Centres) – Dear Neighbor – Silence kills | |
John Brown & NatWest – NatWest MoneySense | |
New Media & Woolworths – TASTE | |
Redwood BBDO & Lipton Ice Tea – Together We Hear | |
TCO London & Channel 4 – Unseen Kingdoms | |
The Fifth & YouTube – The Fifth x YouTube Originals: Pride | |
The Others & Royal Canin – Just Think About This! | |
The Precinct & Takeda Pharmaceuticals – Access to Healthcare | |
Best Use of Social Media – B2C | |
|---|---|
Cedar Communications Ltd & Mandarin Oriental – Mandrain Oriental | |
Fever & Toshiba – Toshiba Fan Park | |
Grupo Agatep Inc & SM Supermalls – The Supermoms Club: How Social Media Brought SM Supermalls Closer to Filipino Homes During the Pandemic | |
Hewitt Matthews & Universities UK International – The #WeAreTogether Campaign | |
LVB & Dutch Multiple Sclerosis Society – Face it: Multiple Sclerosis is nerve-wracking | |
New Media & Woolworths – TASTE on social: Woolworths’ real-life persona | |
Puzzle & wilko – A Little Christmas Magic | |
Rakuten – ‘Most Likely To’ Series | |
SevenC3 & Sainsbury’s – Sainsbury’s Magazine | |
Sunday & P&O Cruises – P&O Cruises and Sunday | |
Best Use of Social Media – B2B | |
|---|---|
Afiniti – Purr Better | |
Good Relations & FedEx Express – UEFA EURO 2020 | |
Imprint & MFS – MFS Institutional Active YouTube Campaign | |
Progressive Content – GlobalData Media & NatWest Group – #BeTheRoleModel: A campaign by NatWest Group, Progressive Content & Getty Images | |
Receptional & Nutanix – Comedy and Cloud Computing: An Unlikely Double Act Performs on LinkedIn
| |
Best Use of SEO | |
|---|---|
Green Park Content & Unilever – All Things Hair | |
Medium Rare & Officeworks – Noteworthy | |
Navigate Video & Breville (US) – Navigate Video: Supercharging YouTube Video for Breville | |
Rise at Seven & Parkdean Resorts – Sun, Sea & Content Strategy | |
VERB Interactive Inc & Hilton Head Island – Hilton Head Island | |
Best Use of Content Within Media Relations | |
|---|---|
Cedar Communications Ltd & Tesco – Tesco Christmas in July | |
JBH – The Digital PR Agency & MyHeritage – Baby Name Boom or Bust | |
LVB & Dutch Multiple Sclerosis Society – Face It: Multiple Sclerosis is nerve-wracking | |
Rise at Seven & Parkdean Resorts – Sun, Sea & Content Strategy | |
The Precinct & Virgin Australia – VA-X & WIN | |
Best Use of Data & Insight | |
|---|---|
Brandwatch – Covid-19 Insights Campaign | |
Cite & Puzzel – AI Persona Campaign for Puzzel | |
Content Science & The Home Depot – Scale Content Success | |
Geelmuyden Kiese & Kristiania University College – Education that Challenges | |
Progressive Content – GlobalData Media & VMS – Lead generation & activation for sector specialists | |
Best Use of Digital PR | |
|---|---|
BrandContent & Admiral – Helping keep people’s homes safe and hitting headlines too | |
Grupo Agatep & SM Supermalls – #AweSMLearning: How Digital PR Helped SM Supermalls Make Distance Learning an AweSM Experience | |
JBH & Slotsup.com – JBH X OnlyFans Rich List | |
Rise at Seven & pCloud – Invasive Apps | |
Trigger Oslo & Karo Pharma – Asan – Reclaim Intimacy | |
Best Use of Imagery | |
|---|---|
alan. & Litera – The Changing Lawyer | |
Archant Dialogue & Badrutt’s Palace Hotel – Tower Revue | |
borne & Norfolk County Council – Covid-19 Youth Campaign | |
John Brown & Waitrose and Partners – Waitrose and Partners Health | |
Mahlab & Engineers Australia (EA) – Mahlab | Innovative Engineers | |
