The International Content Marketing Awards is the gold standard for the content marketing industry and has grown consistently over the last ten years. Entries now pour in from across the world with companies from over 25 countries taking part.
We all know 2020 has been a challenging year, so the CMA are really impressed by the quality of work entered from our industry. We have seen reactive content campaigns as well as long-term strategies delivered that show significant impact and results.
The standard improves each year, so the winners should feel incredibly proud, especially when looking at the strength of this year’s shortlist.
Huge congratulations to all the winners of 2020.
2020 Best All-Round Agencies
Large (over 50 staff)
Winner: Cedar
Runner-up: Rise at Seven
Medium (11-50 staff)
Winner: Future Fusion
Runner-up: OneFifty
Small (up to 10 staff)
Winner: Brand Content
Runner-up: Navigate Video
2020 Awards Winners
Best use of Print
Gold: TCO London & Sir Kensington’s/Unilever – Sandwich Magazine
Silver: OTW & Stockholm Chamber of Commerce – STHLM Magazine
Bronze: John Brown Media & Waitrose & Partners – Waitrose & Partners Food
Best Content Platform
Gold: John Brown Media & Waitrose & Partners – Waitrose & Partners Food App
Silver: Pace & PepsiCo – PepsiCo Jobs Stories Site
Bronze: John Brown Media & NatWest – NatWest MoneySense
Best use of Social Media B2C
Gold: Lucky Generals & Zoopla – Zoopla Fort Challenge
Silver: Geelmuyden Kiese & Experis Academy – The Loaf Code
Bronze: Hearst Content Agency & Asda
Best Content Team
Gold: Medium Rare Content Agency & Qantas Magazine + Travel Insider
Silver: Cedar & Tesco Content Team
Bronze: 256 – Conquer Challenges with Creativity and Curiosity
Best B2B Campaign
Gold: Geelmuyden Kiese & The Norwegian Labour Inspection Authority – Know Your Rights
Silver: Spoon & Sandvik Coromant – Squaring the Circle
Bronze: Edge & Vero – Committed to Broker Success
Best Annual Always-On Content Strategy
Gold: Medium Rare Content Agency & Coles – Coles Magazine
Silver: John Brown Media & Neste – Neste Thought Leadership Content Program
Bronze: 256 & University of Limerick – Postgraduate Success for the University of Limerick
Best Consumer
Gold: Edge & Virgin Money Australia – You Do You
Silver: Cedar & Tesco – Every Little Helps
Bronze: Pace & Verizon Wireless – Parenting in a Digital World
Best Content Campaign
Gold: John Brown Media & St James’s Place – St James’s Place
Silver: Geelmuyden Kiese & The Norwegian Directorate for Civil Protection (DSB) – Sisterna Taverna
Bronze: Spoon & Sandvik Coromant – Squaring the Circle
Best Finance
Gold: Puzzle & Klarna UK – Heartbeats4Sneakers
Silver: John Brown South Africa & Capitec – Capitec Move Campaign
Bronze: Edge & Virgin Money Australia – You Do You
Best use of Influencer Marketing
Gold: Lucky Generals & Zoopla – Zoopla Fort Challenge
Silver: The Fifth Agency & HUN Wines – The HUNdred Society
Bronze: Fluential & Adrian Flux Insurance – Capturing a Hyper-Engaged Audience with Influencers
Best Membership
Gold: Redactive & Institute of Biomedical Science – The Biomedical Scientist
Silver: John Brown Media & Pets at Home – MyVIP
Bronze: Dialogue & Harley-Davidson and the Harley Owners Group – From Freedom to Lockdown
Best Specialist
Gold: Geelmuyden Kiese & The Norwegian Directorate for Civil Protection (DSB) – Sisterna Taverna
Silver: 256 & Irish Life – In Search of Pension Parity
Bronze: Geelmuyden Kiese & Av-og-til – Sing for Maria
Best use of Data & Insight
Gold: Sea Monster Entertainment & Capitec Bank South Africa – LIVIN IT UP
Silver: iProspect & Clarks – Schooling the UK’s Parents
Bronze: John Brown Media & Neste – Thought Leadership Content for New Global Markets
