What is Content Marketing?

It’s close to 12 months since we launched our first CMA webinar, and since then delivered 150+ content marketing webinars, with thousands of people joining from across the world.

So as we approach the first anniversary of CMA Learning, we’re looking to cover a question that we’ve not investigated in one of our webinars yet, but due to an ever-growing audience, we’re running a special event: What is Content Marketing?

This is a question that’s often asked, not only by some of the new members of our community, but also those that have worked within publishing or marketing for some time and maybe noticed the slow merge of certain teams and departments. That’s exactly why we’re running this event.

This session isn’t just for those new to the content marketing industry, and we’re hoping to set up a real conversation with some of the biggest names in our industry. We’ll look back at examples of content marketing and what the future of the industry will look like.

So, whether you’ve found yourself Googling ‘what is content marketing’ or you’ve been in the content industry for 15 years, we’d love for you to join us and form part of the discussion around content marketing.

Meet the panel:

  • Kate McLeod – Business Director, Cedar
  • Sarah O’Kane – Head of Partnerships, TCO London
  • Ed Hutchinson – Sales and Marketing Director, Future Fusion