Using Interactive Content to Create Higher Engagement

April 13th, 2017


We are delighted to announce that the next Digital Breakfast of 2017 will be held on Wednesday 3rd of May. The topic will be:

Using Interactive Content to Create Higher Engagement

The speakers for this breakfast will be showcasing best practise for interactive content and discussing the advances in dynamic content, content apps, live video and more.


Marvyn Email

Marvyn Harrison, Content and Services Manager at Samsung Business UK

Marvyn Harrison is a passionate and experienced content and technology professional with experience across content creation, distribution, strategy and licensing. Having seen how content has become essential to most businesses he is excited about being a part of Samsung’s place in the VR ecosystem in UK&I.

Marvyn will be discussing the Samsung VR content platform and the role content plays in the Samsung product ecosystem.

Paul email imagePaul Archer, Co-Founder and Managing Director of Duel

Duel is founded by UK based Paul Archer-technologist, Best-selling Author and World Record-breaking Adventurer. Paul initially launched Duel the app – a photo challenge game. But it soon became clear that the gamification and crowdsourcing of content for retailers and brands was vastly untapped – heavily reliant on scraping social networks for content.  Paul set out with co-founder, Panagiotis ‘Naio’ Tsarouchis, and a team of game developers and brand veterans to build a platform that could place customers and their content at the heart of every retail, advertising and marketing channel.

Paul has spoken at TEDx, SXSW, festival of media, Cannes Lions 2016, Social Media Week and numerous other conferences and events around the world. He’s currently researching his next book on the impact of innovation on the future of the global retail brand experience.

Devices and platforms are evolving at a breath-taking rate, and we should definitely be swept away by what this means for the future of content. But ultimately, success for retail brands comes down to how consumers choose to engage with interactive content and its ability to drive sales. Paul Archer, technologist and founder of Duel, talks about how the impetus for brands to be more authentic in their marketing continues to escalate, and how emerging technology means that customers will be front and centre of brands’ best performing content.

Roy - email

Roy Murphy, Founder, BAM Mobile

Roy Murphy is co-founder of BAM, a mobile products agency focusing on helping businesses innovate fast.

He helps clients from entertainment, publishing, sport and consumer goods understand and then profit from the emerging economy in conversation – chatbots, messaging and voice – as well as good old apps.

Roy will be talking about the hows, whys, whats (and nots) of bots for businesses.


How to book your place:

Please fill in the online booking form here.

A great selection of complementary food is served from 8.30am with presentations starting at 9am allowing time for some networking with a bacon sandwich!

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Ashley Norris

Ashley brings with him a wealth of experience in the content space and has worked with The CMA for several years, after being commissioned to write key feature articles, as well as editing our Industry Reports. He is now working as a content/social media/PR consultant for a number of clients mainly in the tech/media arena.



Wednesday 3rd May 2017

9am – 11am (Breakfast is served from 8:30am)


Etc Venues
51-53 Hatton Garden


CMA Members: £75 + VAT

Non Members: £150 + VAT


A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reachLaura Heywood, Commercial Editor, Retail Week

Very interesting to see how major brands see their business and the futureJoe Riordan, Marketing Analyst, REED

Fresh, Brilliant and up to dateGabriela Izquierdo, Digital Designer, Financial Times

Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting


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