We are pleased to announce...

The International Content Marketing Awards Shortlist

We would like to wish everyone who has made the shortlist a huge congratulations! It really has been an incredible year for content marketing, with a record-breaking number of entries that have come from more countries than ever before.

You will see that for our most competitive categories, there is a longer shortlist. Also in the cases that there was a tie from the judges’ scoring, all entries with equal scores have been included in the shortlist.

The shortlisted entries will now be judged by another set of content marketing experts to decide the gold, silver and bronze winners. The winners of the 2021 International content Marketing Awards will be announced in our live, virtual ceremony on Thursday, 25th November. We welcome everyone to join us, please just register below.

We would like to wish everyone who has made the shortlist a huge congratulations! It really has been an incredible year for content marketing, with a record-breaking number of entries that have come from more countries than ever before.

You will see that for our most competitive categories, there is a longer shortlist. Also in the cases that there was a tie from the judges’ scoring, all entries with equal scores have been included in the shortlist.

The winners selected from this shortlisted were announced in our live, virtual ceremony on Thursday, 25th November. View all of this year’s winners here

Best of luck to all the nominees, we look forward to awarding the winners soon!

Best Content Campaign
Geelmuyden Kiese & Kristiania University College – Education that challenges
John Brown South Africa & Old Mutual Corporate – Nine Yards
Keel & BRP – Putting our target in the riding seat to launch Lynx
Keel & Medela – Busting category conventions to launch Medela Purelan
LVB & ABN AMRO MeesPierson – The Exit Years
Make Your Mark & Lärarförbundet – Min lön / My salary
Potlatch & The Macallan – Red Collection
Rationale & Edinburgh Innovations – Data-Driven Entrepreneurial Programme
The Precinct & Meat & Livestock Australia – Lamb Legends
Best B2B Campaign
3rdspace & NEC – 3rdspace – Positive Mindset
Autodesk – Growth in the Next Normal
Brafton & CFGI – How We Wrangled Dozens of SQLs for CFGI—and Counting
Builtvisible & Sage – Be your Own Boss – Builtvisible obliterates targets by 1200% for Sage
Gensler – Design Responds to a Changing World
iResearch Services & Pegasystems – Tech Trends: Future Proof 2025
Isoline Communications & HB Reavis – The Future of Work report
Mahlab & Salesforce – Mahlab | Salesforce | PRO TIPS – creating a brand within itself.
Maze & Germains – Xbeet enrich 200 campaign
OneFifty Consultancy & Sage – Your Local
Stein IAS & Trelleborg – Docking & Mooring
The Precinct & Takeda Pharmaceuticals – Access to Healthcare
Best Consumer
Cedar Communications Ltd & Tesco – Tesco – Helping the nation through lockdown
Sport5 & Heineken – Uefa Champions League Drive-In finals with John Terry
Geelmuyden Kiese & Kristiania University College – Education that challenges
John Brown & Waitrose & Partners – Waitrose & Partners Food
Keel & Kiddylicious – Creating a new world of content for Kiddylicious
Medium Rare & David Jones – David Jones
Puzzle & Klarna – Klarnival
Puzzle & Klarna UK – Why pay interest?
Puzzle & wilko – A Little Christmas Magic
Rise at Seven & GAME x PlayStation – Search for the Shapes
Spoon & Preem – Little things. Big difference.
Best Specialist
256 & Fáilte Ireland – Engaging the trade for Fáilte Ireland B2B
CPL & Cambridgeshire County Council – Be a care worker
Sport5 & Heineken – Uefa Champions League Drive-In finals with John Terry
Geelmuyden Kiese & Civita, The Liberal Think Tank – The World’s Most Equal Country
Geelmuyden Kiese & Kristiania University College – Education that Challenges
John Brown South Africa & Stodels Garden Centre – Beginners’ Guide to Gardening Newsletter Series
Spoon & Skanska – We want more
TCO London & Sir Kensington’s – The Food Fight: Sir Kensington’s 2020 Integrity Report
The Precinct & Virgin Australia – VA-X & WIN
Trigger Oslo & The Norwegian National Museum of Art – Art is coming home
Best Always-on Content
Bonnier News Brand Studio & Folkspel – Folkspel
Brafton – Using Content Marketing to Achieve 160% ROI