Best Use of Influencer Marketing | |
|---|---|
Geelmuyden Kiese & Civita, The Liberal Think Tank – The world’s most equal country | |
Methods+Mastery & Biden for President – Influencers Get Out the Vote for Joe Biden for President | |
New Media & Woolworths – TASTE Made at Home | |
OneFifty Consultancy & Green Cola – 21 Days | |
Redwood BBDO & Google – Google Dear Local | |
Best Use of Innovative Technology | |
|---|---|
Cognizant Technology Solutions & BMW – Content Orchestration Platform | |
New Media & McCain – Food24 Family Cookbook made with McCain | |
Progressive Content – GlobalData Media & VMS – Lead generation & activation for sector specialists | |
Sea Monster Entertainment & Makro – Lighthouse “Makro”
| |
Tiled & Paycor – Paycor Uses Tiled to Revolutionize Their Interactive Content Development | |
Best Use of Monetised Content | |
|---|---|
Archant Dialogue & Porsche Club GB – Porsche Post | |
Cedar Communications Ltd & British Airways – BA Media and the Coronavirus Pandemic | |
Many Makers & BLOK – Keeping the Nation Moving | |
Medium Rare Content Agency & Bunnings – Bunnings Magazine | |
SevenC3 & Sainsbury’s Magazine – Reinventing our commercial portfolio | |
Best Inter-company Engagement | |
|---|---|
Archant Dialogue & Bentley Motors – Bentley Motors Retailer Communications | |
Contented Brothers & Earthware – Climbing The Mountain | |
Geelmuyden Kiese & The Church of Norway – A job in the Church gets you closer to life | |
Hyper & Capgemini – The Trojan Coffee Mug | |
New Media & Nestlé Eastern – Employee vaccine uptake campaign | |
Best Automotive | |
|---|---|
Code Red. GmbH & Daimler Truck AG – Mercedes-Benz Trucks Online | |
Code Red. GmbH & EvoBus GmbH – Mercedes-Benz Buses Online | |
Make Your Mark & Volvo Car Sweden – Edit by Volvo Car Sweden | |
OTW/Two Rivers Marketing & Volvo Construction Equipment – The Building Tomorrow Project | |
Ralle Media & Collecting Cars – Back to the Gravel | |
Best Partnership | |
|---|---|
Bonnier News Brand Studio & Folkspel – Folkspel | |
Carnaby + Company & Westpac Institutional Bank – Westpac IQ | |
Embrace & euronews – Disrupted: Moving conversation to action | |
Newhall Publishing & The Game Fair Society – The Game Fair Society | |
TCO London & Vistaprint – 99designs by Vistaprint | |
Designer of the Year | |
|---|---|
Jennifer McNally, John Brown & Pets at Home | |
Keilani Rodriguez, John Brown US & Hannaford Supermarkets | |
Mark Serra, New Media & VISI | |
Michael Meder, Pace & PepsiCo | |
Tan Parmar, John Brown & Waitrose and Partners Health | |
Editor of the Year | |
|---|---|
Alicia Miller Corbett, Pace & Four Seasons Hotels and Resorts | |
Jessica Gunn, John Brown & Waitrose and Partners Food | |
Kelda Lund, John Brown South Africa & Old Mutual Corporate | |
Nenad Senic, PM, poslovni mediji & Mestna občina Ljubljana | |
Stuart Knott, John Brown & St James’s Place | |
Content Person of the Year | |
|---|---|
Judy Wilks, Autodesk | |
Kathryn Strachan, Copy House | |
Michelle Galluzzo, The Precinct | |
Ole Henrik Stubberud & Trygve A. Tønnessen, Geelmuyden Kiese | |
Phil Young, TCO London | |
Rising Star | |
|---|---|
Abbie Schofield, SevenC3 & Sainsbury’s Magazine | |
Alice Wilkinson, John Brown & Waitrose and Partners Health | |
Michaela Caracio, Pace | |
Sera Berksoy, John Brown | |
William Howe, Many Makers | |
Register to watch the live, virtual ceremony to find out the winners
