The fifth annual International Content Marketing Awards took place on the 26th November 2014 at the iconic Camden Roundhouse. The 2014 CMA International Content Marketing Awards were the most competitive content marketing awards globally, celebrating industry excellence across national and international agencies over a number of different platforms. There were entries submitted for work created … Continue reading “#CMAawards2014 – Top tweets from The International Content Marketing Awards 2014”
Posted by: Dan Brotzel, Sticky Content It’s a cliche of every copywriting manual or workshop: write for your readers. Put your audience first. Walk in their shoes. Think about who you are writing for. We all pay lip service to this idea, but how often do we really do it? Not very often, if the … Continue reading “You and me (but mostly me)”
Check out the key highlights from the day and our fantastic speakers at this year’s Summit.
Watch the main highlights of the evening at this year’s International Content Marketing Awards 2014.
Here you can all find of the photography from throughout the day at The International Content Marketing Summit and Awards. Please click the link below to download the photos from all of Wednesday’s action. Enjoy! http://the-cma.com/uploads/documents/CMA-Summit-Awards-Photos-2014.zip
The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners of its fifth annual International Content Marketing Awards Wednesday night at The Roundhouse in London. The 2014 CMA International Content Marketing Awards were the most competitive content marketing awards globally, celebrating industry excellence across national and international agencies over … Continue reading “2014 International Content Marketing Awards Winners!”
Of the world’s 22 most profitable luxury brands, 20 come from Europe. Yet Europe is no longer the world’s biggest consumer of the luxury labels it produces. Nor is America, which is responsible for the other two. Asia, the Middle East and Russia now represent huge markets for these brands. It’s thought over half the … Continue reading “Why Does Asia Consume, But Not Produce Luxury Brands?”
Download the new weekly edition of Little White Lies and discover more great movies. At Little White Lies we’re constantly striving to come up with new and exciting ways to bring you closer to the movies you love. That’s why we’re kicking off the new year with the launch of Little White Lies Weekly, a … Continue reading “Little White Lies Weekly: A Brand New Way To Enjoy Movies”
The sector of content marketing may be booming, but a clear definition has yet to emerge. Let us help. Content marketing is one of the industry’s biggest success stories of the past decade. Although it’s been in existence since John Deere launched The Furrow back in 1895, telling farmers how they can be more profitable, … Continue reading “What is content marketing?”
From structure and plot to heroes and characters, your story must have everything in place if it’s to connect with the reader. Follow our guide to storytelling success. Click the image below to view a larger version. Source: Visual Portrait of a Story, adapted by Ohler, J. (2001) from Dillingham, B. (2001)