Wavemaker Opens For Business In UK
Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business.
Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, Compare the Market, Morrisons, Nationwide, BMW and Danone.
Other key members of the Wavemaker UK leadership team include Anna Hickey as Managing Director, Paul Hutchison as Chief Operating Officer, Chief Data Officer David Fletcher, Chief Product Officer Alex Steer, Sandeep Vohra as Chief Finance Officer and Verra Budimlija as Chief Strategy Officer.
Wavemaker is based around its unique approach to the purchase journey, designed to help clients translate audience behaviours into transformative business decisions.
Jason Dormieux, CEO of Wavemaker UK, said: “It’s time for a new kind of agency, one based around our belief that real business results for clients and media creativity can only be delivered by a true balance of media, content, and technology. Wavemaker is that agency, and it’s exciting to embark on our journey of growth and transformation with so many exceptional clients, media partners, and Wavemaker people.”
Wavemaker will have offices in 90 countries with over 8,500 employees. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer’s purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world’s most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 35 markets and across more than 70 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company. For more information, go to www.wavemakerglobal.com
GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.
UK Marketing Director
Phone: +44 7795391206