Sustaining Super Engagement Through Content Marketing – 8th November 2017

October 31st, 2017

The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three to four individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience.

You’ll learn and discuss successful content marketing strategies, winning tactics, case studies and tips from experienced content marketing practitioners and experts.

Speakers for this breakfast will discuss how to use specific, niche, personalised content that builds and maintains a relationship with your audience.

Speakers:

Clare Chadburn, Head of Development, Wisebuddah

Clare Chadburn is Head of Development at Wisebuddah, having previously been a producer at Radio 1, initially across the station’s multi-platform and podcast content but ultimately producing Zane Lowe, Jo Whiley, Steve Lamacq and Huw Stephens.

Founded in 1994 by ex-Radio 1 DJ Mark Goodier, Wisebuddah is now one of Britain’s longest-established and most successful audio production companies – and has this year produced Beyond Reasonable Doubt, the BBC Radio 5 Live true-crime podcast which debuted at Number 1 in the UK Podcast Chart. Further productions this year have included The Sun’s celebrity podcast, Bizarre Life, with the UK’s best known Showbiz Columnist Dan Wooton, and Attitude Heroes, the landmark podcast series from Attitude magazine celebrating the 50th anniversary of the partial decriminalisation of homosexuality in England and Wales.


Alex Vaidya, CEO & Co-Founder, StoryStream

Digital marketing & branding specialist with a proven track record of creating innovative digital strategies and developing digital products.

Alex is the CEO and Co Founder of StoryStream, a leading content marketing platform helping global brands to deliver the content most likely to engage and convert customers across every digital channel.

Previously, Alex headed up the digital function at Porsche where he developed a number of pioneering projects. This included Porsche Experience TV, a dedicated web video series with over 4 million views and Porsche Origin, the automotive industry’s first brand experience content hub designed for brand advocates to share content across the web. Prior to this, Alex worked in product management and market research at Porsche.


Stefano Marrone, Managing Director, NuccoBrain 

Currently, Stefano runs the visual storytelling studio Nucco Brain in London, working in the VR, animation, illustration, visual development and motion graphics field, creating high-quality cross-media content for brands and agencies alike.


Seth Jackson, CEO, Landmrk

Seth is a brand and technology specialist with a passion for connecting clever people together to make interesting things happen. He began in mobile, wears the scars of the music industry with pride and is now trying to revolutionise the way brands utilise creative technology.

Landmrk is a location-based experiences platform – the Pokémon GO for branded content – powering branded, global campaigns for companies including Sony Music, Showtime Networks and CeX.


Host:

Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.

When?

9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)

Where?

Etc Venues
51-53 Hatton Garden
Clerkenwell
London
EC1N 8HN

Cost?

CMA Members: £50 + VAT

General Admission: £100 + VAT

  Share: Posted in CMA Industry News