The Content Marketing Association

Awards 2020

Case studies show reel

Award Winning

Best Use of SEO 2020: How Future Fusion Awoke A Sleeping Giant for Canon

Award Winning

Best use of Content within Media Relations 2020: SEMrush

Award Winning

Best Use of Social Media B2C 2020: Zoopla Fort Challenge by Lucky Generals

Award Winning

Best Partnership 2020: Levi’s Here & Now – TCO London

Award Winning

Best Consumer 2020: Parenting in a Digital World – Pace for Verizon

Award Winning

Best Branded Podcast 2020: Fuelling Around – Maze Group for Adrian Flux

Award Winning

Best Membership 2020: The Biomedical Scientist – Redactive for the Institute of Biomedical Science

Award Winning

Best Use of Data & Insight 2020: iProspect for Clarks

Award Winning

Best Use of Print 2020: Sandwich Magazine – TCO London for Sir Kensington’s

Award Winning

Best Video Series 2020: Ardbeg’s ‘Smoke Sessions’ with DJ BBQ – TCO London

Award Winning

Best Automotive 2020: The Megaproject Listing – OTW for Volvo CE

Award Winning

Best Use of Imagery 2020: If the Light Pollution Cleared – Rise at Seven for Under Lucky Stars

Award Winning

Best Video Individual 2020: Know Your Rights – Geelmuyden Kiese for The Norwegian Labour Inspection Authority

Award Winning

Best Use of Digital PR 2020: Christmas Tinner – Rise at Seven for Game

Award Winning

Best Use of Social Media B2B 2020: Squaring the circle – Spoon for Sandvik Coromant

Award Winning

Best Use of Innovative Technology 2020: StoryStackr – Machine_ for Sanlam Connect

Award Winning

Best Content Platform 2020: Pace for PepsiCo

Award Winning

Best Specialist 2020: Sister Taverna – Geelmuyden Kiese for The Norwegian Directorate for civil protection (DSB)

The International Content Marketing Awards is the gold standard for the content marketing industry and has grown consistently over the last ten years. Entries now pour in from across the world with companies from over 25 countries taking part.

We all know 2020 was a challenging year, so the CMA were really impressed by the quality of work entered from our industry. We have saw reactive content campaigns as well as long-term strategies delivered that show significant impact and results.

The standard improves each year, so the winners should feel incredibly proud, especially when looking at the strength of the shortlist. Huge congratulations to all the winners of 2020.

2020 Best All-Round Agencies

Large (over 50 staff)

Winner: Cedar
Runner-up: Rise at Seven

Medium (11-50 staff)

Winner: Future Fusion
Runner-up: OneFifty

Small (up to 10 staff)

Winner: Brand Content
Runner-up: Navigate Video

2020 Awards Winners

Best use of Print

Gold: TCO London & Sir Kensington’s/Unilever – Sandwich Magazine
Silver: OTW & Stockholm Chamber of Commerce – STHLM Magazine
Bronze: John Brown Media & Waitrose & Partners – Waitrose & Partners Food



Best Content Platform

Gold: John Brown Media & Waitrose & Partners – Waitrose & Partners Food App
Silver: Pace & PepsiCo – PepsiCo Jobs Stories Site
Bronze: John Brown Media & NatWest – NatWest MoneySense



Best use of Social Media B2C

Gold: Lucky Generals & Zoopla – Zoopla Fort Challenge
Silver: Geelmuyden Kiese & Experis Academy – The Loaf Code
Bronze: Hearst Content Agency & Asda



Best Content Team

Gold: Medium Rare Content Agency & Qantas Magazine + Travel Insider
Silver: Cedar & Tesco Content Team
Bronze: 256 – Conquer Challenges with Creativity and Curiosity

Best B2B Campaign

Gold: Geelmuyden Kiese & The Norwegian Labour Inspection Authority – Know Your Rights
Silver: Spoon & Sandvik Coromant – Squaring the Circle
Bronze: Edge & Vero – Committed to Broker Success

Best Annual Always-On Content Strategy

Gold: Medium Rare Content Agency & Coles – Coles Magazine
Silver: John Brown Media & Neste – Neste Thought Leadership Content Program
Bronze: 256 & University of Limerick – Postgraduate Success for the University of Limerick

Best Consumer

Gold: Edge & Virgin Money Australia – You Do You
Silver: Cedar & Tesco – Every Little Helps
Bronze: Pace & Verizon Wireless – Parenting in a Digital World



Best Content Campaign

Gold: John Brown Media & St James’s Place – St James’s Place
Silver: Geelmuyden Kiese & The Norwegian Directorate for Civil Protection (DSB) – Sisterna Taverna
Bronze: Spoon & Sandvik Coromant – Squaring the Circle

Best Finance

Gold: Puzzle & Klarna UK – Heartbeats4Sneakers
Silver: John Brown South Africa & Capitec – Capitec Move Campaign
Bronze: Edge & Virgin Money Australia – You Do You

Best use of Influencer Marketing

Gold: Lucky Generals & Zoopla – Zoopla Fort Challenge
Silver: The Fifth Agency & HUN Wines – The HUNdred Society
Bronze: Fluential & Adrian Flux Insurance – Capturing a Hyper-Engaged Audience with Influencers

