REED talks The Good, the Bad & the Hired with ITN Productions

ITN Productions May 5th, 2017

REED has partnered with ITN Productions to create an original branded content campaign called The Good, the Bad & the Hired.

Aimed at a millennial audience and hosted on its YouTube channel the films take an irreverent approach on how not to tackle a job interview. The first season of films was launched in January 2016 and ITN Productions has been recommissioned to produce the second series of short films which launch this month on 24 April.

The social campaign portrays tips and pitfalls of interview and job seeker etiquette while providing good-quality subliminal advice within each 1 to 2-minute video.

The first five-part mini-series entitled ‘The Good, the Bad & the Hired’ depicts two interviewees at key moments before, during and after an interview. The films are presented in a split screen format to exaggerate the differences between good and bad interviews.

One is an exaggerated version of an under prepared candidate; the other, having taken on board the advice from REED, came confident and ready. Each video in the series had its own career advice theme ranging from body language, to CVs to interview questions.

The new five film ‘Blooper’ series is more in line with Vine style compilation films.

The films will also appear on LinkedIn, Twitter and Facebook and will run from the end of April.

Joseph Riordan, REED, said: “Candidates going for their first or second interview need to be brave and confident. We wanted to embody this ourselves by making a video series which stands out from the norm in the recruitment industry. Video allowed us to take something seemingly dry like career advice and turned it into eye-catching content. In a corporate environment, we were able to break the mould and show REED as a human organisation. We knew we were on to something special when we saw the interest on social media – they became some of our most engaging posts on Facebook.”

Mark Thompson, ITN Productions, said: “We love working with brave clients who aren’t afraid to try something different in their market place. The first series of The Good, the Bad & the Hired was a great success and brilliant fun to work on. It received  three international content award nominations and smashed all client expectations, so when REED approached us to create the second series we were excited but knew we had our work cut out to mirror series 1’s success. Considering the audience and their consumption habits we were mindful of waning attention spans. So this time we delivered the series in short bursts giving an insight into our hapless character’s world as if he were telling his story through a Vine-style compilation fail film. The outtakes reel is something else!”

If you missed it; The Good, The Bad and The Hired Series One full playlist:

About REED

Reed Specialist Recruitment is a specialist provider of permanent, contract, temporary and outsourced recruitment solutions, IT and HR consulting, across more than 20 specialisms.

Founded in 1960, REED is family-owned and run and has grown organically, rather than by acquisition, to a company of 3,000 Co-Members in over 350 offices in towns and cities across the world. Our vision is to be the world’s favourite recruiter, through constant innovation and service excellence.

At REED, we describe all our permanent employees as ‘Co-Members’, because it reminds us that we are all part of a team, pulling together to achieve common objectives. Our rate of growth has been entirely driven by the hard work and creative energy of our Co-Members, and we are committed to ensuring that people are at the heart of everything we do.

About ITN Productions

ITN Productions is ITN’s in-house production business. We produce bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels including:

  • TV programmes across factual, entertainment and current affairs for UK and international channels
  • TV commercials and branded content
  • Corporate video and industry news programming
  • Sports live coverage, clips and programmes
  • Shortform video online and on mobile
  • Full in-house post production facility

The ITN Productions Advertising Production team works with clients looking for innovative and creative production solutions and partner­ships for all forms of content.

We produce multi-award winning commercials and digital branded content, working for major global brands including, Premier League, eBay, Virgin Holidays, National Lottery, Lego, Suzuki, Barclays and IKEA. In December 2016 our global live ad for Virgin Holiday’s was named Campaign of the Year by Marketing Week.  Our work has won 4 Gold Media Week Awards and the Grand Prix in addition to two Gold Cannes Lions.  ITNP specialise in non-traditional commercials production, including live commercials, integrating social media into and innovative concepts offering full creative development in addition to production and post-production. For more information visit:

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