Qantas Magazine and Qantas Travel Insider Win Top Spots at Mumbrella Travel Marketing Awards
Medium Rare Content Agency is pleased to share that Qantas Travel Insider has been awarded Best Website and Qantas Magazine has been awarded Publication of the Year at the 2017 Mumbrella Travel Marketing Awards.
Qantas Magazine and its corresponding travel inspiration and planning website, Qantas Travel Insider, have received multiple awards over the past year, including:
- Gold Winner for Best Travel at the 2016 Pearl Awards (Content Council, New York)
- Gold Winner for Best Mobile/Tablet at 2016 Pearl Awards
- Gold Winner for In-Flight Magazine at the 2016 North American Travel Journalists Association Awards
- Bronze Winner for Online Travel Magazine at the 2016 North American Travel Journalists Association Awards
- Custom Brand of the Year at the 2016 Australian Magazine Awards
- Editor of the Year at the 2016 Mumbrella Publish Awards
Both have also enjoyed healthy growth in audience and engagement: Qantas Magazine recorded 476,000 readers in the December 2016 Roy Morgan figures, representing 5.7% growth YOY. Qantas Travel Insider reaches an average of 184,000 unique browsers per month, as recorded by Nielsen, and users are spending an average of more than four minutes per visit.
About the awards, Kirsten Galliott, Editor-in-Chief, said: “We are truly honoured by the recognition that both the website and magazine have received over the past year. These awards reflect our team’s ability to continuously evolve and stay on top of trends and audience needs in a rapidly changing media environment, as well as Qantas’ commitment to innovation and creativity to inform and entertain their passengers.”
Medium Rare is a full-service content marketing agency, delivering innovative strategies and content in all channels for some of Australia’s leading brands, including Qantas, Coles, David Jones and Foxtel.
Medium Rare was named the Publish Australia 2017 Publisher of the Year.
The inaugural 2017 Mumbrella Travel Marketing Awards were judged by up to 20 senior travel marketing experts. The awards recognise companies and teams that deliver outstanding work and results on behalf of travel brands.
For more information on Medium Rare, go to www.mediumrarecontent.com
For more information on the Mumbrella Travel Marketing Awards, go to https://mumbrella.com.au/travel