Best Membership

Gold: Redactive & Institute of Biomedical Science – The Biomedical Scientist
Silver: John Brown Media & Pets at Home – MyVIP
Bronze: Dialogue & Harley-Davidson and the Harley Owners Group – From Freedom to Lockdown



Best Specialist

Gold: Geelmuyden Kiese & The Norwegian Directorate for Civil Protection (DSB) – Sisterna Taverna
Silver: 256 & Irish Life – In Search of Pension Parity
Bronze: Geelmuyden Kiese & Av-og-til – Sing for Maria



Best use of Data & Insight

Gold: Sea Monster Entertainment & Capitec Bank South Africa – LIVIN IT UP
Silver: iProspect & Clarks – Schooling the UK’s Parents
Bronze: John Brown Media & Neste – Thought Leadership Content for New Global Markets



Best Video – Series

Gold: TCO London & Ardbeg/Glenmorangie Company – Ardbeg’s ‘Smoke Sessions’ with DJ BBQ
Silver: The Fifth Agency & Lucozade Energy – #POSITIVECHAIN
Bronze: Geelmuyden Kiese & Av-og-til – A Year of Change



Best Video Individual

Gold: Geelmuyden Kiese & The Norwegian Labour Inspection Authority – Know Your Rights
Silver: BBC StoryWorks & Deloitte LLP – Bringing Finance to Rural India
Bronze: Spoon & Sandvik Coromant – The Seven Year Challenge



Editor of the Year

Gold: Michael Jones, Progressive Content
Silver: Kate Cornish, John Brown Media – Pets at Home
Bronze: Nikki Duffy, John Brown Media – Waitrose & Partners

Best use of Innovative Technology

Gold: Machine_ & Sanlam – Sanlam Connect StoryStackr
Silver: OTW & The Swedish Red Cross – Dare to Save Lives
Bronze: Puzzle & Klarna UK – Heartbeats4Sneakers



Best Travel

Gold: Medium Rare Content Agency & Qantas – Qantas Magazine + Travel Insider
Silver: Cedar & Mandarin Oriental Hotels – Enjoy Your Stay (At Home)
Bronze: TCO London & Destination Canada – How To Canada

Best use of SEO

Gold: Future Fusion & Canon Europe – Pro Stories
Silver: VERB Interactive Inc. & Experience Kissimmee – Experience Kissimmee
Bronze: Green Park Content & Unilever – All Things Hair



Designer of the Year

Gold: Tan Parmar, John Brown Media and Waitrose & Partners Health
Silver: Kerry Wakefield, John Brown Media and Waitrose & Partners Food
Bronze: Richard Berry, Dialogue and Bentley Motors

Best Branded Podcast

Gold: John Brown Media & Pets at Home – Puppy Podcast
Silver: Future Fusion & Canon Europe – Shutter Stories: A Canon Podcast on Photography and Filmmaking
Bronze: To The End & Adrian Flux – Fuelling Around



Best use of Imagery

Gold: Rise at Seven & Under Lucky Stars – If the Light Pollution Cleared
Silver: John Brown Media and Waitrose & Partners – Waitrose & Partners Food
Bronze: Dialogue and Bentley Motors – Poetry in Motion



Best Automotive

Gold: OTW & Volvo Construction Equipment – The Megaproject Listing
Silver: HyperRedink & The City Council of Oslo – A Better Alternative
Bronze: Dialogue & Bentley Motors – Adapt and Overcome



Best Inter Company Engagement

Gold: Geelmuyden Kiese & YS (The Confederation of Vocational Unions) – When You Need To Be There For Others, We Are There For You
Silver: OTW & IKEA – Global Newsroom
Bronze: New Media & AB InBev Africa Zone – Security Covid-19

Best use of Content Within Media Relations

Gold: SEMrush – Uncovering Hidden Stories with Statistics
Silver: Geelmuyden Kiese & The Norwegian Directorate for Civil Protection (DSB) – Sisterna Taverna
Bronze: BrandContent & Admiral – Visualising the Future of Mobility



Best use of Social Media B2B – Sponsored by Content Cal

Gold: Spoon & Sandvik Coromant – Squaring the Circle
Silver: Progressive Content & NatWest Group – Always on Social
Bronze: Stein IAS & The Chip Shop Awards – #SaveCreativeSoul



Best use of Monetised Content

Gold: Cedar & British Airways – BA Media
Silver: John Brown Media & Waitrose & Partners – Waitrose & Partners Food
Bronze: SevenC3 & Sainsbury’s – Sainsbury’s Magazine

Best use of Digital PR

Gold: Rise at Seven & GAME – Christmas Tinner
Silver: 10 Yetis Digital & Alertr – Making Sure the PR-ice is Right
Bronze: 10 Yetis Digital & Hillarys – Staying Home With Hillarys



Best Partnership

Gold: TCO London & Levi’s – Here & Now
Silver: Nature Research Custom Media & KAUST – KAUST Discovery
Bronze: Bridge Studios and KIA – Power To Surprise



Rising Star

Winner: Carrie Rose, Rise at Seven

Best Freelance

Winner: Libby Marks, Write on Tyne

Best Freelance Project

Winner: Andrea Sexton & Marmalade Trust – Loneliness Awareness Week Campaign 2020

Ready to enter the 2021 International Content Marketing Awards?