Archant Dialogue extends luxury portfolio with a new content contract for Burgess, the world’s leader in luxury superyachts

August 15th, 2018

  Archant Dialogue has been newly appointed by Burgess to publish Burgess Magazine, an exclusive annual superyacht living and style publication, which is mailed to some of the world’s highest net worth individuals. Burgess is a global leader in managing the entire experience of owning or chartering a superyacht, including construction, purchase and sale, support … Continue reading “Archant Dialogue extends luxury portfolio with a new content contract for Burgess, the world’s leader in luxury superyachts”

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Keeping your employees engaged through content marketing

August 13th, 2018

CMA member Bloomsbury Content Services have created this new content marketing guide. According to Disenchantment, only 33% of employees are reported to be actively engaged at work, with a similar number actively disengaged. Whilst there is an abundance of literature on how to foster passion, energy and drive, content marketing can be a useful tool to … Continue reading “Keeping your employees engaged through content marketing”

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John Brown commission original music for Sappi Paragraph

August 13th, 2018

John Brown commissioned a promising young composer to create an original piece of music for paper manufacturer Sappi. The challenge was to create a cover for the company’s internal magazine Paragraph that exemplified Sappi Europe’s new financial structure – reflecting the collaboration and harmonious working that Sappi Finance has been striving towards since integrating its various departments. … Continue reading “John Brown commission original music for Sappi Paragraph”

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All hail the rebirth of the Podcast

August 10th, 2018

One topic that we often discuss at the CMA office is the question of ‘how should agencies market themselves?’ We are lucky. Many of our members are great at instituting content marketing programmes that feed both SEO and media relations campaigns, while at the same time highlight thought leadership and business acumen. In fact, the … Continue reading “All hail the rebirth of the Podcast”

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Digital PR: How to put a smile on a journalist’s face

August 7th, 2018

Any agencies, freelancers or brands involved in digital PR and outreach know how stressful it can be to spend so much time researching, ideating, creating content, pitching it and then not hearing anything back from a journalist – not even a squeak. And there are so many things that could have contributed to its failing: The subject … Continue reading “Digital PR: How to put a smile on a journalist’s face”

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Future plc Redefines the Real Homes Magazine

August 7th, 2018

Global specialist media platform, Future plc, has unveiled the new-look Real Homes magazine, set to disrupt the homes publishing industry. By tapping into new audiences and demographics largely uncatered for by current media providers, Real Homes intends to make interior design accessible to people of all ages and incomes. Leaning on the emotional connections consumers … Continue reading “Future plc Redefines the Real Homes Magazine”

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Future Content Sessions – What’s the future for social media?

August 6th, 2018

Can you imagine a world without Facebook? Will Gen Z keep their Snapchat habit when they hit their 30s? What new platforms should content creators be keeping an eye on? The CMA’s third Future Content Sessions (August 14th), our informal evening networking event, takes a look at how social media is likely to develop in … Continue reading “Future Content Sessions – What’s the future for social media?”

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How AI platforms are improving content marketing strategies

August 6th, 2018

In a world where almost every business is investing in content marketing, the internet has become flooded with content (and most of it, not very good). To be able to keep your audience’s attention you must be creating high-quality content – and Artificial Intelligence (AI) can help you do just that. AI has come a … Continue reading “How AI platforms are improving content marketing strategies”

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How well do you know social media? Take our quiz to find out

August 2nd, 2018

Keeping up with social media trends is hard. New platforms launch, existing ones tweak algorithms and brands are constantly evolving their strategies. One surefire way to find out what might happen is to come along to the ‘Future Content Sessions’ on August 14th where we will unpack where social platforms might be going in the … Continue reading “How well do you know social media? Take our quiz to find out”

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8 creative resources that will inspire your content marketing in 2018 and beyond

August 1st, 2018

Whether you’re hopping on a plane for a much-overdue minibreak or sunbathing in your local park, summer is a great time to kick back, relax and catch up on a good read – especially if it’ll prepare you for your return to work. Looking for some inspiration? Check out this range of resources recommended by … Continue reading “8 creative resources that will inspire your content marketing in 2018 and beyond”

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