2014 International Content Marketing Awards Winners!

January 9th, 2015

The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners of its fifth annual International Content Marketing Awards Wednesday night at The Roundhouse in London. The 2014 CMA International Content Marketing Awards were the most competitive content marketing awards globally, celebrating industry excellence across national and international agencies over … Continue reading “2014 International Content Marketing Awards Winners!”

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Why Does Asia Consume, But Not Produce Luxury Brands?

January 8th, 2015

Of the world’s 22 most profitable luxury brands, 20 come from Europe. Yet Europe is no longer the world’s biggest consumer of the luxury labels it produces. Nor is America, which is responsible for the other two. Asia, the Middle East and Russia now represent huge markets for these brands. It’s thought over half the … Continue reading “Why Does Asia Consume, But Not Produce Luxury Brands?”

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Little White Lies Weekly: A Brand New Way To Enjoy Movies

January 8th, 2015

Download the new weekly edition of Little White Lies and discover more great movies. At Little White Lies we’re constantly striving to come up with new and exciting ways to bring you closer to the movies you love. That’s why we’re kicking off the new year with the launch of Little White Lies Weekly, a … Continue reading “Little White Lies Weekly: A Brand New Way To Enjoy Movies”

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What is content marketing?

October 22nd, 2013

The sector of content marketing may be booming, but a clear definition has yet to emerge. Let us help. Content marketing is one of the industry’s biggest success stories of the past decade. Although it’s been in existence since John Deere launched The Furrow back in 1895, telling farmers how they can be more profitable, … Continue reading “What is content marketing?”

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November 8th, 2012

From structure and plot to heroes and characters, your story must have everything in place if it’s to connect with the reader. Follow our guide to storytelling success. Click the image below to view a larger version. Source: Visual Portrait of a Story, adapted by Ohler, J. (2001) from Dillingham, B. (2001)  

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