Brand Movers & Satair A/S – The Satair Knowledge Hub
Cedar Communications Ltd & British Airways – A rapid digital transformation
Cedar Communications Ltd & Tesco – Helping customers a little more every day
CPL & Thoroughbred Breeders’ Association – Great British Bonus
Geelmuyden Kiese & Peugeot Norway – PEUGEOT e-2008: ALWAYS ReLEVANT
Medium Rare & Coles – Coles Magazine
Medium Rare & David Jones – David Jones
Sea Monster Entertainment & Student Village – Lighthouse (Student Village)
SevenC3 & Sainsbury’s Magazine – Keep Calm and Carry On Cooking
Best Content Team
Autodesk – ABM Content Team
Bonnier News Brand Studio – BNBS Video Production
BrandStudio.24 – Media24
John Brown South Africa – Old Mutual Corporate Team
Medium Rare – Coles Magazine
Medium Rare – David Jones
New Media – Mediclinic Team
New Media – Internal Communications Division
New Media – Woolworths TASTE Team
Pace – The Pace Studio
Best Branded Podcast
3rdspace & EY – 3rdspace – Change Happens
DHL Supply Chain – Addressing the elephant in the room podcast
Future Fusion & Canon Europe – Shutter Stories: A Canon podcast on photography and filmmaking
John Brown & Pets at Home – Pet’s at Home Puppy Podcast
John Brown & Waitrose & Partners – Life on a Plate from Waitrose & Partners
Kaspersky – Fast Forward by Tomorrow Unlocked
Maze & Adrian Flux – Fuelling Around: Series 2
Medium Rare & Australian Seniors – Life’s Booming
SevenC3 & Ernst & Young (EY) – EY x Microsoft podcast – a new direction in technology
Speak Media & European Parkinson’s Disease Association (EPDA) – The Parkinson’s Life podcast, series two
Best Content Platform
93digital & CNN International Commercial – A content platform on WordPress for efficiency and scale
Bissinger+ GmbH & Evonik Industries AG – Elements Online
Brand Movers & Beumer Group – Beumer Group
Brand Movers & Satair A/S – How Satair provided valuable industry insights during the worst year in aviation history
ContentCal – Making content marketing simple, accessible and loveable
John Brown & NatWest – NatWest MoneySense for Young Adults
Maze & Adrian Flux – Influx
OTW & Aller Media – Motherhood
Progressive Content – GlobalData Media & NatWest Group – Business Builder
Wardour & Legal & General – Our City
Best Membership
Cedar Communications Ltd & British Airways – The Club magazine
Geelmuyden Kiese & The Church of Norway – “Wonderful is the Earth 2020”
Geelmuyden Kiese & The Church of Norway – A job in the Church gets you closer to life
John Brown & Pets at Home – Pets at Home – My VIP
Mahlab & Pharmaceutical Society of Australia (PSA) – Mahlab | Pharmaceutical Society of Australia (PSA)
Make Your Mark & Lärarförbundet – Min lön / My salary
Medium Rare Content Agency & Australian Institute of Company Directors – Company Director
OTW & The Swedish Red Cross – When things aren’t normal
Redactive & Institution of Occupational Safety and Health – IOSH magazine
Sunday & The Royal Institution of Chartered Surveyors – RICS Modus and Sunday
Wardour & The Chartered Institute for Securities & Investment – The Review
Best Travel
256 & Fáilte Ireland – How content helps visitors discover Ireland
BrandStudio.24 & Tourism KwaZulu-Natal – KZN has it all
Cedar Communications Ltd & British Airways – A rapid digital transformation
Cedar Communications Ltd & Cathay Pacific – In a year like no other
Hurricane Media & Sykes Holiday Cottages – ‘This is Your Time’ by Hurricane Media
Medium Rare & Qantas – Qantas Magazine + Travel Insider
OTW / Prime Weber Shandwick & Visit Sweden – Welcome to Sweden, when the time is right
Rise at Seven & Parkdean Resorts – The world’s first hedgehog holiday park
Sunday & P&O Cruises – P&O Cruises and Sunday
The Precinct & Tourism Australia – Australia Innovates
The Precinct & Virgin Australia – VA-X & WIN
Trigger Oslo & Visit Norway – Top 13.000 reasons why you should visit Northern Norway
Best Finance
BrandContent & Principality Building Society – Welcoming people home through relatable content
HDY Agency & V12 Vehicle Finance – V12 Prime Campaign
John Brown & NatWest – NatWest MoneySense
LVB & ABN AMRO MeesPierson – The Exit Years
OneFifty Consultancy & Sage – Your Local
Rise at Seven & Dojo – Cashing in on SEO
Sidekick Studios & Tide – Rise Entrepreneur
TAB Bank – Working Capital Campaign
The Fifth & Square – THE FIFTH x #SQUAREBYIT
Wardour & Deutsche Bank – Flow
