Vivid launched innovative new Boutique content marketing agency
Today sees the launch of innovative new boutique content marketing agency, Vivid.
The brainchild of three former-Future senior executives, Vivid promises to provide agile, highly engaging content solutions for clients – from magazines to apps and all the things the internet loves.
Vivid has been set up by: Jayne Caple, formerly FuturePlus managing director; Sean Atkins, formerly FuturePlus digital director; and Rob Abbott, previously Future plc’s creative director.
Jayne says: “We no longer believe in the traditional agency model. Big agencies are big bureaucracies, rigid in the face of an ever-evolving media landscape. Traditional ‘time tested’ methods can get in the way of modern customer engagement. So we decided to find a better way and we’ve backed ourselves to deliver it with Vivid.”
Rob adds: “Vivid’s boutique content marketing approach brings a level of passion and a deep connection with every account that is unrivalled. We tailor our thinking to each individual client because every brand is different. We listen (really listen), formulate a unique strategy and then deliver only what your brand needs.”
With decades of experience between them, the Vivid team have a heritage of delivering content solutions for a roster of international blue chip brands including: Sony, Tesco, O2, Virgin, Fender and Adobe, as well as membership organisations including The PFA, Musicians’ Union, University Of Oxford and GMB. Their award-winning branded content has been recognised at the International Content Marketing and DMA awards, as well as the Digital Impact Awards.
Vivid will offer clients ‘magazines, apps and the things the internet loves’ with a boutique twist which brings a level of passion and a deep connection with every account that is unrivalled by traditional agencies.
Sean adds: “We’re incredibly excited to be able to offer clients the kind of personal service and world class content expertise their brands deserve. Our agile, boutique approach to strategy, creation, delivery and results is the difference between good and brilliant content. The three of us are going back to the roots of brilliant content marketing.”