SevenC3 hires fomer JWT global creative director Fernando Barbella
Barbella, an award-winning digital creative, has joined SevenC3 as its new ECD. He brings 20 years of experience in fully integrated communications, having worked on local, regional and global projects for a diverse clientele that includes Nike, Audi, Pepsi, Volkswagen, Microsoft, Coca-Cola, American Express and Dove.
Having worked for J. Walter Thompson, DDB, BBDO and Ogilvy, Barbella brings his passion and a deep knowledge of technology to help SevenC3 meet the growing demand from brands looking to integrate their content marketing activity into above the line campaigns.
His work has been recognised at the London International Awards, Eurobest, New York Festivals, The One Show, Yahoo! Big Idea Chair, Effie Awards, Webby Awards, the FWAs, Deustche Welle Best of Blogs and AdAge’s ‘Book of Tens’, among others. He’s a member of Creative Social and the IADAS (International Academy of Digital Arts) and has given lectures about creativity and digital media in the USA, Canada, Spain, Brazil, Argentina, Chile, Guatemala, Mexico, Panama, Paraguay, Venezuela, Ecuador and Uruguay.
Nic McCarthy, chief creative officer at SevenC3, says of the appointment: “Fernando has worked for some of the world’s best advertising agencies as a senior digital creative and we are very excited about his arrival at SevenC3. His appointment gives us added firepower to meet the fast-changing needs of our clients as they increase investment in content marketing. Plus he’s a lovely bloke, super smart and a big Star Wars fan!”
SevenC3 is the UK agency of C3, Europe’s largest content marketing agency with 100 clients across Europe.