Best Video – Series
Gold: TCO London & Ardbeg/Glenmorangie Company – Ardbeg’s ‘Smoke Sessions’ with DJ BBQ
Silver: The Fifth Agency & Lucozade Energy – #POSITIVECHAIN
Bronze: Geelmuyden Kiese & Av-og-til – A Year of Change
Best Video Individual
Gold: Geelmuyden Kiese & The Norwegian Labour Inspection Authority – Know Your Rights
Silver: BBC StoryWorks & Deloitte LLP – Bringing Finance to Rural India
Bronze: Spoon & Sandvik Coromant – The Seven Year Challenge
Editor of the Year
Gold: Michael Jones, Progressive Content
Silver: Kate Cornish, John Brown Media – Pets at Home
Bronze: Nikki Duffy, John Brown Media – Waitrose & Partners
Best use of Innovative Technology
Gold: Machine_ & Sanlam – Sanlam Connect StoryStackr
Silver: OTW & The Swedish Red Cross – Dare to Save Lives
Bronze: Puzzle & Klarna UK – Heartbeats4Sneakers
Best Travel
Gold: Medium Rare Content Agency & Qantas – Qantas Magazine + Travel Insider
Silver: Cedar & Mandarin Oriental Hotels – Enjoy Your Stay (At Home)
Bronze: TCO London & Destination Canada – How To Canada
Best use of SEO
Gold: Future Fusion & Canon Europe – Pro Stories
Silver: VERB Interactive Inc. & Experience Kissimmee – Experience Kissimmee
Bronze: Green Park Content & Unilever – All Things Hair
Designer of the Year
Gold: Tan Parmar, John Brown Media and Waitrose & Partners Health
Silver: Kerry Wakefield, John Brown Media and Waitrose & Partners Food
Bronze: Richard Berry, Dialogue and Bentley Motors
Best Branded Podcast
Gold: John Brown Media & Pets at Home – Puppy Podcast
Silver: Future Fusion & Canon Europe – Shutter Stories: A Canon Podcast on Photography and Filmmaking
Bronze: To The End & Adrian Flux – Fuelling Around
Best use of Imagery
Gold: Rise at Seven & Under Lucky Stars – If the Light Pollution Cleared
Silver: John Brown Media and Waitrose & Partners – Waitrose & Partners Food
Bronze: Dialogue and Bentley Motors – Poetry in Motion
Best Automotive
Gold: OTW & Volvo Construction Equipment – The Megaproject Listing
Silver: HyperRedink & The City Council of Oslo – A Better Alternative
Bronze: Dialogue & Bentley Motors – Adapt and Overcome
Best Inter Company Engagement
Gold: Geelmuyden Kiese & YS (The Confederation of Vocational Unions) – When You Need To Be There For Others, We Are There For You
Silver: OTW & IKEA – Global Newsroom
Bronze: New Media & AB InBev Africa Zone – Security Covid-19
Best use of Content Within Media Relations
Gold: SEMrush – Uncovering Hidden Stories with Statistics
Silver: Geelmuyden Kiese & The Norwegian Directorate for Civil Protection (DSB) – Sisterna Taverna
Bronze: BrandContent & Admiral – Visualising the Future of Mobility
Best use of Social Media B2B – Sponsored by Content Cal
Gold: Spoon & Sandvik Coromant – Squaring the Circle
Silver: Progressive Content & NatWest Group – Always on Social
Bronze: Stein IAS & The Chip Shop Awards – #SaveCreativeSoul
Best use of Monetised Content
Gold: Cedar & British Airways – BA Media
Silver: John Brown Media & Waitrose & Partners – Waitrose & Partners Food
Bronze: SevenC3 & Sainsbury’s – Sainsbury’s Magazine
Best use of Digital PR
Gold: Rise at Seven & GAME – Christmas Tinner
Silver: 10 Yetis Digital & Alertr – Making Sure the PR-ice is Right
Bronze: 10 Yetis Digital & Hillarys – Staying Home With Hillarys
Best Partnership
Gold: TCO London & Levi’s – Here & Now
Silver: Nature Research Custom Media & KAUST – KAUST Discovery
Bronze: Bridge Studios and KIA – Power To Surprise
Rising Star
Winner: Carrie Rose, Rise at Seven
Best Freelance
Winner: Libby Marks, Write on Tyne
Best Freelance Project
Winner: Andrea Sexton & Marmalade Trust – Loneliness Awareness Week Campaign 2020
