Audio Trends Report
How should brands approach podcasts – how do they ensure they get significant reach and which formats most engage the listeners? There are also issues surrounding search namely how does voice impact brands’ SEO and content strategies? How can brands best ensure a presence on smart speakers like the Amazon Echo?
We thought the best people to answer these questions were representatives of our CMA members. People at the content coalface who are having to address these issues on a daily basis.
So we have produced a report on audio trends looking at the rise of podcasts and whether they will prove to be just a passing fad, as well assessing how voice is impacting content creation and distribution.
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