What do brands have to do to gain trust?

May 21st, 2018

In a world of distrust, how content marketing can help. According to recent research by the Reputation Institute, ‘in the UK, brands are facing their biggest trust crisis since the global recession of 2008.’ Collecting 31,000 individual ratings about 293 companies, the study identified that in 2017 (when compared to 2016): Trust in brands to … Continue reading “What do brands have to do to gain trust?”

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How to maximise DCM data through integrated tech platforms

iProspect May 17th, 2018

When you look at core DoubleClick products, such as Campaign Manager, Google provides a wealth of different metrics for businesses to pull data from. In particular, Google has been keen to include viewability metrics in its reporting suite. To this end, it’s made a number of technical changes over the years such as the launch … Continue reading “How to maximise DCM data through integrated tech platforms”

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Why customer data platforms are more than just a trend

iProspect May 17th, 2018

Customer Data Platforms (CDPs) are an interesting new marketing trend, but what are they and how can they be used to manage data? The CDP Institute defines a CDP as ”a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems”. In short, it is a platform created for the … Continue reading “Why customer data platforms are more than just a trend”

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Don’t be shy about what content marketing is for

May 14th, 2018

There can be an odd reluctance to be open about what content is there to do If you’re anything like me, you will have found yourself at a gathering of family or friends valiantly explaining content marketing. The one that particularly seems to prickle is the remark, “So it’s a bit like advertising?” “No,” I … Continue reading “Don’t be shy about what content marketing is for”

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The future of sports marketing

May 8th, 2018

Sports marketing is in something of a transitional period. The shift to social and digital is ongoing, but the evolution has thrown up as many questions as it has answers. Significant changes in American sports are sure to impact on marketers in Europe, while at the same time new technologies like Augmented Reality might soon … Continue reading “The future of sports marketing”

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Future partners with FOX Sports in exclusive digital partnership with FourFourTwo

May 8th, 2018

FOX Sports has reached an exclusive agreement with Future publishing to license the popular football media brand and platform, FourFourTwo, in Singapore, Malaysia, Indonesia and Thailand. Under the agreement, which commenced on May 1st 2018, FOX Sports will manage the digital operations of the FourFourTwo digital destinations and co-promote content across both brands’ growing digital … Continue reading “Future partners with FOX Sports in exclusive digital partnership with FourFourTwo”

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Why B2B email marketing isn’t dead

May 4th, 2018

With new channels and ways of reaching your audiences, it’s tempting to think that email marketing is dead. But we believe that email marketing is a fantastic opportunity for you to communicate directly with your audience who has specifically opted-in to hear from you. Below are just a few of the reasons why you should … Continue reading “Why B2B email marketing isn’t dead”

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Budweiser goes 100% renewable with a Base Jump on World Earth Day

May 3rd, 2018

From April 24th, every bottle of Budweiser brewed in the U.S. will be made with renewable electricity, with bottles showing a new “100% Renewable” symbol. To launch the initiative globally CMA member TCO London worked with the awesome team at REVOLT to create a series of films released around #WorldEarthDay. Shot at Budweiser’s Fairfield Brewery in … Continue reading “Budweiser goes 100% renewable with a Base Jump on World Earth Day”

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Huck x Nike: Nothing Beats a Londoner

May 2nd, 2018

CMA member TCO London‘s Huck and Nike have collaborated on the Nothing Beats a Londoner campaign (RIP Nike LDNR), to celebrate London teens whose lives have been transformed by their commitment to dance and sport. Huck’s editorial access to youth culture demonstrate through regular reporting on stories like BIKELIFE, give a level of authority and … Continue reading “Huck x Nike: Nothing Beats a Londoner”

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Accenture Tech Series: Afghan women who are demonstrating Bitcoin’s transformative potential

May 2nd, 2018

By economically empowering young women in Afghanistan who have no access to banks, Bitcoin offers a glimpse at how digital currencies and blockchain technology are poised to reshape the world in the near future. Told through a mix of video, words, pictures and audio clips, the content will be shared across Accentures sites and social … Continue reading “Accenture Tech Series: Afghan women who are demonstrating Bitcoin’s transformative potential”

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