Thinking Outside the Inbox: Why You Need an Email Strategy

July 9th, 2019

“Email is still the number one most effective one-to-one communication channel for marketers.” — Adobe

According to the Radicati Group, there are roughly 3.9 billion email users worldwide. That’s over half of the world’s population! Imagine the possibilities of an email campaign coupled with a strong strategy—they’re endless!

Quick recap, for the forgetful:

Subject Line

  • Avoid being gimmicky.
  • Instill a sense of urgency and curiosity.
  • Personalization is helpful.
  • Build anticipation of what’s waiting behind the subject line.
  • Emphasis on “to the point.” You have minimal time to engage and inform before the reader loses interest.
  • Find the balance between being engaging and informative.
  • 3.9 billion email users worldwide.
  • Relevance is key — whether that is demonstrated through a strong subject line or the opening paragraph. Misleading subjects can lead to credibility loss, not only for your email, but also your brand.
  • One crucial tactic that brings an email strategy from “good” to “great” is staying true to your brand’s voice.
  • As strategies change and evolve, the important thing to remember is to be genuineeffective and creative. (Remember you’re writing for the attention span of a goldfish.)
  Share: Posted in CMA Blog