Best Use of Print
Archant Dialogue & Air Charter Service – Cloud Magazine
Archant Dialogue & Bentley Motors – Bentley Magazine
Cedar Communications Ltd & Eurostar – Metropolitan Magazine
Cedar Communications SA & Thungela – Thungela Magazine
Foxtrot Papa & Lotus – US LOT Magazine
John Brown & Pets at Home – Pets at Home – My VIP
John Brown & Waitrose and Partners – Waitrose and Partners Health
Mahlab & Koala – Mahlab | Koala
Medium Rare & Bunnings – Bunnings Magazine
Medium Rare & Qantas – Qantas Magazine + Travel Insider
Spoon & PostNord – People by PostNord
Sunday & Ocado – OcadoLife and Sunday
Best Video – Individual
Cedar Communications SA & GAME – Price Beat Promise Video
Future Fusion & Canon Europe – Filming Pollinators in the dead of winter in the time of lockdown
Geelmuyden Kiese & Elvia – Taking Electricity for Granted
Geelmuyden Kiese & The Church of Norway – “Wonderful is the Earth 2020”
LVB & Diabetes Association Netherlands – Connect to your Heart
New Media & Fry Family Food – Fry’s Veganuary
OTW/Prime Weber Shandwick & Visit Sweden – From Sweden with Love
Rise at Seven & Parkdean Resorts – The World’s first Hedgehog Holiday Park
Spoon & SOS Alarm – Emma saved her children from the flames
Stein IAS & Trelleborg – SmartPort
Trigger Oslo & Karo Pharma – Asan – Reclaim Intimacy
Best Video – Series
BBC StoryWorks & ICBA (International Council of Biotechnology Associations) – Nature’s Building Blocks
Bonnier News Brand Studio & Leovegas – Hjuleokalendern
Geelmuyden Kiese & Civita, The Liberal Think Tank – The World’s Most Equal Country
OTW & GANT – Shaping Preppy Since 1949
Redwood BBDO & Virgin Media – The Telly That Kept Us Talking – Celebrating the Power of TV in 2020
Revolution Communications & Mahindra Racing – The Switch
Spoon & Microsoft – The New World of Work
The Precinct & Meat & Livestock Australia – Lamb Legends
The Precinct & Takeda Pharmaceuticals – Access to Healthcare
The Precinct & Tourism Australia – Australia Innovates
Tiwi & Automobili Lamborghini S.p.A. – Lamborghini’s “Countach Legacy” Series
Best Purpose-Led Content
BBC & Esselunga – How Togo is leading the way in finding more female farmers
Fever Content & Resisterhood Film – Resisterhood
Hyper & Climate Agency (Oslo City council) – Crushing Climate Myths
Hyper & Taushet tar liv (The Norwegian Equality and Anti-Discrimination Ombud, The Norwegian help line for domestic violence and The Secretary for the Emergency Centres) – Dear Neighbor – Silence kills
John Brown & NatWest – NatWest MoneySense
New Media & Woolworths – TASTE
Redwood BBDO & Lipton Ice Tea – Together We Hear
TCO London & Channel 4 – Unseen Kingdoms
The Fifth & YouTube – The Fifth x YouTube Originals: Pride
The Others & Royal Canin – Just Think About This!
The Precinct & Takeda Pharmaceuticals – Access to Healthcare
Best Use of Social Media – B2C
Cedar Communications Ltd & Mandarin Oriental – Mandrain Oriental
Fever & Toshiba – Toshiba Fan Park
Grupo Agatep Inc & SM Supermalls – The Supermoms Club: How Social Media Brought SM Supermalls Closer to Filipino Homes During the Pandemic
Hewitt Matthews & Universities UK International – The #WeAreTogether Campaign
LVB & Dutch Multiple Sclerosis Society – Face it: Multiple Sclerosis is nerve-wracking
New Media & Woolworths – TASTE on social: Woolworths’ real-life persona
Puzzle & wilko – A Little Christmas Magic
Rakuten – ‘Most Likely To’ Series
SevenC3 & Sainsbury’s – Sainsbury’s Magazine
Sunday & P&O Cruises – P&O Cruises and Sunday
Best Use of Social Media – B2B
Afiniti – Purr Better
Good Relations & FedEx Express – UEFA EURO 2020
Imprint & MFS – MFS Institutional Active YouTube Campaign
Progressive Content – GlobalData Media & NatWest Group – #BeTheRoleModel: A campaign by NatWest Group, Progressive Content & Getty Images
Receptional & Nutanix – Comedy and Cloud Computing: An Unlikely Double Act Performs on LinkedIn
Best Use of SEO
Green Park Content & Unilever – All Things Hair
Medium Rare & Officeworks – Noteworthy
Navigate Video & Breville (US) – Navigate Video: Supercharging YouTube Video for Breville
Rise at Seven & Parkdean Resorts – Sun, Sea & Content Strategy
VERB Interactive Inc & Hilton Head Island – Hilton Head Island
Best Use of Content Within Media Relations
Cedar Communications Ltd & Tesco – Tesco Christmas in July
