Audio trends report preview

October 22nd, 2018

Do you listen to podcasts? Chances are that you do. Recent figures highlight that as many as 48 million Americans listen to podcasts on a weekly basis. The numbers in the UK are lower as a percentage, but are still high and growing with 23% of Brits surveyed in early 2018 claiming to have listened … Continue reading “Audio trends report preview”

Read more Share: Posted in CMA Blog, CMA News

6 myths that most content marketers have fallen for

October 22nd, 2018

About two­-and-­a-­half years ago, I was sitting in an interview for a writing position at a content marketing agency. “Tell us about a really strong piece of content marketing you’ve seen recently…” I was asked. Hmmm… My mind went completely blank… So I took a deep breath, had a moment to think, and said the … Continue reading “6 myths that most content marketers have fallen for”

Read more Share: Posted in CMA Blog

6 things we learned from October’s Digital Breakfast

October 17th, 2018

For October’s Digital Breakfast our panel of experts looked at the potential of content-driven commerce, presenting case studies featuring brands who are doing it effectively and marketing predictions as to how content and commerce might evolve in the future. The line-up included Nic McCarthy, Global Editorial Director, Wavemaker, Howard Wilmot, Content Strategist, Dialogue and Lisa … Continue reading “6 things we learned from October’s Digital Breakfast”

Read more Share: Posted in CMA News

Is influencer marketing a bubble that is going to burst?

October 17th, 2018

Influencer marketing is booming. Marketers are investing more and more in influencer marketing with a Linqia study showing that 39% of marketers plan to increase their influencer marketing budget in 2018. With the lack of trust that consumers now have for brands, influencers seem like a great way to increase revenue. A survey conducted by … Continue reading “Is influencer marketing a bubble that is going to burst?”

Read more Share: Posted in CMA Blog

Facebook creates ‘Beyond the Screen’ campaign to celebrate inspirational communities in a film series to be shown at cinemas across the UK

October 16th, 2018

Facebook is celebrating some of the most inspirational communities founded by young people in the UK in a series of short films set for national release in Everyman cinemas this October. The ‘Beyond the Screen’ series consists of six shorts which shine a light on the incredible individuals whose personal and powerful stories are the … Continue reading “Facebook creates ‘Beyond the Screen’ campaign to celebrate inspirational communities in a film series to be shown at cinemas across the UK”

Read more Share: Posted in CMA Member News

TCO LONDON TO LAUNCH INSIGHT DIVISION WITH HIRE OF HELEN JOB, EX-HEAD OF FUTURES AT FLAMINGO

October 16th, 2018

TCO, the media owner behind youth culture brand Huck and film and entertainment magazine Little White Lies, is launching an insights division drawing on their unique access to stories and talent across the cultural landscape. Helen joins TCO to be first Head of Insight in the company’s 13-year history. The move comes off the back … Continue reading “TCO LONDON TO LAUNCH INSIGHT DIVISION WITH HIRE OF HELEN JOB, EX-HEAD OF FUTURES AT FLAMINGO”

Read more Share: Posted in CMA Member News

How the CMA Awards night inspires agencies

October 15th, 2018

As the International CMA Awards 2018 is upon us, we thought we would take a look back on the success of last years awards and what it has meant for some of the winners. You can see the 2018 nominations for each category here. The CMA team is really excited about the awards night, which is … Continue reading “How the CMA Awards night inspires agencies”

Read more Share: Posted in CMA Blog

John Brown wins at the Eddie & Ozzie Awards

October 11th, 2018

John Brown is very proud to announce that Stockmann Magazine’s Spring issue won Best Cover Design at the prestigious Eddie & Ozzie Awards – one of the biggest, globally-recognised magazine media awards – which took place last night in New York City. The winning cover from Stockmann Magazine, shows legendary Finnish actor Seela Sella’s bold image, and was … Continue reading “John Brown wins at the Eddie & Ozzie Awards”

Read more Share: Posted in CMA Member News

Four Startups with impressive content marketing approaches

October 8th, 2018

One of the most important trends in recent years has been the way that startup companies have embraced content marketing. And not just in traditional ways of producing blog posts, starting Medium channels and posting explainer videos, some have taken more subtle approaches too. Take Airbnb a company that admittedly no one has called a … Continue reading “Four Startups with impressive content marketing approaches”

Read more Share: Posted in CMA Blog

CMA announces four new awards – open for entry from today

October 8th, 2018

In addition to announcing the nominations of this year’s CMA awards, we are also really excited to unveil four new awards, which are open for entry from today. The details of the categories are below, but in short, they seek to recognise the work of those individual brands and agencies who have been nominated for … Continue reading “CMA announces four new awards – open for entry from today”

Read more Share: Posted in CMA Blog, CMA Industry News, CMA News