JBH – The Digital PR Agency & MyHeritage – Baby Name Boom or Bust
LVB & Dutch Multiple Sclerosis Society – Face It: Multiple Sclerosis is nerve-wracking
Rise at Seven & Parkdean Resorts – Sun, Sea & Content Strategy
The Precinct & Virgin Australia – VA-X & WIN
Best Use of Data & Insight
Brandwatch – Covid-19 Insights Campaign
Cite & Puzzel – AI Persona Campaign for Puzzel
Content Science & The Home Depot – Scale Content Success
Geelmuyden Kiese & Kristiania University College – Education that Challenges
Progressive Content – GlobalData Media & VMS – Lead generation & activation for sector specialists
Best Use of Digital PR
BrandContent & Admiral – Helping keep people’s homes safe and hitting headlines too
Grupo Agatep & SM Supermalls – #AweSMLearning: How Digital PR Helped SM Supermalls Make Distance Learning an AweSM Experience
JBH & Slotsup.com – JBH X OnlyFans Rich List
Rise at Seven & pCloud – Invasive Apps
Trigger Oslo & Karo Pharma – Asan – Reclaim Intimacy
Best Use of Imagery
alan. & Litera – The Changing Lawyer
Archant Dialogue & Badrutt’s Palace Hotel – Tower Revue
borne & Norfolk County Council – Covid-19 Youth Campaign
John Brown & Waitrose and Partners – Waitrose and Partners Health
Mahlab & Engineers Australia (EA) – Mahlab | Innovative Engineers
Best Use of Influencer Marketing
Geelmuyden Kiese & Civita, The Liberal Think Tank – The world’s most equal country
Methods+Mastery & Biden for President – Influencers Get Out the Vote for Joe Biden for President
New Media & Woolworths – TASTE Made at Home
OneFifty Consultancy & Green Cola – 21 Days
Redwood BBDO & Google – Google Dear Local
Best Use of Innovative Technology
Cognizant Technology Solutions & BMW – Content Orchestration Platform
New Media & McCain – Food24 Family Cookbook made with McCain
Progressive Content – GlobalData Media & VMS – Lead generation & activation for sector specialists
Sea Monster Entertainment & Makro – Lighthouse “Makro”
Tiled & Paycor – Paycor Uses Tiled to Revolutionize Their Interactive Content Development
Best Use of Monetised Content
Archant Dialogue & Porsche Club GB – Porsche Post
Cedar Communications Ltd & British Airways – BA Media and the Coronavirus Pandemic
Many Makers & BLOK – Keeping the Nation Moving
Medium Rare Content Agency & Bunnings – Bunnings Magazine
SevenC3 & Sainsbury’s Magazine – Reinventing our commercial portfolio
Best Inter-company Engagement
Archant Dialogue & Bentley Motors – Bentley Motors Retailer Communications
Contented Brothers & Earthware – Climbing The Mountain
Geelmuyden Kiese & The Church of Norway – A job in the Church gets you closer to life
Hyper & Capgemini – The Trojan Coffee Mug
New Media & Nestlé Eastern – Employee vaccine uptake campaign
Best Automotive
Code Red. GmbH & Daimler Truck AG – Mercedes-Benz Trucks Online
Code Red. GmbH & EvoBus GmbH – Mercedes-Benz Buses Online
Make Your Mark & Volvo Car Sweden – Edit by Volvo Car Sweden
OTW/Two Rivers Marketing & Volvo Construction Equipment – The Building Tomorrow Project
Ralle Media & Collecting Cars – Back to the Gravel
Best Partnership
Bonnier News Brand Studio & Folkspel – Folkspel
Carnaby + Company & Westpac Institutional Bank – Westpac IQ
Embrace & euronews – Disrupted: Moving conversation to action
Newhall Publishing & The Game Fair Society – The Game Fair Society
TCO London & Vistaprint – 99designs by Vistaprint
Designer of the Year
Jennifer McNally, John Brown & Pets at Home
Keilani Rodriguez, John Brown US & Hannaford Supermarkets
Mark Serra, New Media & VISI
Michael Meder, Pace & PepsiCo
Tan Parmar, John Brown & Waitrose and Partners Health
Editor of the Year
Alicia Miller Corbett, Pace & Four Seasons Hotels and Resorts
Jessica Gunn, John Brown & Waitrose and Partners Food
Kelda Lund, John Brown South Africa & Old Mutual Corporate
Nenad Senic, PM, poslovni mediji & Mestna občina Ljubljana
Stuart Knott, John Brown & St James’s Place
Content Person of the Year
Judy Wilks, Autodesk
Kathryn Strachan, Copy House
Michelle Galluzzo, The Precinct
Ole Henrik Stubberud & Trygve A. Tønnessen, Geelmuyden Kiese
Phil Young, TCO London
Rising Star
Abbie Schofield, SevenC3 & Sainsbury’s Magazine
Alice Wilkinson, John Brown & Waitrose and Partners Health
Michaela Caracio, Pace
Sera Berksoy, John Brown
William Howe, Many Makers

Register to watch the live, virtual ceremony to find out the winners